Convince & Convert

AUGUST 9, 2011

And almost two decades since it was devised, beneath the sophisticated mathematics, the hordes of MIT grads swallowed into the research and development department, and hundreds of billions of dollars in revenue lies a simple principle: Google optimization works. An article submission site in the Digg vein. LinkedIn.com.

Ad Building 167

Ad Building Digg Ideal Customer Profiles Advertising Agencies 167

KoMarketing Associates

JANUARY 30, 2018

When you’re running ad campaigns, it’s crucial to know (as far in advance or as immediate as possible) when something is changing as it can affect your day-to-day work and impact results. But they have been working on making their help pages easier to digest. Let’s begin with Google AdWords. Facebook Ads. Final Thoughts.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Webbiquity

MARCH 24, 2010

About 75% of those surveyed have a company page on a social networking site. Digg - A really popular news/bookmarking site that can bring your articles massive exposure. Submitting your article to Digg takes interested readers directly to your article and your site, where they can also browse archived articles and check you out.

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

Buzz Marketing for Technology

JULY 2, 2008

Company Profile. 2/07/08 | Matt Moore facilitates a discussion on story work with Madelyn Blair and me. This morning Madelyn and I met Matt Moore on Skype to chat about story work. • Digg this. --> --> Trackback Pings. Consulting Services. Keynote Speaking. Workshops & Seminars. Whitepapers. Anecdote Associates.

Work Management 100

Work Management Skype Digg Storytelling 100

Contently

JANUARY 11, 2017

The video parodied the show’s most prominent families with commercials for fake companies, such as Air Targaryen. The success of the Game of Thrones campaign allowed Miah and his team to work with a larger budget for production and distribution. With the ’90s project, however, the stakes were higher.

Digg 60

Digg ROI Paid Search Agency Advertising Agencies 60

Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. My Bookmarks Digg Del.icio.us The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. What works? Tags: Careers , Work/Life. Find People.

Companies 100

Companies Work Management Advertorials RSS 100

Sprout Social

JULY 21, 2022

How brands can use video sharing sites: Use video to demonstrate how your product or service works. Highlight company culture with behind-the-scenes footage. How brands can use audio sharing sites: Share behind-the-scenes content, like interviews with employees and company leaders. Examples: YouTube, TikTok and Vimeo.

Social Media 145

Social Media Social Marketing Media Curation 145

Webbiquity

FEBRUARY 14, 2010

In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. A few examples.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Convince & Convert

FEBRUARY 20, 2015

If Pinterest’s “buy” button experiment does work, it will also be the first time we’ve seen a social network transition into a marketplace successfully. Truthfully, many social networks are still haunted by what happened to Digg, a once-huge social network that destroyed its following by trying to monetize too quickly.

eCommerce 166

eCommerce Buy Digg Social Networks 166

Hubspot

NOVEMBER 5, 2012

Digg is a social news website that gathers news from across the Internet and compiles it on one website for readers. Since people depend on Digg for a lot of their news, they use this funny message whenever they are down. Taptaptap is a company that 1) creates apps for your iPhone, and 2) knows that everyone loves funny baby pictures.

Creativity 28

Creativity Marketing Websites Digg Paid Search Agency 28

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. We only hire people whom we believe are interested in working this way." buy a link » SUBSCRIBE TO CIO. Leave a comment.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Hubspot

MARCH 3, 2020

And we've seen examples of companies that saw phenomenal ROI after a social media campaign. This is helpful for multiple teams working on the same project at once, since it can provide consistent, accurate data to various team members at once. CoSchedule is a good choice for companies that depend on reports for ROI.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Buzz Marketing for Technology

FEBRUARY 18, 2010

Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work).

Social Media 100

Social Media Digg Media RSS 100

Buzz Marketing for Technology

JULY 28, 2008

. · Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. The AppGap is a blog and resource on the future of work and how new tools are addressing age-old challenges of organization, collaboration, and innovation. » Meryn Stol wrote @ July 28th, 2008 at 7:58 am Thanks! .

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Valasys

DECEMBER 20, 2018

In order to properly understand social bookmarking, it is important to examine how they work. If your content has the wrong fact then it can be downvoted and will be detrimental to the reputation of your company. Dribble Pocket Digg Reddit Slashdot We Heart It Paper.li Behind The Curtain. Check facts. Check spellings.

Best Practices 61

Best Practices Digg Keywords Network Marketing 61

Webbiquity

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. As less than half of all B2B companies currently have blogs, there’s still an opportunity to stand out and establish thought leadership in your niche.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. For Example …. Share this on Facebook.

