Litmus

FEBRUARY 17, 2022

Personalization is not a new concept or trend in the email world—but, if we’re honest, it can be hard to implement. To help provide some guidance, we asked some email marketers experienced in email personalization to share their insights. Didn’t make the live webinar? How do you account for subscriber differences (e.g.,

Webinar Metrics 82

Webinar Metrics Work Management Personalization Marketing Management 82

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. But what exactly is thought leadership content marketing ?

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Optinmonster

AUGUST 30, 2021

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? Personalizing the user experience (UX) is a great way to engage your customers and drive more revenue. But, like most things in life, eCommerce personalization takes time and energy.

eCommerce 109

eCommerce Personalization Examples Webinar Metrics 109

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

SendX

JUNE 16, 2020

Everyone that visits your website, landing page, or company profile product is a lead, even if they don't become a user immediately. If it is a high-ticket sale, you might want to invest in a good webinar or conference. For example, have a long sequence for someone who signed up after downloading a free report. Payment Plan.

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

Salesforce Marketing Cloud

JANUARY 3, 2024

Early in my career, I worked for a company that encouraged its salespeople to push for an immediate close, and it was soul-sucking. What are some sales pitch examples based on different scenarios? Successful sales pitches: Use a unique, personalized opening. We’ve all had to put up with pushy salespeople.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Optinmonster

APRIL 21, 2021

Do you want to learn how to create a webinar landing page that converts, but you’re not sure where to start? Creating a dedicated landing page for your webinar can help you get more participants and build excitement with your target audience. Do You Really Need a Webinar Landing Page? How to Create a Webinar Landing Page.

Landing Pages 64

Landing Pages Webinar Metrics Examples Template 64

Rev

APRIL 12, 2023

It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. At a high level, here’s the scoop: With ABM, customers are treated like individual accounts even when they’re grouped as leads within the same company or vertical. What is account based marketing?

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Contently

APRIL 26, 2020

To accomplish that, we run a lot of webinars , which means talking in front of a few hundred people each time. After hosting and producing dozens of webinars over the years, I’ve definitely gotten more comfortable. All good webinars need unique subject matter and a strong narrative that captivates the audience.

Webinar Metrics 177

Webinar Metrics Tips Lock-In Class 177

Optinmonster

JANUARY 18, 2024

If you’ve segmented your email list , you can send different emails to different user groups. Use Price Anchors Price anchoring is a psychological tactic that you can use in a couple of different ways. Here’s an example from Apollo.io : Lusha goes a step further. Offer unengaged users a trial extension.

Conversion Rate 91

Conversion Rate Conversion Examples Marketing Analytics Tools 91

SendX

JUNE 25, 2021

Read on to learn strategies you can apply and examples you can get ideas from. Take this for example: You sent out an email campaign about a current discount for a certain service you offer. Different mishaps call for different responses. One idea is to give them a free webinar to get them informed thoroughly.

Examples 195

Examples Sample Transparency CAN-SPAM 195

Sharpspring

FEBRUARY 10, 2022

When it comes to differences in marketing for B2B vs B2C businesses, it all comes down to picking the right strategies. But there are major differences in how they speak to their two very different audiences. The people purchasing from these types of businesses are typically shopping for items for personal use.

Sales Management 84

Sales Management Marketing Automation Services Webinar Metrics B2B Marketing 84

Rev

MARCH 29, 2023

How are they different? The person has shown signs of interest (or need) in what you have to offer. The person has shown signs of interest (or need) in what you have to offer. There are some other differences, and they include: 1. This includes personalized emails, webinars, blogs or demo videos.

Lead Ranking 78

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 78

Martech

APRIL 22, 2024

Consider factors such as company size, industry segment, job titles, and pain points. Personalize your email content: Craft personalized and relevant email content that speaks directly to the needs and challenges of your target audience. What are some examples of compelling CTAs in emails that will increase lead generation?

Lead Generation 104

Lead Generation Lead Ranking Tactics Lead Scoring 104

The Point

NOVEMBER 22, 2017

Earlier this month I co-hosted a Webinar with Greg Kelly of Vidyard and Jason Oakley of Uberflip on “ Driving B2B Engagement with Personalized Content.” If you don’t know what’s relevant to your audience, no amount of personalization will help. Personalization doesn’t have to mean creating all new content. Click To Tweet.

Personalization 133

Personalization Lead Scoring Lead Ranking B2B 133

Hubspot

OCTOBER 31, 2017

If you're anything like most people, you can probably rattle off 100 different things you'd rather do than dig through your inbox. To overcome that, many brands are using email personalization as a strategy for creating more engaging email experiences -- ones that feel less like a robot, and more like a friend. The best part?

Personalization 101

Personalization Examples Hubspot Amazon 101

Launch Marketing

JANUARY 20, 2021

Webinars have become an increasingly popular type of virtual event with B2B marketers as 73% of marketing and sales leaders consider webinars to be an ideal way to generate high-quality leads. Along with generating leads, webinars are also a key part of B2B marketing content strategy. Creation and Planning.

Webinar Metrics 103

Webinar Metrics Demand Planning Promotion 103

Vidyard

MAY 21, 2021

Think of things like company overview videos, thought leadership content, or any kind of short “info bite”-style videos. Some examples might be links to other pieces of content, newsletter subscription forms, or links to learn more about your products. Free trial – Do you offer a subscription-based service?

