Influitive

JUNE 29, 2020

According to data presented at the Forrester/SiriusDecisions Summit in May, companies who focus on advocacy in their customer marketing programs drive deeper relationships over time. As we start to fall into a routine in this “new normal,” the need for customer engagement and advocacy continues to grow.

Forrester 130

Forrester Paid Search Agency Companies Marketing 130

Zoominfo

JUNE 11, 2021

Evaluate These Changes to the Sales Process Here are five changes to consider as vaccinations increase, offices reopen, and companies seek new business: 1. In other words, more than 840,000 new American companies grew out of the pandemic — establishments that present opportunities for sales teams. For example, in the U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Here are five changes to consider as vaccinations increase, offices reopen, and companies seek new business: 1. In other words, more than 840,000 new American companies grew out of the pandemic — establishments that present opportunities for sales teams. That change presents new twists for prospecting. Census Bureau.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Top Rank Marketing

OCTOBER 20, 2023

Richard Murphy , Editor in Chief and Director as well as the mind behind thought leadership at ServiceNow, presented some compelling insights on cutting through the clutter with thought leadership content that differentiates your brand and builds trust with your audience in a market saturated with AI hype.

B2B Thought Leadership 109

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 109

Tony Zambito

NOVEMBER 1, 2020

Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. It seems that a company today should make that option available and it’s surprising how many don’t.” Presenting a pressing design issue.

Buy 309

Buy B2B Buyer Personas Buyer's Journey 309

Only B2B

APRIL 17, 2024

With their expertise, they ensure that you connect with the right people at the right companies. Focus on Closing: Imagine your sales team spending less time scheduling meetings and more time crafting compelling presentations and building relationships with qualified leads. B2B appointment setting goes beyond just scheduling meetings.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Zoominfo

MARCH 31, 2023

Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. Data silos make it difficult to share information across an entire company. But that control and ownership can quickly spiral into disconnection and disorganization.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Marketing Insider Group

JULY 29, 2020

Measuring content marketing effectiveness (and discovering the ROI beneath your campaigns) makes the difference between frustration and confidence when presenting on your progress. Content marketers typically know much they spend, but understanding how much they help the company earn requires a bit more investigation.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. As a result, social media networks are constantly changing to keep up with the emerging preferences of their growing user base.

Social Media 100

Social Media Work Management Marketing Management Media 100

Martech

OCTOBER 21, 2021

“Intuitively, we as marketers in this digital transformation age think, ‘Technology, data…that will help us,’” said Frans Riemersma, CEO of MartechTribe, in his MarTech presentation. “So Watch the full video presentation from our MarTech conference here (free registration required). So what do we do? Channel-driven.

Organization 97

Organization Paid Search Agency Conference Digital Transformation 97

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Lead Forensics

APRIL 16, 2024

Imagine crafting emails that directly address your leads’ specific pain points or building presentations tailored to their unique interests. In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Zoominfo

MAY 8, 2020

So why is it that so many companies shop for new customers as if they are combing every inch of the grocery store – hoping things will magically jump off the shelf and into their carts? ZoomInfo’s vast B2B company database can help you find prospects that meet specific criteria. Where are those companies located?

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. She teaches companies how to use marketing automation and content marketing approaches to transform the marketing and selling of complex solutions by keeping their buyers and customers at the core of everything they do.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

Contently

AUGUST 22, 2017

I use it in three different presentations. While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. The early examples were inspiring.

Paid Content 161

Paid Content Content Marketing Content Forrester 161

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Stacks have challenges, too. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Marketing Attribution 105

Marketing Attribution Enterprise Management Work Management Marketing Management 105

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. See the full presentation from our MarTech conference here (free registration required).

Top of Funnel 113

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 113

Zoominfo

MAY 31, 2022

Without these guardrails, a company might chase after every potential lead or opportunity and waste time and money pursuing dead ends. Where are those companies located? How big are those companies? In order to identify companies in your TAM, use your B2B database to filter by industry, company size, and location.

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Onalytica B2B

SEPTEMBER 21, 2017

Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award. As a consultant with Convince & Convert and with my own company, I now get to bring that hands-on experience to industries ranging from financial services to higher education to software.

Forrester 194

Forrester Consulting Webinar Metrics Class 194

The ROI Guy

OCTOBER 26, 2018

I had the pleasure to present at a VIP Breakfast yesterday within the Forrester B2B Marketing and Sales event, on-stage with Mary Shea, Principal Analyst for Forrester, This included announcing live our merger with Mediafly, a leading sales enablement company.

