The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% If you’re marketing or selling technology, this decline could have a significant impact, stiffer competition, and even more headwinds to meeting your ambitious revenue growth goals. YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. Although the current forecast is lower than the original 3.2% Although the current forecast is lower than the original 3.2%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. 1 Oncology Pharmaceutical Company in Bangladesh in 2012. Jamil Ahmed – CEO at Reinforce Lab.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Webbiquity

NOVEMBER 28, 2023

Lack of Sales and Marketing Alignment When sales and marketing teams operate in silos, it’s a recipe for inefficiency. The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. Think about an IT services firm.

B2B Sales 188

B2B Sales Webinar Metrics B2B Peer-to-peer 188

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging.

Marketing Budget 127

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 127

Engagio

MAY 14, 2021

Companies need to build trust with potential buyers, identify the magic moments when customers are open to engaging, and then orchestrate the perfect interactions across Sales, Marketing, and Customer Success teams. Interruption marketing. They don’t want to be marketed to. Attention scarcity.

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Buyer Intent 350

Buyer Intent Intent Work Management Marketing Management 350

ANNUITAS

AUGUST 19, 2022

My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Salesforce Marketing Cloud

JANUARY 27, 2023

That approach has helped the company transform into a tech-driven beauty innovator , and outperform the global beauty market. The investments you’ve made in digital capabilities over the past several years has likely made your company more resilient.

Business 98

Business Paid Search Agency Merchandising Case Studies 98

The ROI Guy

NOVEMBER 14, 2012

According to Gartner , twelve years ago technology spending outside of IT was only 20 percent of total technology spending. In two years , Gartner Inc. Moreover, by the end of this decade Gartner is predicting businesses will control a whopping 90 percent of technology spend.

Gartner 40

Gartner Enterprise Management Spending Work Management 40

Vision Edge Marketing

NOVEMBER 1, 2018

“Customer experience (CX) is the new Marketing battlefront,” declared Gartner in their Customer Experience study. More than two-thirds of the respondents said their companies compete mostly on the basis of CX, and 81% say in two years’ time they expect to be competing mostly or completely on the basis of CX.

Touchpoints 171

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 171

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Work Management 114

Work Management B2B Marketing Marketing Management Paid Search Agency 114

Salesforce Marketing Cloud

DECEMBER 12, 2022

During the five years I covered marketing technology as a Gartner research analyst, I never saw a category take off like the customer data platform (CDP). In 2016, the CDP shot up Gartner’s well-known Hype Cycle – which tracks buzz – more vigorously than anything in memory. Get the inside scoop. 6 min read.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Marketing Management Loyalty 98

SalesIntel

APRIL 15, 2024

However, sales and marketing teams play a pivotal role in guiding customers through the sales funnel by addressing the unique demands and obstacles t customers encounter at each stage of the B2B buyer journey. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

However, sales and marketing teams play a pivotal role in guiding customers through the sales funnel by addressing the unique demands and obstacles t customers encounter at each stage of the B2B buyer journey. Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. From a marketing perspective, we had to go entirely digital to be able to reach our audience. B2B as a buying group.

Account Based Marketing 120

Account Based Marketing Top of Funnel ABM Buy 120

Webbiquity

MAY 4, 2021

That’s the essential insight behind influencer marketing, which began to really take off in late 2015. Marketers started making efforts to identify the most influential people online in their market space, reach out to those individuals, and build business relationships. The Company. More will turn to Google. Tom: It is.

Work Management 294

Work Management Marketing Management Paid Search Agency Peer-to-peer 294

SpotMe Blog

SEPTEMBER 23, 2021

A sponsor is often a company, brand, nonprofit, or individual that is notably involved in and knowledgeable of one of the themes relevant to the event. . The sponsor(s) provides funding or resources required at the event, and in return, they receive advantages in marketing, brand awareness, and business reputation. .

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

Biznology

FEBRUARY 7, 2022

Some companies may hold onto the traditional model of work and force employees back to the office — despite their desire for more flexibility and autonomy – and miss important opportunities for transformation. More likely, we will see many mis-steps by companies trying to navigate this new landscape of work and worker expectations.

Ethics 104

Ethics Privacy Gartner Marketing Proposals 104

Exo B2B

JULY 7, 2021

It combines artificial intelligence and the expertise of specialists in a market that already has its leaders and challengers. So how will our client make its mark and strategically position themselves in a growing market already occupied by “Goliaths”? And it corresponds to a very specific strategic area of activity.

