Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Research Library.

Work Management 102

Work Management Marketing Management Research Organization 102

Top Rank Marketing

SEPTEMBER 4, 2023

1 — Budgets are tightening, but expectations are up According to over 400 North American and European CMOs surveyed in the latest marketing budget report from Gartner , marketing budgets have still yet to recover from the COVID pandemic. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5%

Enterprise Management 82

Enterprise Management Work Management Marketing Management B2B Marketing 82

PureB2B

JUNE 23, 2022

Buyers now navigate much of their journey solo, with almost half of them taking at least three months to conduct self-guided research into new vendors before reaching out to a sales rep. Key B2B Buyer Journey Statistics to Learn From . 77% of B2B buyers say their latest purchase was very difficult— Gartner .

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

Oktopost

JANUARY 5, 2021

We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers. Some more interesting statistics: of the 7.81 Conduct a gap analysis.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers taking advantage of these benefits?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Only B2B

JUNE 19, 2023

A study by Gartner revealed that an average of 6.8 A study by Forrester Research found that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost per lead. According to Nucleus Research, companies that utilize CRM systems achieve an average ROI of $8.71

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

ClickZ

APRIL 29, 2020

A survey by Gartner revealed that U.S. Forrester projections show spending on global marketing automation tech hit $13.4 As a result, Brickner cites the claim by a Forrester analyst that there could be a million software companies worldwide by 2027. The rapid growth of martech. Martech’s ecosystem is growing rapidly.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

ClickZ

SEPTEMBER 27, 2019

This number may be a high estimate, according to Roth, who presented research that listed the various methods that companies use to share content with their sales team. Roth emphasized this point by presenting some key statistics from top research firms including the CMO Council, Forrester and Gartner.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Content Science Review

JUNE 27, 2018

Gain key statistics and insights from our content marketing fact sheet including research from IDC, Gartner and Forrester, among others.

Content Marketing 40

Content Marketing Gartner Forrester Content 40

Content4Demand

SEPTEMBER 24, 2021

Gated content may be research reports from analysts like the Gartner Group, so may be better suited for top-of-the-funnel content strategies. Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. Second-party data is someone else’s first-party data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Walker Sands

AUGUST 8, 2022

It means knowing their buyer journey — what makes them start to search for a new solution, how long they search, the red flags they’re looking for, their preferred research channels and more. While these results will inherently carry more bias than those of your quantitative research, you still want to limit distortion as much as possible.

Top of Funnel 52

Top of Funnel Buyer's Journey ROI B2B Marketing 52

B2B Marketing Directions

FEBRUARY 10, 2019

In a September 2018 report , Forrester Research said that marketers spent about $1.09 The Demand Gen research also revealed what is motivating marketers to improve their measurement capabilities. In its report, Forrester estimated that UMM solutions now account for 28% of the measurement solution market. billion by 2023.

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Paid Search Agency Forrester 40

Vidyard

SEPTEMBER 12, 2017

.” The same principle holds true for storytelling, where people really do judge books by their cover, and for video, where research shows that you only have a matter of seconds to capture your viewer’s attention. Who’s more credible, you or a research firm like Forrester or Gartner? Our point precisely.

Storytelling 83

Storytelling Video Marketing Gartner Forrester 83

SalesIntel

FEBRUARY 1, 2022

There are three methods to calculate TAM: Top-down, using industry research and reports. In a top-down approach, TAM is determined using industry data, market surveys, and research studies. You might employ a market research consulting firm to conduct a new study tailored to your specific requirements. 1) Top-down.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

There are three methods to calculate TAM: Top-down, using industry research and reports. In a top-down approach, TAM is determined using industry data, market surveys, and research studies. You might employ a market research consulting firm to conduct a new study tailored to your specific requirements. 1) Top-down.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Hinge Marketing

JUNE 12, 2019

According to Gartner , “Sales enablement is the activities, systems, processes, and information that support and promote knowledge-based sales interactions with client and prospects. Let me lay out a few statistics for your consideration. I hope you will do more research into both sales enablement and Coach Wooden.

Top of Funnel 91

Top of Funnel Planning Enterprise Management Webinar Metrics 91

Hubspot

MARCH 25, 2014

Download your free copy if you want to learn about new firms that take a crowdsourced approach to doing research about business software programs. “It’s crowdsourcing plus big data plus statistics -- that’s what we’re doing,” Gorniak says. Vendors today have less control than they’ve had in the past.