Forrester 69

Forrester Marketing Management FAQ B2B Sales 69

ANNUITAS

APRIL 10, 2014

A recent Forrester study showed that of 25 different tactics listed, B2B organizations are using on average 15 different tactics in their demand generation mix. This tactical approach presents several problems, the first being that the tactic becomes the focal point. Taking a tactical versus strategic approach. Here’s what they said.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

Heinz Marketing

JULY 23, 2019

Most recently, I spoke with Sharman Ghio , a marketing and brand strategist, to gain her perspective on company culture and what that means for customer experience. Maria Geokezas: How does a company’s culture impact their customer experience? I’ll draw from recent personal experience to provide one example.

Paid Search Agency 61

Paid Search Agency Companies Work Management Correlation 61

Martech

OCTOBER 14, 2021

“It’s really difficult, if not impossible, to understand the consumer journey by just looking at mobile app IDs or cookies,” said Hugo Loriot, Parter at data science company fifty-five, in his recent Martech presentation. Watch the full presentation from MarTech here (free registration required).

Multi-Touch Attribution 101

Multi-Touch Attribution Work Management Paid Search Agency Marketing Management 101

ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. However, achieving this is a pain point for many companies.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. If you think about a large event a company would run, it is actually a series of various experiences for different personas and for different stages of the buyer and customer journey.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Only B2B

SEPTEMBER 1, 2020

If we talk specifically about this pandemic period, many companies are struggling to re-establish their business. We know Demandbase, a titan lead generation company acquired Engagio. Competition in the B2B field is accelerated significantly with the rapid growth of companies presenting solutions and offering better services.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

Seismic

MARCH 15, 2021

A lot has changed since the first forward-thinking banks, insurance companies, and wealth management firms began to grapple with the risks and the rewards of social media. Great news awaits in The Forrester Wave : Sales Social Engagement Solutions, Q1 2021 report, released March 10, 2021. What Got You Here Won’t Get You THERE.

Marketing Management 52

Marketing Management Service Forrester Curation 52

Aberdeen

NOVEMBER 14, 2019

It also offers projections for the future based on the present-day market and considering factors such as sales turnover, business challenges, shifting financial structures, and revenue income. 5 B2B Marketing Predictions for 2020 by Forrester. Data Offers Better Marketing Return on Investment (ROI).

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. Are you going to acquire a company? Social data is a critical source of audience and competitor insights—data which can give your company a clear edge in the market.

Allocation 94

Allocation Peer-to-peer Marketing Budget Work Management 94

Televerde

APRIL 29, 2020

Many companies are reducing spend to decrease risk wherever possible. Learn more about the Forrester SiriusDecisions Virtual Summit 2020, and register for our live session.

Webinar Metrics 52

Webinar Metrics Forrester Case Study Case Studies 52

Martech

DECEMBER 2, 2021

He added, “While no doubt this divide still exists in many companies, those who have adopted an account-based marketing have seen a new level of detente — if not downright cooperation — and mutual respect between sales and marketing.”. Watch this webinar presentation for free at Digital Marketing Depot.

Account Based Marketing 139

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 139

Content4Demand

MAY 26, 2020

And here’s the most amazing part of Toyota’s story: The company did it in a pre-Internet world with a comparative dearth of customer data. Forrester research shows that more than half (54%) of B2B companies characterized as “fully customer obsessed” achieve growth rates of more than 10%.

Lead Ranking 66

Lead Ranking Lead Scoring Forrester B2B Sales 66

SpotMe Blog

OCTOBER 7, 2023

Every day, we help 10 out of the top 20 life science and pharmaceutical companies get the maximum value from their events through technology. Here at SpotMe, we see more and more leading life science and pharmaceutical companies strategically implementing medical conference apps at their events.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Heinz Marketing

AUGUST 20, 2021

Do they have companies in their database that make up their target audience and ideal customer profile? According to a blog post from ZoomInfo , “dirty data are faulty bits of information that can present problems in business databases.” Can they segment their database into buyer persona groups?

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120

Customer Experience Matrix

OCTOBER 27, 2006

Access Markets International (AMI) Partners ( www.ami-partners.com ) published “Mid-Market CRM: Vendor Strategies for a New Frontier”, which found only 35% of mid-sized companies have an existing CRM installation. This reinforces the notion that hosted CRM in smaller businesses is fundamentally different from CRM in larger companies.

CRM 120

CRM Vtrenz Marketing Automation Services Marketing Management 120

Vidyard

JANUARY 8, 2021

Modules within the course include: balancing synchronous and asynchronous communication to deliver a better customer experience, how to deliver engaging and impactful virtual demos and presentations, and advanced time management strategies for remote sellers, to name a few. SalesLabs: B2B Sales Training for Modern Sales Teams.

Training 141

Training Top of Funnel Resources Work Management 141

6sense

SEPTEMBER 29, 2021

Bringing together the best and brightest innovators in the B2B industry, this exclusive two-day event will feature special presentations and interactive sessions aimed at tackling the obstacles modern sales and marketing teams face as they work to increase pipeline and generate revenue.

Conference 62

Conference Demand Generation Agencies Account Based Marketing ABM 62