Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Content Standard

JULY 3, 2018

There’s even been a slew of articles in the marketing press— Content Standard included —about how brands lost their fear of controversy and got political in 2017, no doubt partially driven by the extreme political times we all find ourselves living in. Energy company E.ON It’s why challenger brands get so much attention.

Opinions 56

Opinions Paid Search Agency Brand Identity Branding 56

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. But what if your company can’t be a source, for whatever reason? Due to the nature of their business, market research companies have a reputation for generating accurate, reliable data.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Marketing Insider Group

APRIL 5, 2023

Artificial Intelligence (AI) is rapidly changing the way marketers communicate and create content. In this post, we’ll explore the challenges associated with being authentic in the age of AI, as well as strategies for integrating AI into content marketing teams. But how can we ensure that AI-driven content is used responsibly?

Marketing AI 339

Marketing AI Lead Ranking Lead Scoring Copyright 339

Marketing Insider Group

JULY 20, 2021

It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. It means that for companies to succeed with online content marketing, they have to adapt. Company social media pages are slowly dying out. They want real content generated by trusted content creators.

Distribution 349

Distribution Tips Peer-to-peer Marketing & Strategy 349

Martech

NOVEMBER 15, 2023

Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. What might this look like?

Thought Leadership 131

Thought Leadership Work Management Marketing Management Opinions 131

Content Standard

MARCH 9, 2017

It’s a lesson that’s just as true for objects with mass as it is for marketing audiences—and brand marketing professionals who have to constantly contend with audiences that hate to sit still. Imagine, for instance, that you’re the director of marketing at a finance-based company. What happened?

Trust Marketing 84

Trust Marketing Brand Identity Branding Planning 84

AccuData

FEBRUARY 13, 2021

However, others are adamant because a writing company is the best option to provide the best assistance. You only have to select a reliable writing company with more than five years of providing similar services. Many companies are available, but not all of them can be trusted. However, some companies are not reliable.

Opinions 40

Opinions Sample Paper Trust Marketing 40

B2B Marketing Traction

FEBRUARY 11, 2013

Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing. My colleague Rocky Mills , member of a networking organization I belong to, coined the phrase Know-Like-Trust-Refer. Then, if they like you, over time they may come to trust you.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

Marketing Insider Group

JULY 29, 2021

You have a business, employees, a cool logo and an airtight marketing concept. That’s why taking the customer experience (CX) seriously should be a top priority for all companies. Plus, they’re not shy about sharing their mad marketing and selling skills. CX doesn’t start with your marketing.

Paid Search Agency 317

Paid Search Agency Work Management Trust Marketing Touchpoints 317

Oktopost

JUNE 19, 2020

However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels. Humanizing the Company. Following up.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

Contently

APRIL 10, 2019

” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. Johansson believes marketers working with controversial products , or products with negative connotations, do themselves a disservice by ignoring what target consumers are talking about.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan. Be adaptable and open to change.

Social Media 306

Social Media Work Management Marketing Management Media 306

B2B Marketing Directions

JANUARY 29, 2022

Source: Shutterstock Will purpose marketing (a/k/a purpose-led marketing and purpose-driven marketing) drive increased customer loyalty, improve customer acquisition and speed revenue growth? The current popularity of purpose marketing has resulted from a growing interest in corporate social responsibility (CSR).

Paid Search Agency 98

Paid Search Agency Companies Customer Surveys B2B Thought Leadership 98

B2B Digital Marketer

OCTOBER 13, 2020

Are relationships and trust important to B2B Digital Marketing? Majority of digital marketing involves a transactional relationship with the customer, but in B2B it is totally different. 01:20 – Joey Knecht’s background in B2B Digital Marketing. 07:23 – Rethinking marketing and sales. Thank Joey.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Case studies are a big part of that. Image Source.

Case Studies 343

Case Studies Case Study Impressions Studies 343

Animalz blog

DECEMBER 14, 2023

Instead, content marketers should embrace efficiency and turn to by-products to score a double victory: Use materials you already have to create original content that’s connected to the value prop of the product. Tips for using in-house expertise and opinion in content: Build opinion on expertise. Prioritize your audience.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Martech

OCTOBER 10, 2023

Easily accessible reviews, comparisons and expert opinions empower consumers to scrutinize options and make informed decisions. To stay competitive, companies must adapt their digital marketing strategies. Consumers now demand more information and brand trust before buying. across three industries.

