KoMarketing Associates

MARCH 24, 2014

While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Twitter Profile: @Forrester. Followers: 247K. Standout Tactic:

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Must Read: Top 6 Demand Generation Strategies Which Work!

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

EveryoneSocial

JULY 31, 2018

No matter what industry your company is in, or if you sell a product or if you sell specific services, having company content is key to growing brand visibility online. It’s not the only key to being seen online, but also helps attract the right prospects back to your company website. What is Content Research?

Research 79

Research Effectiveness Brand Identity Branding 79

Only B2B

JUNE 19, 2023

Companies utilizing BANT qualification experience a remarkable 72% improvement in lead-to-opportunity conversion rates, and businesses leveraging BANT qualification witness a significant 36% higher average deal size. According to Nucleus Research, companies that utilize CRM systems achieve an average ROI of $8.71

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Porch Group Media

JANUARY 14, 2023

But, email personalization takes time and effort to perfect – especially if your resources are spread thinly on a small marketing team. Email Personalization Statistics Campaigns that use email personalization perform better overall. An insurance company for example may segment lists by age, income, occupation, and car ownership.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Only B2B

FEBRUARY 16, 2022

According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. During this time, not only have company customers learnt to spend wisely, but the whole buying generation has evolved.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. ” More personalization, more problems?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Top Rank Marketing

SEPTEMBER 4, 2023

of company revenue on average down to 9.1% The situation is getting dire enough that over 70% of Gartner’s respondents reported that their enterprise lacked sufficient budget or resources to fully deliver on their 2023 marketing strategy. According to Forrester’s 2023 budget planning survey , 86% of U.S.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

NetLine

JUNE 21, 2022

This happens every day online; a user requests a piece of content only to be hounded by a company rep asking if we’d like to see a demo of their product. Research from FocusVision states that consumers consume up to 13 pieces of content before coming to a purchase decision. . No, thanks, pal. While the Consumption Gap sat at 33.3

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Mereo

APRIL 21, 2022

But Oakland Athletics leadership had applied this statistical approach with such success and commitment, this once-underdog baseball team made the playoffs for four straight seasons. Salesforce research uncovered that high-performing salespeople are 2.8 Salesforce research uncovered that high-performing salespeople are 2.8

Organization 41

Organization Peer-to-peer Cross-Selling Ideal Customer Profiles 41

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research. Sounds almost too good to be true.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

nDash

JULY 22, 2021

Statistics reveal that, during 2020, 59 million Americans worked as freelancers—and has continued to increase since 2014 steadily. What about contract writers who spent part of their day working in a company’s office? ” That research also tells us that, during 2021, companies expect to increase compensation by between 2.6

Peer-to-peer 52

Peer-to-peer Enterprise Management Forrester eCommerce 52

Porch Group Media

SEPTEMBER 12, 2019

In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . Companies that are experience-led have 1.6x Forrester). The customer experience continues to be top of mind for marketers. higher brand awareness, 1.5x

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

PureB2B

MAY 30, 2022

According to statistics, sales enablement’s adoption ballooned by a whopping 343% over the past five years. Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. High expectations. Offer Better Coaching.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

ANNUITAS

MARCH 10, 2015

It’s not just about learning new skillsets and making sure teams are staffed and equipped with enough resources. Research by the Fornaisse Marketing Group says that 73 percent of CEOs think that marketing lacks credibility. Companies that measure employee turnover and engagement understand that they affect customer satisfaction.

Forrester 100

Forrester Advertising Agencies Paid Search Agency CMO 100

SalesIntel

FEBRUARY 1, 2022

You should always want to know the number of companies that can be successful with your product or service and what revenue these potential customers can generate you–your total addressable market. It is the maximum amount of money a company may produce by selling its product or service in a specific market. 1) Top-down.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

You should always want to know the number of companies that can be successful with your product or service and what revenue these potential customers can generate you–your total addressable market. It is the maximum amount of money a company may produce by selling its product or service in a specific market. 1) Top-down.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

ClickZ

JULY 23, 2020

The fact of the matter is, most of us will be expected to achieve impressive results with fewer resources well into 2021. According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”. The good news?

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. How does ABM work?