Enterprise Management 28

Enterprise Management Marketing Automation Services Marketing Management Research 28

Valasys

FEBRUARY 10, 2020

According to Gartner , over 80% of the organizations expect to compete mainly based on CX this year. According to Gartner. As the research methodologies of the customers have evolved, it has led to a marketing paradigm shift from a product-focused approach to a customer-focused approach. higher brand awareness, 1.5x

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Launch Marketing

MAY 8, 2018

Today’s B2B buyers are extremely savvy when it comes to researching products/services and evaluating what other customers are saying about a company’s solution. While having your sights set on analysts from Gartner or Forrester are great to aim for, focusing on tier 2 and tier 3 analysts should also be targets for your startup to pursue.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

EveryoneSocial

JUNE 10, 2020

Statista ) 54% of social browsers use social media to research products. Pew Research Center ) 80% of consumers use social to engage with brands. Forrester ) Twitter has more than 330 million monthly active users. Gartner ) Answering a social media complaint can increase customer advocacy by as much as 25%. LinkedIn ).

Social Media 52

Social Media Ad Building Brand Identity Branding 52

B2B Digital Marketer

MARCH 23, 2021

If you have a team and have the budget, resort to the traditional marketing cycle where you’re doing advertising and running retargeting ads, getting people into your funnel, and tracking all the ads and statistics. Create your target list and, research and refine and filter out exactly who you intend to reach out to.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

LEADership

AUGUST 13, 2015

Current research shows that, in 2014, this was 55% of the interactions.” . That is a prediction 1 by analysts at Gartner, Inc. supported by statistical evidence of this trend. Forrester had an insightful report on B2B Loyalty, the B2C Way—you can download it here. Building customer loyalty is anything but an easy task.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Below is a list of 50 incredible marketing statistics that every marketer should know. Source: Forrester). Source: Gartner Research). Alchemer and Forrester Consulting , 2021). As marketers, we all want to know the numbers.

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research. Sounds almost too good to be true.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Hubspot

JANUARY 18, 2012

(Source: Gleanster Research) Tweet This Stat. Source: Gleanster Research) Tweet This Stat. Source: Forrester Research) Tweet This Stat. 4) Research shows that 35-50% of sales go to the vendor that responds first. Source: Forrester Research) Tweet This Stat. Source: Gartner Research) Tweet This Stat.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. 79% of US internet users log into Facebook (Pew Research Center, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Sword and the Script | B2B

DECEMBER 28, 2022

At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one. According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

PR 75

PR Trust Marketing Stats B2B Marketing 75

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. You don’t need an advanced degree in statistics to know that when the line goes up, you’re doing something right. We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing?

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Single Grain

MARCH 9, 2021

71% of B2B buyers begin their research with a Google search. Here are the eleven best B2B SEO strategies that can help you get to the top of the search results and attract potential customers: 1) Conduct Comprehensive Keyword Research. Most B2B research starts with a Google search. Research reports. Use Google.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Marketing Insider Group

FEBRUARY 9, 2021

Start with keyword research – using tools like Keyword Trends and Semrush. Use Alexa’s free website traffic statistics tool for helpful insights on website quality. Use various reputable sources to compile your research, and incorporate your perspective and brand personality in every piece. Conduct customer research.

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

Porch Group Media

NOVEMBER 20, 2019

Predictive analytics is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data. According to research by Ascend2, 56% of marketers believe that predictive analytics is the most effective AI app for personalization. Customer-engagement marketing.

Enterprise Management 45

Enterprise Management Analytics Marketing Management Marketing Automation Services 45

Zoominfo

JUNE 24, 2018

Consider these statistics: More than six in 10 US consumers say self-service tools are their go-to channel for simple inquiries ( source ). Gartner predicts that by 2020, a customer will manage 85% of the relationship with an enterprise without interacting with a human ( source ). 78 Customer Engagement Statistics.

Enterprise Management 133

Enterprise Management FAQ Work Management Zoominfo 133

Valasys

MARCH 12, 2019

This statistic was a consequence of a focused study that was conducted by Gartner in August of 2018 where they interviewed 621 marketing leaders spread across North America and the UK. According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022

Marketing Attribution 49

Marketing Attribution Marketing Automation Services Paid Search Agency Advertising Agencies 49

ClearVoice

NOVEMBER 11, 2022

To overcome objections, show leadership compelling statistics that prove the power of content marketing is worth the investment. Pick and choose from the statistics below to make a persuasive business case for content marketing. Pew Research ). Pew Research). Pew Research). Pew Research). Edison Research ).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Inbox Insight

MAY 16, 2019

B2B Buyer Stage: Research. 71% of B2B researchers start with a generic search — rather than searching for a particular company ( Fronetics ). Buyers are digitally empowered; 68% of B2B customers prefer to research independently online ( Forrester ). B2B Buyer Stage: Research Evaluation.

Process 40

Process Peer-to-peer Forrester B2B 40

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122