ClickZ

APRIL 29, 2020

Companies are now searching for people who understand the nature of these data systems, how they work, and how to use them to create sound data governance, privacy, security, and trust. Most of them were smaller companies, acquired by larger martech firms to expand their capabilities and user base. The rapid growth of martech.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. Some more interesting statistics: of the 7.81 Click To Tweet.

Buyer Personas 132

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 132

Only B2B

JUNE 19, 2023

Companies utilizing BANT qualification experience a remarkable 72% improvement in lead-to-opportunity conversion rates, and businesses leveraging BANT qualification witness a significant 36% higher average deal size. A study by Gartner revealed that an average of 6.8 stakeholders are involved in B2B purchase decisions.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

ClickZ

SEPTEMBER 27, 2019

In a nutshell, marketing orchestration technology helps companies improve coordination of the marketing workflow so businesses can build effective marketing campaigns and content. These companies use our platform to reduce their production costs and understand the impact of their marketing initiatives,” says Roth. Source: Percolate.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Content4Demand

SEPTEMBER 24, 2021

Gated content may be research reports from analysts like the Gartner Group, so may be better suited for top-of-the-funnel content strategies. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? App usage and product usage data could also be considered first-party data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Customer Experience Matrix

SEPTEMBER 1, 2010

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. Statistics include: • 16.5% But lots of people do anyway.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

B2B Marketing Directions

FEBRUARY 10, 2019

Eighty-seven percent of the survey respondents said that measuring marketing performance is a growing priority for their company, but more than half (54%) also said their ability to measure and analyze marketing performance needs improvement or is poor/inadequate. billion by 2023. that often produce wildly inaccurate results. What About Cost?

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Paid Search Agency Forrester 40

ANNUITAS

SEPTEMBER 21, 2010

However, if you look at the various studies that have been conducted by Sirius Decisions, Gartner, Forrester and others, up to 70-80% of generated leads don’t receive the proper follow-up. These statistics indicate that for many companies, the lack of effectiveness in lead generation comes from ignoring the leads they already have.

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

SalesIntel

FEBRUARY 1, 2022

You should always want to know the number of companies that can be successful with your product or service and what revenue these potential customers can generate you–your total addressable market. It is the maximum amount of money a company may produce by selling its product or service in a specific market.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

You should always want to know the number of companies that can be successful with your product or service and what revenue these potential customers can generate you–your total addressable market. It is the maximum amount of money a company may produce by selling its product or service in a specific market.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Hinge Marketing

JUNE 12, 2019

According to Gartner , “Sales enablement is the activities, systems, processes, and information that support and promote knowledge-based sales interactions with client and prospects. Let me lay out a few statistics for your consideration. What is B2B Sales Enablement? Download The Marketing Planning Guide. Why B2B Sales Enablement?

Top of Funnel 91

Top of Funnel Planning Enterprise Management Webinar Metrics 91

Vidyard

SEPTEMBER 12, 2017

Who’s more credible, you or a research firm like Forrester or Gartner? Use statistics and quotes in your video, and even highlight them on your whiteboard. ” What’s a well-known product, service, or idea that you can relate your company’s service back to? Our point precisely.

Storytelling 83

Storytelling Video Marketing Gartner Forrester 83

Golden Spiral

APRIL 18, 2019

Golden Spiral was recently named the official marketing mentor for the organization’s fintech accelerator and will provide hands-on marketing coaching to companies selected for the bi-annual program. 100 facts, figures, predictions and statistics surrounding the global cybercrime landscape. McKinsey & Company. Accelerators.

Work Management 102

Work Management Marketing Management Research Organization 102

Valasys

FEBRUARY 10, 2020

According to Gartner , over 80% of the organizations expect to compete mainly based on CX this year. Evidently, focusing on CXM is essential for a company’s future success. According to Gartner. According to Forrester , experience-led companies have 1.6x higher brand awareness, 1.5x

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Launch Marketing

MAY 8, 2018

Remember, being authentic can help your organization build trust which in turn will help drive company growth. As highlighted in this ZoomInfo article which lists various marketing & sales statistics, aligning sales and marketing leads to 38% higher sales win rates and can help your company become 67% better at closing deals.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

EveryoneSocial

JUNE 10, 2020

Audiences will respect your brand and be more inclined to feel connected to your company over competitors. But remember, negative brand equity can quickly happen too and ruin your company reputation in the blink of an eye. Transparency is now unavoidable for companies, and so it must be cultivated, curated, and valued.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Below is a list of 50 incredible marketing statistics that every marketer should know. Companies with extremely strong omnichannel customer engagement see a 9.5% for weak omnichannel companies. for weak omnichannel companies.

