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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce Marketing Cloud

Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform. Pharma companies can work with these organizations to increase patient involvement and improve the experience. Download the free guide 1.

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Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Here’s how these companies can leverage UX design to gain a competitive advantage.

Design 269
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How to pitch your GTM messaging to a full range of personas

Tomorrow People

Discovering the right channel, language, and messaging to convince all stakeholders in your target companies. Plus we’re all busy, needing to prioritize information that’s relevant to our specific roles. Persona interviews allow you to build a picture of how your audience looks for information. Of course it is.

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Google’s Topics API provokes a range of reactions

Martech

That independence can help the company stick to its Privacy Sandbox timeline , which shows that all associated initiatives are slated to be launched in Chrome sometime in Q4 2022. The post Google’s Topics API provokes a range of reactions appeared first on MarTech. Is Topics an improvement over FLoC? .

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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

Nothing but information between links would set them apart. Featured snippets show concise information from a target page. With video schema , you can provide more information, such as a thumbnail URL, duration, and description. To show that you’re an expert on a subject, you may want to include more information.

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Elevate Your Talent Search With Company Culture Data

Zoominfo

No matter how turbulent or stable the job market is, company culture remains the differentiating factor in attracting and retaining top talent. Unfortunately, most recruiters have a limited view of how a company or client compares with others. The overall score acts as a representation of the company’s employer brand.

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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.