ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. However, achieving this is a pain point for many companies.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. ” More personalization, more problems? .”

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Content4Demand

SEPTEMBER 24, 2021

Gated content may be research reports from analysts like the Gartner Group, so may be better suited for top-of-the-funnel content strategies. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? App usage and product usage data could also be considered first-party data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

One of the best sources of information is industry statistics. Source : Forrester Research. 46% of B2B marketers said social media was perceived as irrelevant to their company, versus 12% of B2C marketers. 93% of business buyers believe all companies should have a social media presence. billion this year.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

SalesIntel

FEBRUARY 1, 2022

You should always want to know the number of companies that can be successful with your product or service and what revenue these potential customers can generate you–your total addressable market. It is the maximum amount of money a company may produce by selling its product or service in a specific market. 1) Top-down.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

You should always want to know the number of companies that can be successful with your product or service and what revenue these potential customers can generate you–your total addressable market. It is the maximum amount of money a company may produce by selling its product or service in a specific market. 1) Top-down.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. Learn more : How Intent Data Analysis Helps B2B Companies Boost ROI.

Planning 58

Planning Studies B2B Marketing Trends 58

Online Marketing Institute

NOVEMBER 1, 2010

Note: this research looks at firms of 50 employees or more only. Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. But remember, these statistics are about popular use, not about what works and what doesn't. " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

EveryoneSocial

JUNE 10, 2020

Audiences will respect your brand and be more inclined to feel connected to your company over competitors. But remember, negative brand equity can quickly happen too and ruin your company reputation in the blink of an eye. Transparency is now unavoidable for companies, and so it must be cultivated, curated, and valued.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

thePoint

APRIL 4, 2019

For a lead to be one where immediate and thoughtful action can be handled by sales, it should provide not only enough contact information to be delivered to the right person for response (name, title, company, email, phone, zip code, etc.), Forrester Research) It is the “build it they will come” approach. Consider this –. “46%

Sales Qualified Leads 40

Sales Qualified Leads Marketing Qualified Leads Leads Lead 40

Webbiquity

DECEMBER 11, 2013

Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

SnapApp

AUGUST 24, 2016

Your customers do a lot of research before they reach out to you. Current statistics make that pretty clear: Forrester ’s survey participants revealed that they do more than half of their research online before making an offline purchase. They share your company with their friends, family and colleagues.

ROI 48

ROI Marketing Budget Sales Cycle B2B Sales 48

Valasys

FEBRUARY 10, 2020

Evidently, focusing on CXM is essential for a company’s future success. As the research methodologies of the customers have evolved, it has led to a marketing paradigm shift from a product-focused approach to a customer-focused approach. According to Forrester , experience-led companies have 1.6x

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

SnapApp

JULY 10, 2018

The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Forrester B2B Marketing Forum. Demand Gen Books to Read. Fanatical Prospecting by Jeb Blount.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research. Sounds almost too good to be true.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

SnapApp

JULY 10, 2018

The SnapApp blog content contains a balance of innovative strategies, graphs and statistics from some of the most respected analysts in the industry, as well as case studies demonstrating the effectiveness of interactive content. . Forrester B2B Marketing Forum. Demand Gen Books to Read. Fanatical Prospecting by Jeb Blount.

Training 48

Training Demand Demand Generation Agencies Planning 48

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. By ‘we” I mean my 17-year old daughter who helped me a ton with the research.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Heinz Marketing

JANUARY 27, 2020

If you want to check out some of those past episodes, every episode of Sales Pipeline Radio is always available past, present and future at salespipelineradio.com. Paul: We had a show earlier today and somebody threw out a provocative statistic. Today is absolutely no different. Matt: I think that’s right.

Top of Funnel 67

Top of Funnel B2B Sales Webinar Metrics Marketing Prospects 67

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Forrester Research shows that from 2009-2014, U.S. Remember, the most important customer of EVERY company is Google. I’d be happy to share my slide presentation with you, too).

