ROAS and CAC. A Comparison of Two Important Metrics
NuSpark Consulting
OCTOBER 31, 2023
Definition Customer Acquisition Cost (CAC) is the cost associated with convincing a potential customer to buy a product or service. A Comparison of Two Important Metrics first appeared on NuSpark Consulting. On the flip side, a low ROAS would signal the need to pivot—maybe by tweaking the ad creative or targeting parameters.
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