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How To Choose the Right Keywords for SEO in 5 Steps

Optinmonster

Here’s how I do it: Launch Semrush’s Keyword Gap tool, enter your domain, and watch as your competitors line up for a showdown. The tool will suggest some rival domains. If your site is just starting, skip adding your domain. Let’s chat about long-tail keywords. Click that “Compare” button, and voila!

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The Ultimate SEO Glossary: 25+ Terms to Get You Started

SmartBug Media

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Duplicate content is content that exists in more than one place on your website or on a different domain. Domain Authority. Domain Authority is not a Google ranking factory and has no effect on the SERPs.”.

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How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

Find the gray box, “Add comparison,” next to the topic name. Instead, you’ll get the right traffic, or what I call the keyword sweet spot: Find keyword sweet spot, where it’s relevant to business & it’s long-tail, low competition. Long-tail, low competition. Add your topic to the search bar and hit “enter.”.

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The key point of Google’s “we have no moat” memo on generative AI is that ecosystems are the moat

chiefmartech

Sharks, in comparison, kill about 10. They can build something that is the very best at what it does within a more focused domain. .” Why ecosystems are often underestimated at first What is the deadliest animal on earth? Great White sharks? Bengal tigers? King cobras? Cocaine bears? It’s a match made in heaven.

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How SEO is Different Around the World, According to HubSpot Content Strategists

Hubspot

Although SEO focuses on search, it will similarly take time to grow awareness on another country's Google or Bing domain. Each Google domain follows similar -- if not identical -- algorithms, but each one is ultimately its own market with its own economy of publishers," Becker explains. The same goes for search intent.

Hubspot 101
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How to Perform a Competitor Analysis to Boost SEO

Method and Metric

A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Think about long-tail keywords and localized phrases as well to get a really extensive list across all your services or product offerings. Note which domains are present in the various SERP features.

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Empower Your SEO and Digital Marketing Strategy with Data

Anyword

A mix of general, branded, long-tail, and local keywords will help you reach the widest audience possible. In comparison, the keyword by itself or “[your chosen keyword’ near me” implies a more transactional intent. It’s also important to note how intent comes into play with your keywords. Who searches keywords like this?