Hubspot

FEBRUARY 1, 2021

The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

SpotMe Blog

JULY 25, 2021

A hybrid event is a blend of the traditional in-person event with the online virtual event. Attendees can go to an actual venue for the event, but can also opt to participate online if they are unable to be there in person. Consider how hybrid aspects can work for these types of events for your organization: Conferences.

Examples 111

Examples Enterprise Management Work Management Conference 111

Martech

SEPTEMBER 20, 2022

As we head towards the fourth quarter of 2022, we can begin to look back on a bumpy ride as live events battled with unpredictable dips and spikes in COVID infections. We saw an enormous surge in cases at the beginning of the year, when many first-half conferences must already have been planned. ” Vaccination is the key.

Personalization 91

Personalization Planning Sample Conference 91

Hubspot

SEPTEMBER 2, 2011

Back in early 2010, I wrote a blog post called " Why HubSpot Won't Exhibit at Tradeshows Anymore." We were honored to receive amazingly positive feedback on our presence, and the creation of our event strategy was based on those very same concepts we use for our online marketing every day. Share Your Content Everywhere.

Hubspot 28

Hubspot Event Marketing Marketing Strategy Marketing & Strategy 28

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. Martech for events. Match for event marketing. Torres explained.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

SmartBug Media

AUGUST 1, 2022

Things to Prepare Before You Go to HubSpot’s INBOUND 2022. Your Event Objectives. Just like most conferences where the number of attendees in the tens of thousands, INBOUND is a lot. The “extracurriculars” of INBOUND will give you just as much in return as the conference agenda. Want this in an actual checklist?

Conference 105

Conference Network Marketing Planning Hubspot 105

SmartBug Media

DECEMBER 28, 2022

When it comes to understanding how to appeal to the person behind your personas, we have to mention an incredible session from Inbound, HubSpot's annual conference that's geared toward revenue leaders in marketing, sales, and client services. A Personalized Experience Affects the People Behind Your Buyer Persona.

Buyer Personas 98

Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

Terminus

SEPTEMBER 24, 2017

Integration with HubSpot Marketing Delivers Expanded Reach and Orchestration to B2B Marketers. Today, I’m excited to announce Terminus’ new integration with HubSpot! This partnership is groundbreaking for B2B marketers because it brings inbound and account-based marketing together for the first time.

Account Based Marketing 32

Account Based Marketing Hubspot Work Management Marketing Management 32

SmartBug Media

OCTOBER 10, 2022

After two years of virtual-only events, 2022 was the year of the comeback for in-person events. HubSpot’s annual INBOUND conference was one of those to invite in-person attendees back. As HubSpot’s Partner of the Year in both 2020 and 2021, we planned to return with the biggest presence we’ve ever had as a company.

Planning 52

Planning Budget Programs Deliverability Inbound Marketing 52

SmartBug Media

AUGUST 17, 2022

If you’re trying to prepare for INBOUND to get the most you possibly can out of the conference, you’re in the right spot — and you might enjoy reading what could be considered the prequel to this article, “ Must-Have Packing List for INBOUND22.”. Identify Your INBOUND 2022 Goals. Why are you personally attending INBOUND?

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Adobe Experience Cloud Blog

NOVEMBER 17, 2011

Marketing 101 by Kutztown University. Conducting a Marketing Analysis by Kutztown University. Inbound Marketing University by Hubspot including certification. Free Survey Tools: Just getting started with surveys in your marketing programs? For marketers looking to network, here are some A+ opportunties.

Course 48

Course Conference BtoB Tools 48

SmartBrief - Marketing

AUGUST 14, 2023

As leads are captured via direct response campaigns and other channels, they can be moved into sales and marketing automation programs, which can be easily managed in-house. Platforms like HubSpot and Act-On are very affordable and allow companies of any size to qualify and nurture leads before handing them over to the sales team.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

SEPTEMBER 12, 2014

I just got out of a meeting where our #INBOUND14 event leader told us to remember to bring a bunch of stuff to the BCEC next week (we''re having out big annual conference -- if you still want tickets, they''re available ''til Sunday !). What to Pack & Prepare Before Any Big Conference. 1) Get a map of the conference center.

Conference 28

Conference Blast Campaigns Mobile Marketing Network Marketing 28

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Hubspot

APRIL 12, 2021

That's no surprise, because 91% of people have positive feelings about a brand after joining events. But memorable experiences don't happen randomly — they're the result of thoughtful event branding. Whether you're planning an upcoming virtual conference or outdoor meet-up, it's important to consider the branding behind your event.

Examples 92

Examples Brand Identity Branding Banners 92

Hubspot

APRIL 28, 2015

This post originally appeared on HubSpot's Sales Blog. So you’re going to a conference. If you’re a conference-going expert, you probably have your own short list of tried-and-true tactics for making the most of a conference. Make sure to attend conference-wide events like keynote addresses. Be prepared.

Conference 28

Conference Tips Peer-to-peer Tagging 28

Attendify

AUGUST 7, 2019

By 2015 he introduced The Stackies, an annual awards program that celebrates how digital marketing teams build their Martech stacks (the different platforms they “stack” together to get and keep customers). But where do event marketers fit into the picture? Team Attendify: Tell me a bit about the Empower conference.

Features 37

Features Work Management Marketing Automation Services Marketing Management 37

SmartBug Media

JULY 31, 2023

If you’re trying to prepare for INBOUND to get the most you possibly can out of the conference, you’re in the right spot—and you might enjoy reading what could be considered the prequel to this article, “Here’s How You Can Prepare for INBOUND 2023.” But let’s circle back to your original goals for what you want to bring back from INBOUND.

