B2B Marketing Traction

AUGUST 15, 2011

More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?” The wall on your Facebook company page offers a lot of opportunity. Photos – upload company photos. You do keep an online album of company photos, don’t you?

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

JULY 11, 2011

Do you want to have a presence on Facebook & Twitter, but don’t want to spend tons of time – or sacrifice your personal privacy? B2B marketers are interested in having a presence on Facebook and Twitter, but they have two main concerns – time and privacy. You can also view the presentation slides on Slideshare.

Twitter 100

Twitter Facebook B2B Privacy 100

B2B Marketing Traction

MAY 19, 2015

Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. There are lessons to be learned about why and how this company was successful. SuperOffice is the company in the case study. Their web presence includes six different languages.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

JULY 20, 2009

Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. Home | Services | Blog | About | Resources | Contact. All Rights Reserved. ©2000-2010 New Incite.

Impressions 100

Impressions Facebook Brand Identity Branding 100

B2B Marketing Traction

APRIL 28, 2014

B2B companies are getting traction on social media. Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. On LinkedIn you should set up a complete personal profile as well as a branded LinkedIn Company Page. Facebook for B2B Marketing? SlideShare.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

JANUARY 30, 2013

For B2B marketers (consultants, business lawyers, accounting firms, technology and manufacturing companies), LinkedIn is the number one social media platform with 200 million users. LinkedIn has personal profiles and company profiles. Business to Consumer marketers should start with Facebook. The reasons are simple.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

OCTOBER 6, 2011

“Good to Great companies set their goals and strategies based on understanding; comparison companies set their goals and strategies on bravado.” In the book Good to Great , Jim Collins writes that leaders of great companies understand their customers and their industry. What do their customers do on Facebook?

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

AUGUST 23, 2013

They figure if they’re on Facebook they’re experts. Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well. For example, when marketers were asked to choose their top platform for social media, 49% chose Facebook and only 16% chose LinkedIn.

Social Media 100

Social Media Consulting Media Linkedin 100

B2B Marketing Traction

DECEMBER 26, 2011

As a result, the company name in the logo may not be legible. Below I use the example of my own logo designed eleven years ago ( I don’t embarrass or pick on any one company or designer ). If your logo has a landscape or horizontal format, when you try to apply it to your Facebook company page, it doesn’t display very well.

Online Marketing 100

Online Marketing Verticals Display Paid Search Agency 100

B2B Marketing Traction

JANUARY 18, 2013

The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter. Create a Facebook company page. Ramp up your LinkedIn profile. and who knows?

Social Media 100

Social Media Media Case Study Case Studies 100

B2B Marketing Traction

OCTOBER 16, 2015

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. Our client had a decent Facebook page, but there were two or three duplicate pages for the organization. Facebook’s philosophy is if you are a fan you can set up a page.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

JUNE 22, 2011

Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn. At the show Facebook and Twitter provide good coverage in addition to YouTube. Update Facebook company page live from show (automate by forwarding Tweets to FB).

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

NOVEMBER 8, 2013

When Facebook did its disasterous IPO, the company made money but investors didn’t do so well. Immediately after the IPO, Facebook stock values dropped 17%. If Facebook wasn’t about putting revenue first before it’s IPO, it certainly is now. And it all became about how to get more revenue.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

JUNE 23, 2014

Do they spend a lot of time on Facebook and follow your content there? If your customers publish blog posts on their website and have branded company pages on social media platforms, by all means follow them and like and comment on their posts and updates. Others like LinkedIn and Facebook require that customers accept your invitation.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 16, 2012

LinkedIn, Facebook, or Twitter? 150 followers on Facebook? 100 followers of your LinkedIn Company Page? Where are your target audiences? What tasks do you have to do to have a presence? Who has the skills to do it? How many hours a week will it take? What will it cost? Measurable. How will you measure each activity?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

APRIL 6, 2012

I care because, if I want to know how to do something that’s a little bit technical, say on my Facebook company page, it matters to me if the information is current. A Facebook how-to written 3 years ago could be completely obsolete today, because Facebook has made a lot of changes. So come on, B2B marketers!

Transparency 100

Transparency Blogger B2B Trust Marketing 100

B2B Marketing Traction

JANUARY 23, 2013

Get the reach data from your weekly Facebook Page statistics email update. Track the # of followers on your company page as well as weekly page views , clicks and unique visitors , all stats on your LinkedIn Company Page Insights. Track # of fans (number of people who Like your page) and reach. Slideshare.

