KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. It’s where users get the most information and determine if the product or service is right for them. Install the Google Optimize Chrome Extension.

Advertisements 207

Advertisements Advertising Optimization Google 207

Top Rank Marketing

DECEMBER 8, 2023

How Do B2B SaaS Companies Determine Pricing? percent growth predicted for 2024, while keyword search was expected to remain as the most popular advertising format, according to newly-released forecast findings. MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers? percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. For this reason, we’ve put together the ultimate list of company research tools for sales reps. Let’s get into it!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., Fresh Content Google loves fresh content. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Biznology

MARCH 8, 2018

I recently commented on a LinkedIn post about the power of LinkedIn as a content marketing platform. I get that LinkedIn has a lot of appeal as a central place to find people. My problem with LinkedIn is I can’t find content in the platform. After striking out with LinkedIn search, I searched in Google.

Wikipedia 208

Wikipedia Keywords Linkedin Search Marketing 208

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. LarryKim | LinkedIn. bgtheory | LinkedIn. Brad Geddes.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Depending on the demand for your product, Google ads are an excellent option. A common mistake is heavily relying on target audiences with Google Ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. We already rank in many lists like “best appointment setting companies.”

Top of Funnel 121

Top of Funnel SEO B2B Paid Search Agency 121

Launch Marketing

SEPTEMBER 30, 2020

There are numerous technology tools available that will help streamline your content efforts and maximize productivity. Google Trends – Tracking the popularity of keywords for Google searches is a powerful way to see what people are interested in. The post Should B2B Companies Invest in Content Marketing Tools?

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Marketing Insider Group

JANUARY 4, 2021

For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. What works for one SaaS company may not work for the next. Paid ads can indeed give you a boost here, but the real value is when you’re on the front page of Google as an organic result.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Paid Content 104

Paid Content Linkedin Social Media Top of Funnel 104

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Webbiquity

OCTOBER 27, 2020

What’s more, Google reports that 27% (which actually seems low) of the online population around the world is using voice search on their mobile devices. Use Conversational Keywords. The way to do keyword research is drastically different for voice searches and regular searches. Currently, there are over 4.2 billion units.

Optimization 253

Optimization Marketing & Strategy FAQ Long Tail Marketing 253

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Sword and the Script | B2B

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. When thinking about keywords on your site, ask yourself, “What are my buyers searching to find me?”

Paid Search Agency 113

Paid Search Agency Paid Content B2B Marketing Companies 113

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. Then we discuss the ongoing strategies successful companies use to scale long-term growth. An ideal client profile (ICP) describes characteristics of a business that make it an optimal fit for your products and services.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Webbiquity

JUNE 7, 2018

The competition to improve organic rankings and appear on the first page of Google is tough. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Here’s how you can do it: Start by Setting Up a Company Page. Use LinkedIn Ads. Content Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Stevens & Tate

MARCH 31, 2024

Noteworthy Marketing Trends and News Google’s Update and Latest Changes In its ongoing quest to enhance user experience and maintain the integrity of its search platform, Google unveiled an important core update in March 2024. They want it to help them find products, solve problems, and get deals. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Biznology

JULY 2, 2018

Find a data company that also offers modeling services. Your lookalikes can be modeled at the contact level and the company level. Beef up your LinkedIn skills. LinkedIn is a treasure trove. Use Google display ads. A broker can introduce you to the most productive prospecting data sources and lists.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Animalz blog

MAY 2, 2023

SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that might change the rules of search. We will see more companies creating more search content targeted at the same number of keywords. Why bother with prioritization when you can target every keyword?

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Directive Agency

OCTOBER 2, 2019

This effectively allows your department to market to prospects who are the right fit for the products or services you offer through the use of lookalike audiences. Source audiences are most commonly site visitors or manually uploaded lists (customer emails, companies, etc.). Maximizing Potential on Key Audiences. Lead generation.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

ClearVoice

APRIL 30, 2020

Your LinkedIn summary — aka the “About” section — might be the most important part of your LinkedIn profile. It’s time to make the most of yours — have a look at the LinkedIn summary examples and expert advice below to find out how. Figure out why you’re on LinkedIn: What are you trying to accomplish?

Linkedin 102

Linkedin Work Management Enterprise Management Ideal Customer Profiles 102

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Launch Marketing

MAY 25, 2022

Google has taken over the world (wide web). Other search engines like Bing and Yahoo are popular as well, but Google is used by nearly 88% of the global population, making it the top search engine. So, if Google has their eye on all things internet-related, they must have an eye on your social media accounts too, right?

Social Media 125

Social Media Optimization Media Keywords 125

ClickZ

JUNE 15, 2023

After all, when you’re selling specific products and services, there is only so much you have to say, right? On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. But that is limiting in many ways.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Hubspot

OCTOBER 20, 2017

Google, right? According to a 2016 survey of 2,000 consumers , 55% of people actually skip Google altogether and start their online shopping searches directly on Amazon. Google still remains the top search tool for B2B purchases and services, but Amazon is steadily overtaking them in the B2C market. Not so fast.

Amazon 76

Amazon Cost Per Click Paid Search Agency Ads 76

Directive Agency

MAY 20, 2020

When you create a SaaS product, you create a solution that solves a problem that people and brands battle. Some people want to learn about your expertise in the space, and others want to gather specific details about your product right now. For example, if you Google the term “log analysis”, many ads for log analysis platforms show up.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

SalesIntel

JANUARY 26, 2023

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Anyword

NOVEMBER 15, 2021

A great product helps, as does a functional, good-looking website (perhaps designed using one of Shopify’s templates). But an absolutely essential part of optimizing your sales on the platform is the creation of Shopify product descriptions that do all the right things. Who cares about Shopify product descriptions? You should.

Lead Ranking 52

Lead Ranking Product Lead Scoring eCommerce 52

Exo B2B

NOVEMBER 28, 2023

A social network like LinkedIn isn’t a content platform. Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. You’re publishing your brains out on LinkedIn. Do LinkedIn posts show up in any Google search?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

seo.co

FEBRUARY 1, 2023

Traditional SEO Traditional or national SEO will target broad scope keywords. These keywords aren’t attaching a regional identity. However, if you are a local auto tire company, you want to focus your keywords around location such as “cheap tires Orlando” or “tire discounts Orlando FL.” Why’s that?

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

SalesIntel

JANUARY 15, 2024

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. So, making small adjustments to your LinkedIn profile can make a big difference. Our Services.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

SmartBug Media

NOVEMBER 10, 2021

Making a strategic marketing plan for a manufacturing company is a unique challenge. Unlike marketing for companies that sell a product that you can purchase, manufacturing companies sell a service—the “product” of a service-oriented company is trust, experience, and expertise. Where are you located?

Paid Search Agency 52

Paid Search Agency Planning Companies Enterprise Management 52

Directive Agency

SEPTEMBER 12, 2019

Source audiences are most commonly site visitors or manually uploaded lists (customer emails, companies, etc.). Lookalike audiences are available on various ad platforms, but today we’ll discuss how you can create them on Facebook, LinkedIn, and Google Ads. List uploads can include email addresses or company names/websites.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

Blue Flame Thinking

MARCH 28, 2024

You cast a wide net, then keep narrowing things down to identify those more likely to engage with your product or service. Awareness This is where you make your products or services visible. A strategic marketing plan is like a funnel. But your target audiences differ on how ready they are to engage with you.

Marketing Funnels 65

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 65