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

SpotMe Blog

JUNE 28, 2023

Webinar marketing involves using online seminars and presentations to engage with your customers. Webinars are engagement tools because they attract audiences to your company through the educational or informative value they offer. Attendees can view and listen to the presentation from their own devices. What is a webinar?

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

SpotMe Blog

AUGUST 4, 2023

How Event Check-In Software Works Event check-in software allows you to create a custom registration form to capture attendee info like: Name Email Company Some event check-in software even has customizable registration pages based on conditional logic, so you can give your attendees a fully personalized experience. Skift Meetings research).

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Hubspot

APRIL 3, 2012

Salespeople are being invited into the buying process much later, are expected to present and propose, and then wind up chasing the business. Congratulate 1st-level contacts who have updated their profiles -- especially if they've changed jobs and/or companies -- to learn about new opportunities for doing business together. The result?

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

sagefrog

JANUARY 10, 2024

Brand Misalignment A meticulously designed brand presentation across various touchpoints, including your website, reinforces relationships and cultivates user engagement. Leverage customer insights to refine your brand and establish your company as a leader in the industry.

CMS Development 62

CMS Development Marketing AI Marketing Websites Buyer Personas 62

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. by @jaybaer: [link] (via @ginidietrich) [link] Patrick Reyes The digital eco system can be applied to large companies too! link] [link] Abbie S.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Online Marketing Institute

DECEMBER 1, 2010

Within the SXSW community, attendees can research and vote on panel sessions, engage in event-related discussions and prepare their schedule. Slideshare Put together a slide presentation of your conference benefits, topics or speakers and posting it to Slideshare. What is Your B2B Company About?

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Webbiquity

FEBRUARY 7, 2012

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. 53% of employers now research candidates on social networks before hiring. •

Paid Content 100

Paid Content Social Media Statistics Research 100

Conductor

JULY 6, 2022

Some B2B companies believe SEO is primarily a business-to-consumer (B2C) tactic. Even if your company is a household name or a leader in your niche industry, SEO is still essential for continued growth. Kicking off the buying process with online research has become the norm. Why your B2B enterprise needs to care about SEO.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

SpotMe Blog

SEPTEMBER 22, 2022

According to our research, pharma companies spend billions on medical education events. That means a $40 billion pharma company spends at least $8 billion on the hundreds or thousands of events they run each year. . And that’s excluding all the events they co-hosted with other companies). Then, there’s Reckitt.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Video Analytics Statistics 2.6

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

SEPTEMBER 11, 2018

For example, in recent survey from HubSpot Research , we found that 77% people research a brand before engaging with it. Forrester revealed that 60% of customers do not want any interaction with salespeople. Further, 68% prefer to research on their own. Source: Forrester Research. Keyword Research.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

ViewPoint

MAY 5, 2015

It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. According to MarketingSherpa research, 64% of B2C and 48% of B2B marketers send out some automated version of this. This year I've been talking a lot about Nurturing. The welcome email.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

PureB2B

AUGUST 20, 2017

According to an Accenture report, 9 out of 10 B2B buyers conduct some degree of online research before making a business purchase. How do these B2B buyers do their research? Don’t ignore the importance of researching your audience. Don’t ignore the importance of researching your audience. Social media.

Business 62

Business Ideal Customer Profiles Social Networks B2B Sales 62

Marketing Insider Group

JANUARY 2, 2013

The most important difference is that today customers do most of their buying research on their own, with many sources of information, often in real time. sources through the purchase funnel according to Peter Burris from Forrester. If you write about your company and your products, then it’s a brochure, not content marketing.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Webbiquity

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Sarah Mitchell presents 20 tips for success on Twitter, divided into four categories: Always Try To (e.g., One key finding: “Forrester analysts believe it’s not only the 1 billion tweets that matter, but rather the 6.2%

Twitter 100

Twitter Tactics Tools Tips 100