Martech

SEPTEMBER 9, 2022

“Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. “The content, the HubSpot Academy; it’s not an overnight thing for us.” “The content, the HubSpot Academy; it’s not an overnight thing for us.” Bringing us back together.

Marketing Automation Services 98

Marketing Automation Services Communities Hubspot Enterprise Management 98

Hubspot

FEBRUARY 4, 2021

We've seen an explosion in brands using online channels to promote their services and products to potential customers. We've built HubSpot on the belief that you earn attention by being of value. That belief is at the very heart of HubSpot's success; creating remarkable content is what makes a remarkable brand.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. Why Consumers Click Out of YouTube Videos.

Youtube 101

Youtube Video Marketing Opt-out Click Rate 101

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Hubspot

MAY 11, 2021

We've built HubSpot on the belief that you earn attention by being of value. That belief is at the very heart of HubSpot's success; creating remarkable content is what makes a remarkable brand. Marketing, sales, customer support, customer success, product, engineering, entrepreneurs are all helping to build and grow businesses.

Hubspot 90

Hubspot Paid Search Agency Ethics Network Marketing 90

Marketing Insider Group

JULY 3, 2023

You can adjust your settings for Twitter and YouTube to see what interests people in other locations. The company offers free and paid options you should look into. The company must be doing something right because it boasts clients from Disney, Domino’s, Samsung, and Kellogg’s. Image Source 8.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Webbiquity

AUGUST 4, 2020

If you’ve got a rock star influencer inside your company, great! BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip. A third important element is your presenters. Total reviews: 679.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Hubspot

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

Webbiquity

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. For example, a customer might: Discover a product while browsing videos on YouTube. Order the product on their home laptop.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

SalesIntel

NOVEMBER 17, 2022

also features the most total venture capital funding for edtech companies with $8.3 The decision-makers from education institutes and schools will actively search for more content related to organizing online classes, platforms they can use, and the EdTech companies that can help provide the solutions they need. from 2022 to 2026.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan?

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Let's say you've developed a great product, know your target audience, and could tell anyone you know about it because you know it so well. Alternatively, maybe you're no stranger to product launches, but this product, in particular, is becoming more difficult to promote.

Enterprise Management 94

Enterprise Management Product Ideal Customer Profiles Work Management 94

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Hubspot

APRIL 20, 2020

Let's take a look at the favorites of HubSpot content marketers. This absolutely ridiculous series of webisodes that ultimately led to a full-length feature film was hilarious, entertaining, memorable, and still highlighted Pepsi products despite having its own plot line. Pepsi Max's Uncle Drew. NPR's Tiny Desk Contest campaign.

Hubspot 93

Hubspot Content Marketing Campaigns Planning 93

Hubspot

DECEMBER 6, 2019

Almost 50% of customers say they follow influencers’ product or service recommendations, and over 70% of businesses say the quality of traffic from influencers is better than from other sources. Today, customers rely on the recommendations of friends, family, and people they admire more than the brands or companies themselves.

Hubspot 83

Hubspot Ad Building Work Management Paid Search Agency 83

KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add your company size.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Webbiquity

MAY 16, 2023

” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. 3 reviews) For small to midsized B2B companies without complex visitor-site interaction needs, this may be the best option. For companies without complex analytics needs, this definitely worth a look.

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Hubspot

DECEMBER 12, 2019

Product Manager Zack Reneau-Wedeen notes , "Our team's mission is to help double the amount of podcast listening in the world over the next couple years.". It makes sense, considering they have tons of data from YouTube videos, Google Home products, and all Android phones. Optimizing HubSpot's Podcast for SEO.

Hubspot 99

Hubspot SEO Design SERP 99

Whale Pages

APRIL 28, 2020

Today, he explores how to find affiliates and partners for your SaaS company. . ” Successful SaaS companies claim time and time again that their affiliate programs are one of their primary drivers of traffic and sales. Let’s imagine we have a SaaS company in the email marketing niche.  23 Minute Read.

Paid Search Agency 59

Paid Search Agency Companies Product Case Studies 59

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. To help inspire new ideas and jumpstart your creativity for 2020, I asked six HubSpot Marketers to share their favorite campaigns of 2019. The Truth is Worth It" - The New York Times.

Hubspot 80

Hubspot Campaigns Paid Search Agency Planning 80

Marketing Insider Group

MAY 18, 2021

Video gives your company a human face. Today we’ll explain why it’s so important for connecting with your audience online and highlight some ways to make it work for your company. The goal is to make your employees the public face of your company and encourage them to engage with your brand’s audience. People don’t trust brands.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Hubspot

FEBRUARY 6, 2019

This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform. To help our customers grow better in this environment, HubSpot is evolving from an “all-in-one” suite into an “all- on -one” platform. And we built a groovy new YouTube integration for actionable video metrics.

Marketing Automation Services 74

Marketing Automation Services Hubspot Paid Search Agency Advertising Agencies 74

Hubspot

AUGUST 10, 2018

But now, YouTube is poised to surpass Facebook for the #2 spot. At the same time, engagement with Facebook Page posts has dropped 50% , and during its Q2 2018 earnings call, the company revealed a plateaued number of daily active users in the U.S. According to this research, Facebook.com has seen a loss of roughly 2.8

Youtube 65

Youtube Facebook Marketing Websites Amazon 65

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down. YouTube Subscribers increased by 37%.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

Hubspot

JUNE 22, 2018

The Question of YouTube. While TV, for many, is still a destination -- for the first time, there are multiple options for viewing it through means other than cable, and after it originally aired, usually through online platforms (read: Hulu, YouTube Live, and clips on the YouTube pages of networks or TV shows).

Youtube 74

Youtube Facebook Marketing AI Lead Ranking 74

Contently

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. B2B brands don’t always tug at the heartstrings of the audience when they’re selling technical products and services. So what do HubSpot and TikTok have in common? Now comes the big question: Should B2B brands use TikTok?

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000. Communique.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

chiefmartech

JANUARY 1, 2024

And before you blame that on the explosion of the marketing technology landscape — now over 13,000 products! When customers embraced online video, marketers had to embrace video content and video advertising, YouTube channels, Instagram reels, etc. Martech products increasingly invested in better UX as a competitive advantage.

Aggregators 110

Aggregators Work Management Marketing Management Account Based Marketing 110

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. HubSpot wants to gain more reach in the online and offline sales and marketing industry. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Vidyard

JANUARY 24, 2022

In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales YouTube Channels 3.1 HubSpot Sales 4.10 Follow on YouTube and get fueled up for a better life in sales. Let’s dive in, shall we?

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Outgrow

JUNE 20, 2022

The future of media companies. Why a product-led funnel is easier to build than a community-led go to market . Tune in to learn everything there is to know about driving engagement, community and product-led growth, and his transition from a software engineer to a Serial Marketer. Saksham Sharda: Hi, everyone. Great to be here.

Paid Content 52

Paid Content Communities Work Management Product 52

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 51% of companies that have invested in content marketing publish content daily ( The Manifest ). 69% of marketers invest in SEO ( Hubspot). 69% of marketers invest in SEO ( Hubspot). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98