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. For Example …. Share this on Facebook.

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

JANUARY 5, 2010

Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. In this world where customers can create content at the drop of a hat – displaying their love or hate for a given company – should not be taken lightly. Tweet This!

Service 100

Service BtoB Digg Amazon 100

Webbiquity

JANUARY 25, 2010

Outbound marketing can work, as it has in the past for big companies like McDonalds and P&G, but it’s very expensive (and intrusive). Contrast those brands with companies like Google, Amazon and Facebook, which have achieved success with very little advertising but great products and a broad online presence.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Writing on the Web

NOVEMBER 16, 2010

I’m looking forward to meeting – among others – Jane Ottenberg, who won 15 awards in New York last week for her work at The Magazine Group from the Custom Publishing Council : Jane Ottenberg, TMG Custom Media, Washington. “Give Print a Chance.&#. Blog this on Blogger. Subscribe to the comments for this post?

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

NOVEMBER 11, 2010

“People react much more emotionally than companies dare to think. The second is positive signature associations by which the company becomes familiar and comfortable to members of its target market.&#. In other words, a company’s brand works when: They develop a distinct brand personality. That hasn’t changed.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Webbiquity

JUNE 7, 2010

The first is for the sales team to understand what their own company is doing with social media, and how customers and key influencers are responding. This means working closely with marketing to understand both what messages are being communicated and how the market is reacting. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Media Enterprise Management Digg 100

Webbiquity

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. Share this on Bebo.

SEO 100

SEO Enterprise Management Digg Press 100

Buzz Marketing for Technology

AUGUST 11, 2010

And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook. Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Share this on Reddit.

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. Does it relate to the major growth initiatives of your company? I think B2B marketers really need to think and act more like a media house themselves. Tweet This! Share this on Facebook.

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Writing on the Web

MARCH 31, 2011

Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. That’s what makes you unique and a thought leader. BUT, the core of that must be original and compelling content. Post on Google Buzz.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

NOVEMBER 15, 2010

What can we understand about human motivations and values in order for content marketing to work? Online, an offer must work properly for consumers to feel secure. According to Dan Hill in Emotionomics , companies must develop a unique emotional value proposition to provide emotional value to their consumers.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Webbiquity

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. And those are just from the first chapter.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

FEBRUARY 11, 2011

Yet few companies put out competitive comparisons for public consumption…(many) organizations are averse to taking this step, but the problem is that your prospects are looking for this information. 25 SEO copywriting tips and content ideas you can implement today by Success Works. Share this on Bebo. Share this on del.icio.us.

Copywriting 100

Copywriting Tips Digg Copyright 100

Writing on the Web

MAY 9, 2011

Joe wants to be more effective in his work and in his life. ““Coach X is there to make me better at work. He’s courteous and friendly, but he’s demanding because he wants me to grow in value to my company.’”. Your online content has to convince Joe that he needs you first and foremost. He’s not a psychologist.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Buzz Marketing for Technology

JUNE 30, 2010

I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. It’s the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long term support. Tweet This! Share this on Facebook. Share this on Linkedin.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Webbiquity

JANUARY 14, 2011

It can lead to well-intentioned but poorly executed rogue company Facebook pages. These are all questions to ask, and answer, long before worrying about the background image you’ll use on your company’s Twitter account or what tabs you’ll need on your Facebook page…or even if your business really needs a Facebook page.

Social Media 100

Social Media Media Business Digg 100

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! So do you have buyer personas at your company? And I stumbled upon this concept while working on a Facebook Ad campaign. Not any more …. How … Facebook! Tweet This! Share this on Facebook.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Buzz Marketing for Technology

APRIL 8, 2010

4) Respond like a person, not a company – try to resist the urge to automate the responses. Some companies are telling me their volume of social media mentions are getting to high and they are considering automating a response to a Twitter DM. A good response is one that comes from an individual not a company. Tweet This!

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Writing on the Web

FEBRUARY 26, 2011

Build a strong following on social networks and work hard to increase email sign-ups and newsletter subscribers. Be diligent about networking with like-minded content producers and work to get links – quality links, including those with keyword-rich anchor text. Solicit quality inbound links. Produce varied forms of content.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Writing on the Web

NOVEMBER 18, 2010

They specialize in both Dutch and English language publications for large companies, like Shell Oil and Heineken Beer, among others. The other reasons are because they are a group of talented smart people who love their work. Yesterday I led a workshop in the Netherlands at Media Partners Group. Blog this on Blogger.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100