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10 B2B Marketing Trends to Watch in 2022

Biznology

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. The video trend has been building for about a decade in B2B, and is likely to continue. Buyers appreciate video for all kinds of uses, from explainers, to product comparisons and demos, to customer testimonials. Permanent COVID-19.

Trends 197
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Reddit testing new tools to help brands boost engagement

Martech

Reddit Pro is a user-friendly interface that houses a range of tools for boosting engagement, such as: AI-powered insights : Businesses can leverage these insights – such as trending topics – to join or start conversations, connect with new and existing audiences and inform the way they interact with the platform.

Tools 82
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The 9 best reputation management services for your brand in 2024

Sprout Social

In comparison, a large fast-food chain may need software to handle a high volume of comments and reviews. Trends Report: This report will show you trending hashtags and topics related to your brands, as well as which people and brands engage with you the most. The platform also offers analytics on search keywords and reviews.

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Lead Scoring Model: Building a Framework to Drive Conversion

Act-On

This means having well-documented and up-to-date ideal customer profiles (ICP) and buyer personas, which will be essential in step five. Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like.

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Compare 10 top email marketing platforms

Martech

This 51-page report is your source for the latest news, trends, opportunities and challenges facing this market as seen by industry leaders, vendors and their customers. Also included in the report are profiles of 10 top vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

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Strengthen your competitive analysis strategy with social listening

Sprout Social

Owned content refers to content that brands publish from their own social profiles. You can track key metrics like audience growth, post volume and engagement, and then filter down by date range, profile and content type for a more focused analysis. We can find trends and common themes that come up in conversations.

Analysis 138
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Elevate B2B Marketing News Weekly Roundup: Experiences Drive Brand Success, New Dall-E 3, & X’s Paid Future

Top Rank Marketing

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6