ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. His question introduced the idea of hashtags as a way to organize thoughts and Tweets on Twitter.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. How Twitter trending topics work. Personalize your trend page.

Paid Content 129

Paid Content Twitter Trends Mobile Advertising 129

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 63

Twitter Optimization Tips Display 63

Marketing Insider Group

JULY 3, 2023

You can adjust your settings for Twitter and YouTube to see what interests people in other locations. The company offers free and paid options you should look into. The Trending Now section uncovers the most viral posts from the previous 24 hours. Twitter Twitter offers a Trends section on its app and website.

Trends 276

Trends Marketing AI Lead Ranking Lead Scoring 276

Marketing Insider Group

DECEMBER 8, 2021

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Don’t worry.

Enterprise Management 315

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 315

Convince & Convert

JANUARY 25, 2017

What’s your Twitter marketing strategy? Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. Below are some examples of what worked for these global giants on Twitter. Siemens suffers negative comments on Twitter with regard to environmental issues. Is it working?

Twitter 150

Twitter Marketing & Strategy Marketing Strategy Planning 150

Convince & Convert

OCTOBER 15, 2013

Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period of weeks. We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed to work. Brands Want Virality.

Viral Marketing 146

Viral Marketing Facebook User-Generated Content Multi-Channel 146

Martech Advisor

AUGUST 30, 2019

In this article, we look at three viral marketing campaign examples and what they imply for marketers. Viral Mobile Marketing Campaign Examples and What You Can Learn From Them. Tell us about your experience on LinkedIn , Facebook , or Twitter. Domino’s offered rewards for rival brands, enabled by image recognition.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Contently

NOVEMBER 2, 2018

Now, most companies want to be like Red Bull. But we often hear from clients and prospects that their products and services don’t feel as conducive to big, viral stunt marketing like Red Bull. A company starting a content project from scratch. Five years ago, a lot of companies were just creating content without a plan.

Paid Search Agency 159

Paid Search Agency Companies Content Marketing Planning 159

Buffer

MAY 18, 2022

We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years. We’re so happy with these metrics and love seeing so many new Start Pages shared on Twitter every day. Not all growth loops need to go viral though.

Paid Search Agency 74

Paid Search Agency Product Companies Landing Pages 74

Martech Advisor

SEPTEMBER 26, 2019

With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Twitter attributed half of its 2018 Q1, ad revenue to the video format – The Drum. Twitter launched 6-second video bidding for advertisers this August.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. When you have a strong brand, your entire company benefits.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Oktopost

DECEMBER 1, 2022

Many organizations are shifting their social strategies across different networks to focus on becoming “professional trolls” in order to gain momentum and even go viral. Nish has been in the IT industry for over 20 years, working for companies like Salesforce , Oracle , and Adobe. And on Spotify. ??Keep

Social Media 114

Social Media Media Transparency Viral Marketing 114

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? The company’s strategy—pumping out dozens of videos and pics per week—had left attribution by the wayside. IG followers,” wrote comedy editor Megh Wright on Twitter. “If FuckJerry was a meme juggernaut.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Contently

SEPTEMBER 6, 2016

At Denizen , they’re used to make viral videos. That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. At some agencies, rejected ideas get scrapped and disappear for good.

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. But the company also lacks moderators to enforce these policies. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. Look at the optics.

Ethics 121

Ethics Social Media Trends Copyright 121

Convince & Convert

OCTOBER 5, 2010

This demonstrates that Twitter users are not browsing the public stream (or even their own lists) to find and interact with tweets from earlier in the day. Consequently, WHEN you send your tweets has a tremendous impact on virality. Not all Twitter followers have equal ability to amplify. Tweets about your company?

Twitter 142

Twitter Tips Social Media Advertising Agencies 142

Contently

OCTOBER 12, 2018

It’s not every day a branded tweet goes viral. Even rarer is the viral tweet coming from a frozen meat company. R arer still is the viral tweet blossoming into a tweet-thread of social commentary, but that’s exactly what Steak-Umm posted just a few weeks ago. . — Steak-umm (@steak_umm) January 18, 2018.

Social Media 133

Social Media Work Management Marketing Management Media 133

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Gamify Your Onboarding A tried and true growth hacking tactic many companies use is rewarding users both for using the product and for bringing in new users.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Marketing Insider Group

FEBRUARY 3, 2011

On Thursday January 27th, while attending the #B2BChat on Twitter, I was honored and amazed to learn that I won the B2B Twitterer Of The Year award in the “Boss Tweet&# category. Because Twitter is a social platform and no one is anything without the connections we form and the strength of those relationships.

