Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. Some more interesting statistics: of the 7.81 Click To Tweet.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. ” More personalization, more problems? .”

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Only B2B

JUNE 19, 2023

Companies utilizing BANT qualification experience a remarkable 72% improvement in lead-to-opportunity conversion rates, and businesses leveraging BANT qualification witness a significant 36% higher average deal size. A study by Gartner revealed that an average of 6.8 stakeholders are involved in B2B purchase decisions.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

ClickZ

APRIL 29, 2020

Companies are now searching for people who understand the nature of these data systems, how they work, and how to use them to create sound data governance, privacy, security, and trust. Most of them were smaller companies, acquired by larger martech firms to expand their capabilities and user base. The rapid growth of martech.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

ClickZ

SEPTEMBER 27, 2019

In a nutshell, marketing orchestration technology helps companies improve coordination of the marketing workflow so businesses can build effective marketing campaigns and content. These companies use our platform to reduce their production costs and understand the impact of their marketing initiatives,” says Roth. Source: Percolate.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Content4Demand

SEPTEMBER 24, 2021

Gated content may be research reports from analysts like the Gartner Group, so may be better suited for top-of-the-funnel content strategies. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? App usage and product usage data could also be considered first-party data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

B2B Marketing Directions

FEBRUARY 10, 2019

Eighty-seven percent of the survey respondents said that measuring marketing performance is a growing priority for their company, but more than half (54%) also said their ability to measure and analyze marketing performance needs improvement or is poor/inadequate. billion by 2023. billion by 2023. What About Cost?

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Paid Search Agency Forrester 40

SalesIntel

FEBRUARY 1, 2022

You should always want to know the number of companies that can be successful with your product or service and what revenue these potential customers can generate you–your total addressable market. It is the maximum amount of money a company may produce by selling its product or service in a specific market. 1) Top-down.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

You should always want to know the number of companies that can be successful with your product or service and what revenue these potential customers can generate you–your total addressable market. It is the maximum amount of money a company may produce by selling its product or service in a specific market. 1) Top-down.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Vidyard

SEPTEMBER 12, 2017

.” The same principle holds true for storytelling, where people really do judge books by their cover, and for video, where research shows that you only have a matter of seconds to capture your viewer’s attention. Who’s more credible, you or a research firm like Forrester or Gartner? Our point precisely.

Storytelling 83

Storytelling Video Marketing Gartner Forrester 83

Hinge Marketing

JUNE 12, 2019

According to Gartner , “Sales enablement is the activities, systems, processes, and information that support and promote knowledge-based sales interactions with client and prospects. Let me lay out a few statistics for your consideration. I hope you will do more research into both sales enablement and Coach Wooden.

Top of Funnel 91

Top of Funnel Planning Enterprise Management Webinar Metrics 91

Valasys

FEBRUARY 10, 2020

According to Gartner , over 80% of the organizations expect to compete mainly based on CX this year. Evidently, focusing on CXM is essential for a company’s future success. According to Gartner. According to Forrester , experience-led companies have 1.6x Why Customer Experience Management is Important.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Hubspot

MARCH 25, 2014

Download your free copy if you want to learn about new firms that take a crowdsourced approach to doing research about business software programs. Before launching G2 Crowd, the founding team created and ran a software company called BigMachines. Learn more about crowdsourced research by downloading the form-free guide.

Enterprise Management 28

Enterprise Management Marketing Automation Services Marketing Management Research 28

EveryoneSocial

JUNE 10, 2020

Audiences will respect your brand and be more inclined to feel connected to your company over competitors. But remember, negative brand equity can quickly happen too and ruin your company reputation in the blink of an eye. Transparency is now unavoidable for companies, and so it must be cultivated, curated, and valued.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Launch Marketing

MAY 8, 2018

Today’s B2B buyers are extremely savvy when it comes to researching products/services and evaluating what other customers are saying about a company’s solution. Remember, being authentic can help your organization build trust which in turn will help drive company growth. Ensure alignment between your marketing and sales team.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences.