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Strategic-IC

NOVEMBER 10, 2020

In the past, key account marketing was used by larger companies to target a select handful of major accounts. Related: We’ve created a roundup of ABM quotes and statistics to give you an overview of the ABM landscape. So unless companies intend to spend a ton of resources, time and energy, ABM is the right strategy.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Content4Demand

JANUARY 9, 2020

At the 2019 conference, keynote speaker Steve Casey, Principal Analyst at Forrester Research , shared some startling research about the impact of putting content behind gates: 81% of surveyed Millennials and Gen-Xers had decided not to download offered content because they didn’t want to fill out a form.

Top of Funnel 66

Top of Funnel Verticals Digital Marketing Funnels Content 66

Hinge Marketing

JUNE 12, 2019

Forrester defines sales enablement as “A strategic, ongoing process that equips employees with the ability to consistently have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s journey. Let me lay out a few statistics for your consideration. Download The Marketing Planning Guide.

Top of Funnel 91

Top of Funnel Planning Enterprise Management Webinar Metrics 91

KoMarketing Associates

SEPTEMBER 14, 2013

B2B buying behavior, specifically research and evaluation, is shifting more towards online mechanisms. They are searching and researching online, looking for solutions that fit their specific needs, and certainly trying before they are buying. In the same survey, Forrester expects the percentage of revenue to increase by 4–6%.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Although that might surprise you, it's definitely a much better statistic to focus on. Due diligence and market research are essential in the early stages. Write it down.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

SnapApp

JULY 10, 2018

So we set out to compile a list of the top training resources that we guarantee will up your demand gen game, so you don’t have to sort through the thousands of emails cluttering your gmail promotions tab to find the best training. Forrester B2B Marketing Forum. Fanatical Prospecting by Jeb Blount.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Launch Marketing

MAY 8, 2018

As marketers in fast-paced and smaller-sized organizations are being asked to accomplish more with fewer resources, marketing technology solutions can empower marketers to do more. Today’s B2B buyers are extremely savvy when it comes to researching products/services and evaluating what other customers are saying about a company’s solution.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Below is a list of 50 incredible marketing statistics that every marketer should know. Companies with extremely strong omnichannel customer engagement see a 9.5% for weak omnichannel companies. for weak omnichannel companies.

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

SnapApp

JULY 10, 2018

The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Forrester B2B Marketing Forum. Fanatical Prospecting by Jeb Blount. Customer Acquisition Bootcamp.

Training 48

Training Demand Demand Generation Agencies Planning 48

Marketing Insider Group

AUGUST 31, 2020

Statistics say over 80% of leads will never convert into a sale. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals. Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

SnapApp

AUGUST 24, 2016

Your customers do a lot of research before they reach out to you. Current statistics make that pretty clear: Forrester ’s survey participants revealed that they do more than half of their research online before making an offline purchase. They share your company with their friends, family and colleagues.

ROI 48

ROI Marketing Budget Sales Cycle B2B Sales 48

Porch Group Media

JUNE 29, 2021

25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021). Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. Google Research ).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

Valasys

FEBRUARY 10, 2020

Evidently, focusing on CXM is essential for a company’s future success. As the research methodologies of the customers have evolved, it has led to a marketing paradigm shift from a product-focused approach to a customer-focused approach. According to Forrester , experience-led companies have 1.6x

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

KoMarketing Associates

JANUARY 18, 2018

That’s why we looked back on some of our most insightful industry news pieces from 2017 to see where recent research suggests emphasis and focus. However, the research also found that marketers were struggling with measuring success against important organizational goals, such as brand awareness. Content Marketing. Social Media.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

B2B Digital Marketer

MARCH 23, 2021

Consider the impact of writing a book and sending it to your prospective customers instead of making countless phone calls to the various companies to get them to purchase. If you don’t have the resources, what is also most effective is just direct outreach. The two channels that give phenomenal success results are LinkedIn and email.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Industrial Marketing Today

AUGUST 3, 2010

This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. What happens if you have neither the budget nor the resources for sophisticated metrics? The trick is to learn how to use all its power.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

LEADership

AUGUST 13, 2015

Current research shows that, in 2014, this was 55% of the interactions.” . supported by statistical evidence of this trend. B2C companies that have integrated self-service across multiple channels are finding a good measure of success with ensuring consistent and high quality customer experience. Click To Tweet. Think ahead.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40