Social Media 100

Social Media Media Stats Youtube 100

B2B Marketing Traction

JUNE 28, 2012

I blogged a lot about social media, and I decided that visitors to my blog may land on a post about Facebook or another specific social media platform and want to know more. So, I created categories for Facebook and LinkedIn. Online Privacy is a big issue so I created a category for that.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

DECEMBER 16, 2014

They also buy because they feel good about the company that manufactures or supplies a product or service. Does your brand make your customers feel good and what to associate with your company? By telling the world how your company gives back through charitable donations or volunteerism. People buy based on their emotions.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

FEBRUARY 15, 2013

Opportunistic companies can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). So what can you do when a competitor stalks your customers?

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

NOVEMBER 18, 2015

So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. Photos and images of work activity, products being developed or used, fun events and stories about people or about your company – it’s all good on Instagram.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

MAY 30, 2014

Because the buying cycle usually starts online (studies show that buyers are often more than 60% through the buying decision cycle before they contact your company), showing the “human-ness” of your company and brand online is critical. Show your company timeline on your website. Companies are not operated by ghosts!

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

NOVEMBER 18, 2011

Online, strategically, on LinkedIn, Facebook, Twitter and more. I suggest that what applied to tech companies back in the nineties (the buyers are in control; sell by peer referrals), is true for most industries now because of the disruptive technology of searching and buying online. ” Connect strategically now.

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

B2B Marketing Traction

OCTOBER 20, 2010

I do suggest that folks use some tools to automatically send links to new blog posts to Twitter or RSS feeds to send new press releases to a Facebook company page. My presentations on social media are intended to help people manage their time investment in social media so they see a way to participate and get results.

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

MARCH 8, 2012

Or, do they feel like they do when they walk into your lobby, where your logo is prominently displayed along with articles about your company, awards you’ve received, and a display of products? Certainly a company website is one of the most critical brand touch points.

Marketing Websites 100

Marketing Websites CMO Forrester Display 100

B2B Marketing Traction

MARCH 7, 2014

The old static models of full-time marketing employees may not be serving your company anymore. A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. You may need someone to create videos for your business.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

MAY 11, 2015

Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? Consider sending key customers a selfie stick with a note asking them to record photos of their employees using your product or service or a video testimonial for your company and to enjoy it for their own personal use.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

APRIL 17, 2013

The fact that Twitter constitutes the most social media traffic surprises me, but I wonder if it’s because Twitter is much easier to implement than LinkedIn, Facebook and Google+. We provide strategic planning, training and consulting, and implementation services for B2B companies. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

JANUARY 3, 2014

), plus the fact that young people have left Facebook in droves to move to Twitter where they can follow people and comment with ease (and with more privacy/anonymity). Create your Google+ Company Page. Tweets with hashtags are used by celebrities and TV shows to create engagement with fans and buzz about entertainment.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

OCTOBER 12, 2011

It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. Tweets, LinkedIn and Facebook status updates. Does your online content make your phone ring? Quality, online content (even if it was written years ago) is the key to getting found online today.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

JUNE 6, 2014

I also found a very interesting post in Fast Company that said readers on average spend seven minutes on a blog post, which amounts to 1,600 words. This post includes information on the ideal length for other social media, including Tweets, Google+ updates, Facebook and more, so it’s well-worth reading.

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 7, 2011

When they recommend marketing activities for your company, are they just trying to feed their agency’s bottom line or yours? When you first met your outsource CMO, did they ask a lot of questions about you and your company? Or, did they talk a lot about their company and their approach?

CMO 100

CMO Paid Search Agency Effectiveness Cross-Selling 100

B2B Marketing Traction

MARCH 27, 2012

Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

DECEMBER 9, 2014

Because, when it’s time to launch, you will be much better off having connected with the right people in your industry, participated in some conversations and ( perhaps ) done some pre-positioning of your product or company. This is part of knowing your audience. If you are a straight B2B play, focus on LinkedIn.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

MAY 24, 2013

What they tweeted on Twitter appeared on their Facebook page and on their LinkedIn profile. Research has shown that buyers like it when a company makes their information available on social media. Some people took our advice and began populating the same messages everywhere. by Eric Wright on Inc.com).

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

JANUARY 11, 2013

For example, Facebook defaults its news feed to the most popular stories, or those with the most likes and comments. We provide LinkedIn training and set up as well as personal and company profile optimization. Now, it would be nice to know that people think for themselves, but much of social media builds upon consensus.

Linkedin 100

Linkedin Social Media Act-On Display 100

B2B Marketing Traction

DECEMBER 22, 2010

Some SEO companies keep doing the same old tactics – and you’re expecting but not getting great results. You need to crank out content that your prospects will find of value and that puts your company, product and services at the top of the list for the searches your prospects are doing. Your Web Site Isn’t Sticky.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100