Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 And that’s why most companies are focusing on creating the next generation of data professionals. Gartner , 2023) Data silos are the enemy of success. CMI, 2022).

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Zoominfo

AUGUST 12, 2018

The largest companies (those with at least 100,000 employees) are the most likely to have an AI strategy, but only half have one ( source ). 61% of business professionals point to machine learning and AI as their company’s most significant data initiative for next year ( source ). Keep reading! The State of AI in Business. 46% of U.S.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. These research findings show that marketing performance measurement is still very much a work in process. In that survey, 29% of the respondents said they had fully integrated MMM and MTA.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. 30% of companies plan to increase their investment in intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Only B2B

JUNE 30, 2023

Recent data highlights the importance of understanding B2B buying intent: According to a study by Forrester , 68% of B2B buyers prefer to research independently online before engaging with a sales representative. Demand Gen Report reveals that 71% of B2B buyers begin their research with a generic search.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Research Library.

Work Management 102

Work Management Marketing Management Research Organization 102

Zoominfo

MAY 31, 2022

Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. Without these guardrails, a company might chase after every potential lead or opportunity and waste time and money pursuing dead ends. Where are those companies located? How big are those companies?

Enterprise Management 130

Enterprise Management Analysis Marketing Management SMB 130

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. Cheri joined ON24 earlier this year as Head of Strategy and Research. More conversational and drives more of a human connection with the audience. Follow her on Twitter at Cheri29.

Digital Transformation 353

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 353

Zoominfo

OCTOBER 23, 2019

The largest companies (those with at least 100,000 employees) are the most likely to have an AI strategy, but only half have one ( source ). 61% of business professionals point to machine learning and AI as their company’s most significant data initiative for next year ( source ). Keep reading! jobs by 2025. jobs by 2025. 46% of U.S.

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Zoominfo

MAY 8, 2020

So why is it that so many companies shop for new customers as if they are combing every inch of the grocery store – hoping things will magically jump off the shelf and into their carts? ZoomInfo’s vast B2B company database can help you find prospects that meet specific criteria. Where are those companies located?

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Zoominfo

MARCH 31, 2023

Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. Focus on financial upsides.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. Companies that steer Sales and Marketing in the same direction — both a herculean task in itself and a symptom of doing a lot of other things right — are crushing their targets. Right now, most companies are killing themselves fighting over that 5%.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Only B2B

FEBRUARY 6, 2024

However, partnering with a best-intent data solutions company offers you a real competitive advantage in your sales and marketing efforts. Imagine knowing exactly which companies are actively researching your solutions, comparing competitors, or preparing for purchase – that’s the power of intent data.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Martech

AUGUST 30, 2022

A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A Gartner’s depiction of the customer journey. Raising the stakes with the customer journey during the COVID-19 pandemic.

Touchpoints 93

Touchpoints Gartner Word of Mouth Loyalty 93

Top Rank Marketing

SEPTEMBER 4, 2023

1 — Budgets are tightening, but expectations are up According to over 400 North American and European CMOs surveyed in the latest marketing budget report from Gartner , marketing budgets have still yet to recover from the COVID pandemic. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5%

Enterprise Management 86

Enterprise Management Work Management Marketing Management B2B Marketing 86

InsightSquared

AUGUST 14, 2019

Many of today’s forward-thinking companies have already begun using AI in their sales strategies. In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. Prior to that, he co-founded two companies you have definitely heard of: Engagio (also served as CEO) and Marketo, which Adobe purchased for $4.8

Account Based Marketing 75

Account Based Marketing ABM DemandBase Marketing Analytics Tools 75

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. YoY increase from 2015. 2) Central IT is Irrelevant?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

SalesIntel

DECEMBER 27, 2021

A lead is a potential customer for products provided by a company that has not yet made the purchase. Lead nurturing refers to communication with this potential customer from the company to convert them into actual buying customers, i.e. lead conversion. . Lack of adequate research . What do you mean by lead nurturing?

Lead Nurturing 132

Lead Nurturing Lead Scoring Lead Ranking Conversion 132

LeanData

OCTOBER 13, 2022

Ever hear of a company called TestBox? It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors. Don’t believe me?

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Only B2B

SEPTEMBER 18, 2023

Must Read: BANT Qualified Leads: Accelerating Your Sales Journey Benefits of Automation The merits of Automated Lead Qualification are not just anecdotal; they are supported by data: Time Efficiency : Automation accelerates lead qualification, increasing efficiency by 70%, according to a study by McKinsey & Company.

Lead Qualification 62

Lead Qualification Lead Ranking Marketing Qualified Leads Lead Scoring 62

Lead Forensics

APRIL 16, 2024

In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs. Research by Gartner suggests that AI can increase sales rep productivity by 30-50% , as salespeople can focus on value-added activities instead of repetitive tasks.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. If you’re not there yet, chances are you will be soon.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. ” More personalization, more problems? .”

Personalization 167

Personalization Account Based Marketing Content Marketing Gartner 167

Digilant

NOVEMBER 19, 2020

Digital advertising – and programmatic advertising specifically – has continued to account for a large portion of companies’ media budgets. With these growing investments in the industry, companies are more frequently looking to external partners to own the strategy, buying, and optimization of their digital media campaigns.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Advertisements Advertising 52

Contently

MAY 23, 2017

On Android, for example, the company announced an update to its virtual assistant with futuristic features like Google Lens, which can “read” photos in real time. Boardroom meetings are bearing that out, according to research by Bloomberg. — Farhad Manjoo (@fmanjoo) May 17, 2017.

Marketing AI 166

Marketing AI Stats Marketing Automation Services Forrester 166

ClickZ

APRIL 29, 2020

Companies are now searching for people who understand the nature of these data systems, how they work, and how to use them to create sound data governance, privacy, security, and trust. Most of them were smaller companies, acquired by larger martech firms to expand their capabilities and user base. The rapid growth of martech.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Analytics 52

Analytics Personalization Automation Case Studies 52

Thinkers360

FEBRUARY 28, 2024

In some cases that has meant co-authoring a book with the CEO of the company that identifies how it is creating pioneering value. Identify and Research Relevant Analysts and Influencers: Not all analysts and influencers are created equal. – Tom Koulopoulos , Chairman/Founder, Delphi Group.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

The Customer

JULY 15, 2021

According to Forrester’s research on “How to Choose the Right Tech for Your CX Needs” (June 29, 2021), “[c]ustomer-obsessed firms must break down organizational silos to focus on the needs of their customers. For more information on CSG’s customer engagement solutions, visit [link]. .

Marketing Management 52

Marketing Management Gartner Forrester Verticals 52

Only B2B

JUNE 19, 2023

Companies utilizing BANT qualification experience a remarkable 72% improvement in lead-to-opportunity conversion rates, and businesses leveraging BANT qualification witness a significant 36% higher average deal size. A study by Gartner revealed that an average of 6.8 stakeholders are involved in B2B purchase decisions.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Sword and the Script | B2B

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. The findings build upon research by other credible organizations, that thought leadership is more important than ever in B2B marketing.

Thought Leadership 99

Thought Leadership B2B Thought Leadership B2B Sales Gartner 99

Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. Some more interesting statistics: of the 7.81 Click To Tweet.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131