ROI 52

ROI Marketing AI Paid Search Agency Advertising Agencies 52

Hubspot

SEPTEMBER 22, 2017

1) Promote an Upcoming Event or Conference. Email signature marketing can help event marketers drive more registrations, increase live stream attendance, and improve post-event follow up. Create your own email signature today and see how HubSpot is helping deliver on this mission.

Examples 78

Examples Conversion Lead Ranking Sales Qualified Leads 78

Hubspot

JANUARY 25, 2021

Was it a conference or trade show? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Events inspire, teach, intrigue, entertain, and bring people together in a way unlike most other marketing efforts.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

ClearVoice

AUGUST 12, 2019

Tactile marketing, which involves sending direct mail as part of a larger content marketing and demand generation campaign, is blowing up the B2B marketing space and starting to make inroads in B2C. Furthermore, when tied into HubSpot or other automation suites, it can be a powerful tool in a content marketer’s quiver.

Marketing & Strategy 84

Marketing & Strategy Touchpoints Newsletter Customer Satisfaction 84

Zoominfo

JULY 15, 2019

According to HubSpot, brand activations are one-off, in-person events, experiences, and interactions that forge lasting emotional connections between a brand and their target audience ( source ). We’ve discussed a number of event marketing tips in the past, so we’ll move on from here. You need to generate engagement.

Activities 246

Activities Brand Identity Branding Sample 246

SpotMe Blog

JULY 21, 2023

Whether you’re a life sciences or pharma company organizing advisory board meetings, investigator meetings, and satellite symposia, or a professional services firm running international conferences. We’re here to help you find the best event registration to help you achieve your event goals. Reviews G2 Score: 4.5 (249

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

TrustRadius Marketing

OCTOBER 1, 2018

The blogs can be resources on finding great venues in particular cities, interviews with event planning leaders, event themes, or event planning trends. Recently, Bizzabo posted about creative corporate event ideas and event promotion strategies. The Hubspot blog is the king of all inbound marketing blogs.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Hubspot

JANUARY 3, 2011

When organizing offline events—whether they are conferences, user groups or tradeshows—you should be thinking about ways to leverage these opportunities through the Web. In this episode of the Weekly Marketing Cast , David Meerman Scott talks about ways in which the Internet can complement your offline efforts.

Event Marketing 28

Event Marketing Optimization Conference Hubspot 28

Hubspot

APRIL 7, 2021

The former typically send attendees to different areas of a conference venue, and the latter use breakout room functions native to virtual conferencing tools. It hosts a yearly leadership conference that includes multiple breakout sessions led by industry leaders that attendees can choose from. Building On Our Momentum (BOOM).

Planning 87

Planning Peer-to-peer Thought Leadership Conference 87

Hubspot

JULY 16, 2015

I have a lot of folks ask me if our INBOUND event (coming up Sept 8-11th) is valuable for them and their teams to attend. And ever since I started managing marketing teams, I’ve had people ask me if they could attend conferences and events. Conferences are a great place to network and meet people you might want to hire.

Conference 28

Conference Tips CMO Thought Leadership 28

Brandpoint

JUNE 7, 2018

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. Attend the conference to sea! Don’t miss the LeadsCon Conference in Las Vegas , March 4-6, 2019. AMA Marketing Week Live. Host: HubSpot.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Hubspot

FEBRUARY 9, 2021

Now, let's dive into the different types of corporate events. A seminar is an event that's focused on educating people, whether it's your customers or employees. It's similar to a conference or a workshop. A seminar is usually a short event, while a conference might be a several-day event with multiple speakers.

Advertising Agencies 99

Advertising Agencies Conference Webinar Metrics Buzz 99

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Search Marketing Expo (March 11-13) – San Jose, CA. Conversion Conference (March 17-19) – San Francisco, CA. Content Marketing World (September 8-11) – Cleveland, OH. HubSpot’s Inbound 2014 (September 15-18) – Boston, MA. What were your favorite events of 2013? Event Marketing'

Planning 48

Planning B2B Thought Leadership Marketo Thought Leadership 48

TrustRadius Marketing

OCTOBER 1, 2018

If you are in the event marketing, planning, or engagement industry, this is a blog you must follow. InsightSquared is a sales and marketing analytics system that features a blog loaded with current trends in technology and learning. The Hubspot blog is the king of all inbound marketing blogs. InsightSquared.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Hubspot

MAY 27, 2014

How do you measure the value of a speech or understand the influence a conference had amid all the other interactions a prospective customer had with your company online? Linking the online and offline activities has long been a challenge for marketers, but it''s not impossible. We often use bit.ly

Online Lead Generation 28

Online Lead Generation Lead Generation Lead Scoring Lead Ranking 28

Hubspot

AUGUST 19, 2013

That''s why many of our fans are surprised when they hear that HubSpot''s social presence all comes down to the concerted efforts of just one person -- Brittany Leaning, our social media manager. An Interview With Social Media Manager, Brittany Leaning, on Social Media Event Marketing. and answer questions people might have.

Social Media 28

Social Media Work Management Social Marketing Media 28

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. One of the many benefits is a hybrid element, which includes the best of in-person and virtual events. What is a Virtual Conference and How Does it Work? Concerts and festivals.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Hubspot

DECEMBER 14, 2017

Tagging is another great way to support local marketing efforts. Build hype for an event your company is hosting using a Facebook live video, or showcase company culture with a group photo at the next conference you attend. Tag Locations & Events. Post a group picture that tags the event and location.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78