Twitter 100

Twitter Tips B2B Viral Marketing 100

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Madalyn is for Twitter, what Mari is for Facebook. Are you ready? Let’s begin! Table of Contents 1.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Twitter followers) sees an average of only a hundred likes per Twitter post. A B2C example of this in action is fast food Twitter feuds. Low engagement is a common issue for B2B marketers.

Paid Search Agency 173

Paid Search Agency Social Media Lead Ranking Lead Scoring 173

Hubspot

MAY 29, 2017

Among other things, this month's roundup features an accidentally viral print ad, an unusual Tinder profile, and a pop-up travel agency that uses custom scents to encourage spur-of-the-moment excursions. Chris Wall , Ogilvy's late vice chairman who passed away earlier this month, was notably one of the writers on the viral campaign.

Viral Marketing 74

Viral Marketing Paid Search Agency Ads Advertising Agencies 74

Navigate the Channel

JANUARY 17, 2024

In fact, according to Bloomberg, it boasts over 161 million daily active users – more than Twitter, and an average of 9,000 snaps per second. Below are a few examples of how your B2B company should approach Snapchat to grow your brand and engage your audience. Should B2B companies follow B2C brands on Snapchat?

B2B Marketing 65

B2B Marketing B2B Amazon Social Media 65

Hubspot

MARCH 26, 2019

Alternatively, you can craft a YouTube description that describes what your company does from a third-person point of view, like this one: Company A is the worldwide leader in X, Y, and Z. Since 2010, Company A has been on a mission to [insert company vision or purpose here]. TWITTER: [link]. BUSINESS INQUIRIES.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Convince & Convert

NOVEMBER 10, 2010

We feel like we’ve cracked the code on a new kind of advertising — advertising that starts out as organic content,” said Dick Costolo , Twitter CEO. Costolo is reporting that Twitter’s initial promoted tweets are being clicked on 5 percent of the time. Early reports on Twitter’s ad model are glowing. “80%

PPC 117

PPC Advertising Agencies Twitter Advertisements 117

Content Standard

OCTOBER 8, 2016

Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. According to Kinetic Social’s Social Trends Report , Promoted Tweets are responsible for the vast majority of Twitter’s ad revenue, accounting for 88 percent of all advertising buys.

Promotion 88

Promotion Twitter Marketing & Strategy Marketing Strategy 88

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I That’s where Messina was inspired to repurpose it on Twitter.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Webbiquity

AUGUST 2, 2018

They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. The good news is that most companies won’t miss social media if they choose to go another route.

Social Media 142

Social Media Media Marketing Management Allocation 142

Adobe Experience Cloud Blog

APRIL 12, 2016

Jill King, SVP of Consumer and Sponsorship Marketing for Turner Broadcasting, parent company of Cartoon Network, told Digiday that “Powerpuff Yourself” was created for fans to “engage and identify with the brand.” Taco Bell celebrated with the launch of the #TacoEmojiEngine on Twitter.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Tony Zambito

DECEMBER 12, 2020

With several large high-tech companies to keep a Work From Home policy in place until at least 2022. Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. There is a growing mental health crisis emerging from the viral fires of the COVID-19 pandemic.

Business 252

Business Thought Leadership Statistics Budget Programs 252

Contently

NOVEMBER 29, 2021

“We just get bombarded by viral content constantly, which makes it seem very accessible, and very achievable,” says Andrea Jones , an Ontario-based social media strategist. And it can be. ” “Some people do think they’re going to go into a course and be internet famous,” she adds. Courses should too.

Social Media 170

Social Media Media Viral Marketing Class 170

Martech

FEBRUARY 6, 2024

The viral nature of TikTok makes the platform attractive to creators and brands alike, especially for the critical 18-55 demographic, said La Vecchia. A lot of the attention is going towards TikTok, and those eyeballs seem to be coming from X (formerly Twitter).”

Advertising Agencies 114

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 114

Sprout Social

AUGUST 17, 2021

From established brands to startups, an unusual amount of companies have launched branded merch lines. These drops are social-first events, with many companies mimicking the direct-to-consumer drop trend popularized by streetwear brands like Supreme. Now, many are turning to Twitter to figure out which memecoin will take off next.

Viral Marketing 118

Viral Marketing Network Marketing Fulfillment eCommerce 118