Contently

JANUARY 11, 2017

The video parodied the show’s most prominent families with commercials for fake companies, such as Air Targaryen. The Game of Thrones experiment was extremely successful from a PR perspective, getting picked up in over 60 media outlets including BuzzFeed and Mashable. So far, the project has produced promising results.

Digg 60

Digg ROI Paid Search Agency Advertising Agencies 60

Webbiquity

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. Share this on Bebo.

SEO 100

SEO Enterprise Management Digg Press 100

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

FEBRUARY 8, 2011

To answer those questions, the founders of the B2B Marketing Zone asked 22 of the most influential b2b marketing and PR bloggers—including Roxanne Darling, Jay Baer, Ardath Albee, Erik Qualman and Chris Abraham—for their prognostications. If your company doesn’t have a blog, you’re not a laggard…quite yet.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

OCTOBER 25, 2010

Meta description: (usually no more than 200 characters, e.g., “Webbiquity is the fusion of SEO, search marketing, social media, reputation management, content marketing and social PR to make you or your company omnipresent on the web for your unique search phrase.&# ). PR=3 (a bit edgy). Blogbunch blog+rss. Blogburst. “by

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. And coverage from independent bloggers enhances a company’s reputation and credibility. What to do about this if you’re in PR, or a client seeking coverage in industry blogs? Blog links are valuable for SEO.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Webbiquity

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. And those are just from the first chapter.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

FEBRUARY 14, 2010

In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. A few examples.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Submit blog posts and articles to popular news aggregation and bookmarking sites such as Pocket , Digg , or even Reddit , if applicable. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Webbiquity

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements. Traditional PR + Social Media Monitoring. blogs, microblogging sites, social networks, etc.).

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Convince & Convert

JULY 20, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. It’s the same company that did the net promoter scores that kind of come up with a social media score that’s kind of parallel to that.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Webbiquity

DECEMBER 1, 2010

Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Share this on Bebo. Post on Google Buzz.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

Social Media 100

Social Media Media Digg PR 100

Webbiquity

SEPTEMBER 21, 2010

While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms. For example, the iPhone got huge social media exposure when first released. Share this on Bebo. Post on Google Buzz.

Aggregators 100

Aggregators Blogger Media Curation 100

Buzz Marketing for Technology

JUNE 27, 2008

A podcast series focused on online PR and communication, anchored by the twice-weekly "Hobson & Holtz Report." Add to Digg. © 2008 blubrry.com, a RawVoice Company. Welcome Guest. contact | about | create account | sign in. Find: Programs Episodes Friends News. For Immediate Release. Shel Holtz. " Visit.

Digg 100

Digg RSS PR Validation 100

Webbiquity

NOVEMBER 29, 2010

Example: most people would agree that the word “leading&# rarely belongs in a company description on Wikipedia. It’s an over-used PR buzzword. Since every company is a “leading&# something-or-other according to its own press releases, the word has little if any real meaning in most cases. Share this on Bebo.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

KoMarketing Associates

JANUARY 22, 2015

Companies with a documented strategy are much more likely to be very effective (36%) versus those without (11%). RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Webbiquity

MARCH 23, 2010

It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. The Top Five Essentials for a Successful Company Twitterfeed by KaneCo conversations. 105 Twitter Applications for PR Professionals by Everything PR. How can you measure results?

Twitter 100

Twitter Best Practices Digg PR 100

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! So do you have buyer personas at your company? Not any more …. Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book!

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Webbiquity

JULY 6, 2010

Small companies don’t bother with agency RFPs (nor should they) and even mid-sized companies use them less today than in the past. But if your company wants to use an RFP process to help in selecting a marketing agency, this post will help you craft one that meets your needs without driving the responding agencies crazy.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

JUNE 23, 2010

company news, upcoming events, prices), depending on the type of business, most of the content on your website stays pretty much the same for a long time. But where they do fit, they provide opportunities for search, communications and brand-building that go well beyond standard company websites. Website: static content.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

NOVEMBER 23, 2010

Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#. Social media is a meritocracy (mostly). You can now, easily, find out what other people are saying. Real people.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

JANUARY 18, 2010

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level. What is the key point that makes them choose to buy from your company above all others? The style is engaging, drawing the reader into the story.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Webbiquity

MAY 10, 2010

Your company website can serve as far more than a marketing and PR vehicle—it should be a genuine sales tool as well. A company’s sales and marketing teams should always work together, communicating frequently to make sure their messages are aligned. An Interactive Experience.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Webbiquity

MAY 4, 2010

Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well. A great way to reach a new audience, spread your company’s fame and promote your own blog is to write an attention-getting piece for an established industry blog. Use social bookmarking. Tweet This!

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

AUGUST 5, 2010

SEO’s Magic Bullet by PR 20/20. Based on the top ranking factors for SEO , Keith Moehring explains how one key tool, still overlooked by many companies, may be the silver bullet for SEO success. hence, your company)&# and “Blogs allow comments longer than 140 characters.&#. Share this on Bebo. Share this on Facebook.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

APRIL 26, 2010

Garrett Pierson advises marketers to capitalize on their brands in all areas of online marketing, such as by search-optimizing for all common variants of company and product names, and presenting consistent brand images and messages across all areas of the firm’s social media presence. 5 Social Media Myths by Digital Tonto. Tweet This!

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

DECEMBER 21, 2010

Smart companies are providing social media support options and actively monitoring social media networks for brand and product name mentions. Using social media channels for customer support can both improve a company’s image—by demonstrating, publicly, responsiveness to customer issues—and reduce customer support costs.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Winning with Social Media at Your Company: A Letter to the CEO by SocialSteve’s Blog. Managing Twitter Accounts for Companies by Ignite Social Media. Mike Frichol. Tom Foremski. Lee Odden.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

FEBRUARY 9, 2010

Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. This key chart compares the difficulty and effectiveness of various social media tactics, as well as their level of usage. Share this on del.icio.us. Tweet This!

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

WebMarketCentral

SEPTEMBER 25, 2008

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Want bloggers to write nice things about your product, service or company?

Blogger 20

Blogger PR Outreach Practices 20

Online Marketing Institute

NOVEMBER 2, 2009

ROI may take time, and can be challenging to measure accurately, but your prospects are using these sites and talking about your industry, your competitors, quite possibly even your company. Get your company listed with b2b-focused social media site FYIndOut.com , and encourage your best customers to contribute reviews.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Webbiquity

MAY 30, 2010

Ten Reasons NOT to Use Social Media by Sanera People Development Company. Advertising & PR. The LOL Cats Take On The World Of Freelancing by Hi, I’m Grace Smith. Grace Smith imagines the LOL Cats from I Can Has Cheezeburger taking on various types of challenging clients in the world of freelancing. Share this on Bebo.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Biznology

AUGUST 14, 2012

Well, you first need to build out any sites you already have, including all your companies, foundations, and boards. You can task your Summer Intern (whatever times’ left), you can push it on your PR or communications team, or you can — gasp — do it yourself — but do it. “But where,” you ask.

Ning 80

Ning Best Practices Enterprise Management Social Media 80