Smashmouth Marketing

MARCH 6, 2009

Even to the point on the second day where a whole panel discussion was dominated by twitter talk. jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20. damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

DECEMBER 30, 2008

It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Great place to use twitter to share valuable information or LinkedIn Answers.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

JULY 19, 2010

There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses.

Demand 100

Demand B2B Blogger B2B Sales 100

Smashmouth Marketing

AUGUST 8, 2009

It doesn't impact the review, but it definitely impacts my impression of the company and people. Tags: hubspot reviews inbound marketing SEO twitter drivel. They were all energetic, fun, welcoming, marketing-savants -- great to be around. We loved every minute of it. Thanks to Dan Tyre and Mike Volpe for hosting us.

Hubspot 100

Hubspot Inbound Marketing Opt-out Opt-in 100

Smashmouth Marketing

SEPTEMBER 30, 2009

When we looked at the statistics, we had 10 different people tweet about our launch to a total Twitter following of 40,013 people. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source. Mike: People are bombarded with so many options.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

When we looked at the statistics, we had 10 different people tweet about our launch to a total Twitter following of 40,013 people. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source. Mike: People are bombarded with so many options.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

MAY 8, 2009

These are the areas that impact both the marketing discipline and the sales discipline, and where critical mass may be for your company's success. Some consensus, some debate: Marketing should drive a uniform effort to properly arm a company to use social media. General consensus: LinkedIn and Twitter for business.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

AUGUST 19, 2009

Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Over the past several months I've visited several companies that specialize in inbound marketing (if you follow my blog or twitter , you'll know who they are).

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Over the past several months I've visited several companies that specialize in inbound marketing (if you follow my blog or twitter , you'll know who they are).

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

JUNE 18, 2009

Wanting to know more about the various speakers from MarketingProfs this past week, I started looking some of them up on the web, subscribing to their blogs, checking them out on LinkedIn and trying to find them on Twitter. Speaker's blogs are listed if I could find them, otherwise their company link is there. Just send me the links.

Thought Leadership 100

Thought Leadership Advertising Agencies Mobile Advertising Forrester 100

Smashmouth Marketing

JUNE 5, 2009

It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Published a blog interview with Joe Galvin of SiriusDecisions.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 3, 2009

It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Published a blog interview with Joe Galvin of SiriusDecisions.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 13, 2009

Wanting to know more about the various speakers from MarketingProfs this past week, I started looking some of them up on the web, subscribing to their blogs, checking them out on LinkedIn and trying to find them on Twitter. Speaker's blogs are listed if I could find them, otherwise their company link is there. Just send me the links.

Thought Leadership 100

Thought Leadership Advertising Agencies Mobile Advertising Forrester 100

Smashmouth Marketing

AUGUST 6, 2009

I noticed you use Twitter frequently and have an active blog. How have these helped the success of your company, and what kind of budget and resources do you have to be so active in social media? Can you give marketers three tips to connect with these hard to reach decision makers?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Marketing Qualified Leads 100

Smashmouth Marketing

AUGUST 5, 2009

I noticed you use Twitter frequently and have an active blog. How have these helped the success of your company, and what kind of budget and resources do you have to be so active in social media? Can you give marketers three tips to connect with these hard to reach decision makers?

Lead Nurturing 100

Lead Nurturing Marketo B2B Thought Leadership Leads 100

Smashmouth Marketing

DECEMBER 30, 2008

It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Great place to use twitter to share valuable information or LinkedIn Answers.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Company Facebook Fan Page - post some value. Fast Company Blog - share an article. SocialOomph - vet my new twitter followers. I'm in good company! LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. Personal Facebook - post some drivel. Leave a comment

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Company Facebook Fan Page - post some value. Fast Company Blog - share an article. SocialOomph - vet my new twitter followers. I'm in good company! LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. Personal Facebook - post some drivel. Leave a comment

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

OCTOBER 8, 2009

an information technology research and advisory company. I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin, you can almost get your word out through those channels as opposed to the standard techniques. Fouts presented yesterday in Boston. I'm assuming you are talking Marcom?)

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

an information technology research and advisory company. I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. Fouts presented yesterday in Boston. I'm assuming you are talking Marcom?)

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

AUGUST 30, 2009

million Tweets and as the New York Times recently posited, Twitter early adopters are adults and not their kids. Mike: I recently interviewed Joe Galvin of SiriusDecisions on the topic of Sales and Marketing Alignment and his feeling is that it's one of the barriers companies need to overcome to succeed. Each day there are 1.9

Conference 100

Conference Top of Funnel Barriers B2B Sales 100

Smashmouth Marketing

AUGUST 29, 2009

million Tweets and as the New York Times recently posited, Twitter early adopters are adults and not their kids. Mike: I recently interviewed Joe Galvin of SiriusDecisions on the topic of Sales and Marketing Alignment and his feeling is that it's one of the barriers companies need to overcome to succeed. Each day there are 1.9

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

Smashmouth Marketing

JUNE 25, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. It’s a natural progression, especially for smaller companies.” sales genius.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. It’s a natural progression, especially for smaller companies.”.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. It’s a natural progression, especially for smaller companies.”.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

Smashmouth Marketing

MAY 1, 2009

Back in the late 90s, I was the founder of a software company called Pangaea. conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

Back in the late 90s, I was the founder of a software company called Pangaea. conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

JANUARY 19, 2023

You raise brand awareness, and you establish your company as a thought leader in the industry, which helps to build confidence and trust with leads. With the privacy requirements, companies have sought new ways to get opt-in-compliant leads from a broader audience. Some easy options include sites like Medium, LinkedIn, or Twitter.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

MAY 19, 2009

Anneke and I met as a result of twitter, so it's fitting that she is speaking on Social Media this week. Use Twitter to personally invite prospects to your company’s events. One of Phone Work’s (my company’s) clients is generating 10% of total registrations via Twitter for an executive-level event. Anneke: Both.

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

MAY 7, 2009

Anneke and I met as a result of twitter, so it's fitting that she is speaking on Social Media this week. Use Twitter to personally invite prospects to your company’s events. One of Phone Work’s (my company’s) clients is generating 10% of total registrations via Twitter for an executive-level event. Anneke : Both.

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

OCTOBER 5, 2009

At a previous company, we expected to be able to knock out a regular set of campaigns in a given quarter, but instead it took all of our energy to roll out two. Mike: Some companies are still acting as if they are in economic crisis mode. I think oftentimes the resource issue is wildly overlooked. Be ruthless in your measurement.

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100

Smashmouth Marketing

OCTOBER 4, 2009

At a previous company we expected to be able to knock out a regular set of campaigns in a given quarter, but instead it took all of our energy to roll out two. Mike: Some companies are still acting as if they are in economic crisis mode. I think oftentimes the resource issue is wildly overlooked. Be ruthless in your measurement.

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100

Smashmouth Marketing

SEPTEMBER 23, 2009

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100

Smashmouth Marketing

SEPTEMBER 23, 2009

ardath421 : sell the download (content) NOT the company on your landing page (Flint) #sherpab2b09. InboundMarketer : Almost everyone at MarketingSherpa has a corporate Twitter account, though less than half of those people read Twitter daily #sherpab2b09. #sherpab2b09. mvolpe : Quick Landing Page Tips from #sherpab2b09 [link].

Microsite 100

Microsite Landing Pages CTR Lead Gen 100