Positioning 52

Positioning Gartner Work Management Marketing Management 52

The ROI Guy

FEBRUARY 15, 2011

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond. According to Gartner, this requires CIOs re-imagine IT and lead it through a process of “creative destruction.

Gartner 40

Gartner Enterprise Management Marketing Management Studies 40

Martech

JUNE 12, 2023

Like surfers riding the crest of change, we are tasked with navigating the ebbs and flows of the ever-evolving marketing technology landscape. Amid the potential chaos and complexity, agile marketing teams can find unique advantages. These firms often enjoy significant market presence, a recognized brand and economies of scale.

Work Management 85

Work Management Planning Marketing Management Lead Scoring 85

B2B Marketing Directions

JUNE 25, 2023

Marketers need intuition. To use their intuition effectively, marketers need to respect it and take it seriously, but not trust it unconditionally. Today's marketers have access to an immense amount of data about customers, potential buyers, and the performance of marketing programs. Data Rules! Or Does It?

Paid Search Agency 52

Paid Search Agency Gartner Trigger Marketing Case Studies 52

B2B Marketing Directions

OCTOBER 6, 2019

A few months ago, I published a post arguing that marketers who want to improve the effectiveness of personalized marketing should focus primarily on making personalization pragmatically useful to recipients. I received this message after attending one of the company's webinars. That's not what I'm recommending.

Personalization 53

Personalization Webinar Metrics Gartner Ideal Customer Profiles 53

Televerde

JANUARY 12, 2021

Sadly, too many B2B marketers are still unwilling to accept this and adapt. How to Use Multichannel Marketing to Skyrocket Lead Generation. 77% of buyers told Gartner that their last sales journey was very “difficult” or “complex.” Partner with Other Companies That Share Your Audience.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

The Effective Marketer

MAY 27, 2015

Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. If your company hasn’t created formal battle cards (aka kill sheets, competitive cards, competitor takeout), it will at some point, as this is typically one of the first things sales teams ask.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand 52

Demand Brand Identity Branding Work Management 52

Marketing Interactions

OCTOBER 8, 2020

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re buyers. This said, Gartner finds that buyers struggle with a lack of confidence in making buying decisions. The Opportunity for Marketers and Sales Teams.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Hubspot

JULY 27, 2023

Working on sales collateral like pricing, proposals, and outreach messages. According to Ilona Hansen, senior director analyst at Gartner , currently, 40% of administrative sales tasks can be automated. Writing unique email copy, running preliminary market research, or updating CRM profiles, among others.

Marketing AI 62

Marketing AI Tips Contingency Planning Ideal Customer Profiles 62

Televerde

JANUARY 12, 2021

Sadly, too many B2B marketers are still unwilling to accept this and adapt. How to Use Multichannel Marketing to Skyrocket Lead Generation. 77% of buyers told Gartner that their last sales journey was very “difficult” or “complex.” Partner with Other Companies That Share Your Audience.

Lead Generation 52

Lead Generation Marketing AI Generation Leads 52

ClickZ

SEPTEMBER 16, 2020

30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. The tech offers no value unless it enables a solid marketing strategy. Marketing technology (martech) projects are notoriously hard.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Conversica

JUNE 21, 2018

FOSTER CITY, CA - (21 June, 2018) The Company Brings Turing’s Vision of Human-Machine Communication to Life Through AI-Powered Conversations With More Than 50 Million People. FOSTER CITY, CA—June 22, 2018— Silicon Valley-based AI company Conversica is paying homage to the visionary whose ideas helped shape how modern AI works: Alan Turing.

Gartner 40

Gartner Sales Qualified Leads Marketing Proposals Vendors 40

Customer Experience Matrix

FEBRUARY 22, 2011

Summary: SAS's purchase of AssetLink ensures it's a viable alternative to IBM/Unica and Teradata/Aprimo for integrated marketing management. SAS today announced its acquisition of marketing resource management vendor AssetLink. But AssetLink told me their 50+ clients are all big companies. Makes sense. But those can be solved.

Resource Management 120

Resource Management Enterprise Management Marketing Automation Services Marketing Management 120

SalesIntel

FEBRUARY 1, 2022

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. In this article, you will learn more about what the total addressable market is and the best ways to calculate it.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. In this article, you will learn more about what the total addressable market is and the best ways to calculate it.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Biznology

DECEMBER 9, 2013

So when it comes to taking care of loyal ,profitable customers, why do so many companies pay lip service to the notion that the customer comes first? Isn’t that the kind of behavior every company and marketer is trying to achieve? Car companies do it with lease customers all the time. I don’t get it!

Marketing Management 80

Marketing Management Acquisitions Tools Service 80