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

LEADership

AUGUST 13, 2015

That is a prediction 1 by analysts at Gartner, Inc. supported by statistical evidence of this trend. B2C companies that have integrated self-service across multiple channels are finding a good measure of success with ensuring consistent and high quality customer experience. Building customer loyalty is anything but an easy task.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

B2B Digital Marketer

MARCH 23, 2021

Consider the impact of writing a book and sending it to your prospective customers instead of making countless phone calls to the various companies to get them to purchase. Benefits of Writing a Book To Establishing Credibility in B2B Digital Marketing. If you don’t have the resources, what is also most effective is just direct outreach.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences.

Paid Content 216

Paid Content Stats Marketing Budget Webinar Metrics 216

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing. A search engine exclusively for inbound marketing and consumer statistics? 7) eMarketer.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Hubspot

JANUARY 18, 2012

Source: Forrester Research) Tweet This Stat. 17) Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Source: Forrester Research) Tweet This Stat. 19) Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. Source: HubSpot ) Tweet This Stat.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

Hubspot

MARCH 25, 2014

Before launching G2 Crowd, the founding team created and ran a software company called BigMachines. But that wasn''t big enough to get them much attention from big market research firms like Forrester, Gartner, and IDC, and the team became frustrated trying to build awareness among enterprise customers.

Enterprise Management 28

Enterprise Management Marketing Automation Services Marketing Management Research 28

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. Nearly 9 in 10 (87% to be exact) companies use video as a marketing tool today.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Sword and the Script | B2B

DECEMBER 28, 2022

At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one. According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

PR 76

PR Trust Marketing Stats B2B Marketing 76

Single Grain

MARCH 9, 2021

SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search for while at work. In B2B SEO , your target market is typically a small group of decision-makers in companies in your niche.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Marketing Insider Group

FEBRUARY 9, 2021

For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. You’d trust a company that posts quality, in-depth blog articles every Monday more than a business that publishes articles randomly that range in tone and quality, right? Source: McKinsey & Company.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Zoominfo

JUNE 24, 2018

The most successful companies recognize the impact of positive customer relationships. And, taking it one step further, US consumers say they’re willing to spend 17% more to do business with companies that deliver excellent service ( source ). The importance of improving customer relationships. But what is a knowledge base, exactly?

Enterprise Management 133

Enterprise Management FAQ Work Management Zoominfo 133

Porch Group Media

NOVEMBER 20, 2019

Predictive analytics is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data. In a 2018 study by Gartner, respondents reported that, on average, they expected to spend 29% of their budget on marketing technology in 2018, up from 22% in 2017.

Enterprise Management 45

Enterprise Management Analytics Marketing Management Marketing Automation Services 45

Valasys

MARCH 12, 2019

This statistic was a consequence of a focused study that was conducted by Gartner in August of 2018 where they interviewed 621 marketing leaders spread across North America and the UK. According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022

Marketing Attribution 49

Marketing Attribution Marketing Automation Services Paid Search Agency Advertising Agencies 49

SnapApp

DECEMBER 4, 2017

There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics. Content ROI Statistics. Content Promotion Statistics. Interactive Content Statistics. . Blogging Statistics . . #1. Content ROI Statistics. . #14.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Inbox Insight

MAY 16, 2019

71% of B2B researchers start with a generic search — rather than searching for a particular company ( Fronetics ). Buyers are digitally empowered; 68% of B2B customers prefer to research independently online ( Forrester ). 15% of the customer purchase process consists of untangling conflicting information ( Gartner ).

Process 40

Process Peer-to-peer Forrester B2B 40

B2B Digital Marketer

OCTOBER 19, 2020

I’m responsible for picking up the phone and cold calling tech companies to get them to, uh, purchase sponsorships for this event company event management company that I work for, I’m picking up the phone. I’m cold calling 70 to a hundred calls a day, right? What are their, um, their perceived challenges?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

ClearVoice

NOVEMBER 11, 2022

To overcome objections, show leadership compelling statistics that prove the power of content marketing is worth the investment. Pick and choose from the statistics below to make a persuasive business case for content marketing. Sixty-nine percent of marketers say that their companies work with social media influencers.

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Hubspot

AUGUST 27, 2012

And the statistics in this blog post are screaming it in our faces, telling us exactly where the future of our industry lies. Here are 33 statistics that give you a glimpse into where the future of marketing is headed! Source: Gartner ) Tweet This Stat! Source: Forrester ) Tweet This Stat! so we can solve them!

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Read on to get their insights. Recommended Resources from B2B Marketing Experts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100