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Outgrow

DECEMBER 3, 2021

Top 5 B2B Email Marketing Examples to Boost Your Engagement. In this blog, we discuss the best B2B email marketing examples that you can use today! So let’s learn more about email marketing before diving into the best B2B email marketing examples! Personalized Marketing. Some B2B Email Marketing Examples.

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

RDIGS

JUNE 13, 2023

Today content marketing has become an essential instrument for b2b companies to communicate with their audience and gain exposure in this extra-competitive environment. B2C Content Marketing The biggest difference between these two strategies is that the former targets individual consumers while the latter targets companies.

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Zoominfo

AUGUST 12, 2018

Our examples highlight ways companies achieved branding success through creative marketing initiatives. Genesys: CX Heroes Genesys, a cloud communications company, decided to present their product with a humanitarian image. The company is well-versed in the world of content marketing.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Hubspot

SEPTEMBER 30, 2020

And, although some marketers once believed that " webinars were dead ,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event. Because of their educational format, webinars can offer a number of great perks to brands. But webinars aren't always easy to plan and execute.

Webinar Metrics 101

Webinar Metrics Class Bandwidth Work Management 101

Binary Demand

MARCH 26, 2024

Today’s customers demand personalized experiences that cater to their individual needs. In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. [ps2id id=’introduction’ target=”/]The era of generic marketing campaigns is over.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Litmus

AUGUST 2, 2021

Accurate personalization. Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! A big thank you to everyone who chimed in during the webinar with a question! Personalization in some countries is not allowed. DMARC adoption because of BIMI.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Optinmonster

JANUARY 18, 2024

If you’ve segmented your email list , you can send different emails to different user groups. Use Price Anchors Price anchoring is a psychological tactic that you can use in a couple of different ways. Here’s an example from Apollo.io : Lusha goes a step further. Offer unengaged users a trial extension.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

The Point

OCTOBER 29, 2021

It’s the rare organization that can dedicate valuable sales time to monitoring and responding to each and every trial customer, so chat is an ideal tool for responding to specific actions (or lack thereof) and engaging the user in conversation that, for example, points to other, related features that he/she might also find useful.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Act-On

APRIL 10, 2024

All you know about the person sitting across from you is their name, maybe what they do for a living, and that your cousin Susan thinks you might get along. For example: Junior employee downloaded an introductory guide to your general area of expertise? We’ll use them as examples again.) Imagine going on a blind date.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Oktopost

FEBRUARY 28, 2022

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. 5 Employer Branding Examples for Inspiration. This will also lead to increased turnover, making it even more difficult to establish a cohesive company culture.

Work Management 136

Work Management Marketing Management Paid Search Agency Companies 136

Litmus

OCTOBER 15, 2021

In this webinar, Grace Murray (Account Manager at Litmus) and I talked about why emails land in spam, how Litmus Spam Testing works, and how you can avoid the junk folder with Litmus. Didn’t make the live webinar? Thank you to everyone who chimed in during the webinar with a question! And they won’t, if we can help it.

Webinar Metrics 83

Webinar Metrics CAN-SPAM Deliverability Domain 83

Martech

JANUARY 25, 2022

To address the problem of impersonal customer experiences, marketers need to place a renewed emphasis on personalization in their campaigns. The next time you go to plan a 60-minute thought leadership webinar or a small intimate roundtable, consider pairing it with an interest-based activity,” said Butler. MarTech registration is open!

Personalization 98

Personalization Top of Funnel Landing Pages Paid Search Agency 98

ClearVoice

MAY 19, 2020

Why webinars are trending. If you haven’t investigated the opportunity found in webinars, here’s your friendly nudge. Especially during a time where everything requires a virtual component, webinars are not only a way to connect with others in your industry but an avenue to draw in more business and demonstrate your expertise.

Webinar Metrics 111

Webinar Metrics Tools Branding Brand Identity 111

6sense

JANUARY 24, 2022

When it comes to personalized buying experiences, B2B buyers have the same high expectations as consumers. In fact, nearly 70% will consider ditching a vendor if they don’t receive personalized outreach. Personalized Headers. A good way to do this on your website is with a personalized header.

Top of Funnel 62

Top of Funnel Practices Personalization Verticals 62

PureB2B

JUNE 9, 2022

A successful, personalized advertising campaign requires data. In this post, we’ll look at the importance of developing and launching personalized campaigns using demographics to achieve your marketing goals. We’ll also talk about different ways to gather data and implement them in your campaigns. It’s that simple.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

PureB2B

MARCH 23, 2021

Webinars are not unheard of—they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly? How Do They Help?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

PureB2B

MARCH 23, 2021

Webinars are not unheard of – they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly? How Do They Help?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

Hubspot

MARCH 23, 2020

Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020. The webinar has a panel of experts, and you're able to download the recorded webinar later for future reference. to collaborate virtually , rather than trying to gather in-person. Virtual Conferencing Tools.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

NetLine

OCTOBER 2, 2023

When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale. Content personalization marketing caters to all touch points throughout the customer experience journey.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52