Paid Content 217

Paid Content Stats Marketing Budget Webinar Metrics 217

B2B Digital Marketer

MARCH 23, 2021

Consider the impact of writing a book and sending it to your prospective customers instead of making countless phone calls to the various companies to get them to purchase. Create your target list and, research and refine and filter out exactly who you intend to reach out to. It all depends on who you are and who you sell to.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Below is a list of 50 incredible marketing statistics that every marketer should know. Companies with extremely strong omnichannel customer engagement see a 9.5% for weak omnichannel companies. for weak omnichannel companies.

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

LEADership

AUGUST 13, 2015

Current research shows that, in 2014, this was 55% of the interactions.” . That is a prediction 1 by analysts at Gartner, Inc. supported by statistical evidence of this trend. Forrester had an insightful report on B2B Loyalty, the B2C Way—you can download it here. Building customer loyalty is anything but an easy task.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research. Sounds almost too good to be true.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Hubspot

JANUARY 18, 2012

(Source: Gleanster Research) Tweet This Stat. Source: Gleanster Research) Tweet This Stat. Source: Forrester Research) Tweet This Stat. 4) Research shows that 35-50% of sales go to the vendor that responds first. 17) Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. Nearly 9 in 10 (87% to be exact) companies use video as a marketing tool today.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Single Grain

MARCH 9, 2021

SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search for while at work. In B2B SEO , your target market is typically a small group of decision-makers in companies in your niche.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

Sword and the Script | B2B

DECEMBER 28, 2022

At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one. According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

PR 75

PR Trust Marketing Stats B2B Marketing 75

Marketing Insider Group

FEBRUARY 9, 2021

For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Start with keyword research – using tools like Keyword Trends and Semrush. Use Alexa’s free website traffic statistics tool for helpful insights on website quality. Source: McKinsey & Company.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Zoominfo

JUNE 24, 2018

The most successful companies recognize the impact of positive customer relationships. And, taking it one step further, US consumers say they’re willing to spend 17% more to do business with companies that deliver excellent service ( source ). The importance of improving customer relationships. But what is a knowledge base, exactly?

Enterprise Management 133

Enterprise Management FAQ Work Management Zoominfo 133

Porch Group Media

NOVEMBER 20, 2019

Predictive analytics is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data. According to research by Ascend2, 56% of marketers believe that predictive analytics is the most effective AI app for personalization. Customer-engagement marketing.

Enterprise Management 45

Enterprise Management Analytics Marketing Management Marketing Automation Services 45

Valasys

MARCH 12, 2019

This statistic was a consequence of a focused study that was conducted by Gartner in August of 2018 where they interviewed 621 marketing leaders spread across North America and the UK. According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022

Marketing Attribution 49

Marketing Attribution Marketing Automation Services Paid Search Agency Advertising Agencies 49

ClearVoice

NOVEMBER 11, 2022

To overcome objections, show leadership compelling statistics that prove the power of content marketing is worth the investment. Pick and choose from the statistics below to make a persuasive business case for content marketing. Pew Research ). Pew Research). Pew Research). Pew Research). Edison Research ).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Inbox Insight

MAY 16, 2019

B2B Buyer Stage: Research. 71% of B2B researchers start with a generic search — rather than searching for a particular company ( Fronetics ). Buyers are digitally empowered; 68% of B2B customers prefer to research independently online ( Forrester ). B2B Buyer Stage: Research Evaluation.

Process 40

Process Peer-to-peer Forrester B2B 40

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

B2B Digital Marketer

OCTOBER 19, 2020

I’m responsible for picking up the phone and cold calling tech companies to get them to, uh, purchase sponsorships for this event company event management company that I work for, I’m picking up the phone. I’m cold calling 70 to a hundred calls a day, right? What are their, um, their perceived challenges?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 157

Social Media Media Paid Content Work Management 157

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Read on to get their insights. Recommended Resources from B2B Marketing Experts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Hubspot

AUGUST 27, 2012

And the statistics in this blog post are screaming it in our faces, telling us exactly where the future of our industry lies. Here are 33 statistics that give you a glimpse into where the future of marketing is headed! Source: Gartner ) Tweet This Stat! Source: Forrester ) Tweet This Stat! so we can solve them!

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Hubspot

SEPTEMBER 7, 2016

Every company has competitors. But do you really know how your company compares to your competitors? Companies tend to know their competitors based upon who they compete with on the street, in their local marketplace, or based upon the sales opportunities of what they have won or lost. Why is this so important?

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28