Marketing AI 115

Marketing AI Paid Search Agency Allocation Marketing Management 115

Marketing Insider Group

APRIL 6, 2021

They’ll be more likely to remember you, admire you, trust you, and work with your business long term. With content marketing. The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

JULY 7, 2021

For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Effective SEO and PR integration creates more ongoing organic traffic that has real value for the company. Why Companies Need PR and SEO.

PR 324

PR SEO Lead Scoring Lead Ranking 324

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. It should work hand in hand with other content marketing initiatives.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Guest post by Nina Petrov.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Vision Edge Marketing

APRIL 5, 2022

How Content Marketing and Thought Leadership are Related . Thought leadership , on the other hand, is a specific type of content that recognizes and addresses challenges and pain points of a specific target market. Transparent content builds vital trust between a business and its prospects, customers, employees, and stakeholders. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Contently

FEBRUARY 8, 2022

Fact : Consumers don’t fully trust corporations. But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. I know, I know.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 107

TrustRadius Marketing

MAY 15, 2019

Big tech has played a starring role in the trust crisis. Amazon, Apple, Facebook, and Google have all made headlines for breaches of trust , ranging from data leaks to fake news , fake reviews, planned obsolescence , tax breaks , employee protests , poor working conditions , and leadership scandals. So what’s the net-net on trust?

Paid Search Agency 85

Paid Search Agency Companies Privacy Amazon 85

B2B Marketing Directions

OCTOBER 28, 2018

Earlier this month, the Content Marketing Institute and MarketingProfs published the findings of their latest B2B content marketing survey. The qualified respondents represented a wide range of industries and company sizes. One of the more interesting findings in the latest survey deals with buyer trust.

Trust Marketing 40

Trust Marketing Vendors Case Studies Customer Surveys 40

Navigate the Channel

JANUARY 2, 2024

The impact of online reviews on a business’s reputation and bottom line cannot be overstated, making them a critical element in the marketing landscape. Factors like age, skepticism, and personal experience affect trust in online reviews. They place more trust in the opinions of friends, family and experts they know personally.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Contently

JUNE 16, 2022

And at the center was Purdue Pharma, a now-infamous private pharmaceutical company that created OxyContin. The company argued that OxyContin wasn’t addictive at all, claiming that less than one percent of users developed a “tolerance” issue when in fact it was widely known that drugs like OxyContin were highly addictive.

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

ANNUITAS

MARCH 10, 2023

We’re living in a marketing world that is inundated with buzzwords. In our new content series, Behind the Buzzwords , ANNUITAS will break down the complex jargon you see trending in go-to-market thought-leadership and help you cut through the noise to contextualize it for your organization. Sometimes, they make sense.

Thought Leadership 147

Thought Leadership Top of Funnel Advertising Funnels Trust Marketing 147

EveryoneSocial

OCTOBER 15, 2019

If you have been active in digital marketing trends and paying attention at all to the digital landscape, you’ve probably come across influencer marketing. Influencer marketing has become a useful strategy for many teams and companies to boost brand reputation, visibility, and drive sales. What is Influencer Marketing?

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

Marketing Insider Group

SEPTEMBER 16, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 193

Relevance Research Opinions Content 193

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? In the B2B space, we need real people to give their opinions and perspectives about challenges and solutions. No one wants to buy from an AI that hasn’t done the work or used the product.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. Talk of the metaverse came almost out of nowhere last year when Facebook’s parent company changed its name to Meta.

Gartner 138

Gartner Paid Search Agency Opinions Internet Marketing 138

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? Be open about your products, services, pricing, and policies.

Ad Building 104

Ad Building Loyalty Customer Satisfaction Word of Mouth 104

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. Sellers are taking marketing into their own hands. And they’re not using Marketing’s expensively produced content. Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Optinmonster

MARCH 30, 2024

That is the basic concept of social proof, and most smart marketers know to use this in their marketing tactics in order to improve brand presence, drive more traffic, and increase sales. And because of this, our decisions are consciously or subconsciously influenced by the choices, opinions, and actions of the people around us.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67