Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Martech

MAY 10, 2022

The company, a financial planning and analysis platform had just begun a rebranding effort that included a name change. “It Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase.

Buying Cycle 95

Buying Cycle Intent Ideal Customer Profiles Planning 95

Salesforce Marketing Cloud

FEBRUARY 14, 2022

A recent McKinsey survey found 51% of employees who left their jobs reported a lack of a sense of belonging at work. I recently conducted my first demo, and [my manager] sent a note celebrating the small win. More than 50% of best-in-class companies see increased profits through the use of SPIFs, Aberdeen Group research shows.

Work Management 98

Work Management Customer Surveys Training Forrester 98

NetLine

JUNE 21, 2022

This happens every day online; a user requests a piece of content only to be hounded by a company rep asking if we’d like to see a demo of their product. Research from FocusVision states that consumers consume up to 13 pieces of content before coming to a purchase decision. . “No, thanks, pal. Committing to Lead Nurture.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

SpotMe Blog

OCTOBER 7, 2023

You’re juggling hundreds of sessions, thousands of HCPs, and a mountain of spreadsheets, all while dealing with outdated, unsustainable, paper-based surveys that make HCP follow-up unmanageable. Every day, we help 10 out of the top 20 life science and pharmaceutical companies get the maximum value from their events through technology.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Sana Commerce

MARCH 4, 2022

Increasingly, companies are letting their customers decide. Brick-and-mortar companies began to sell online in the 1990s and then started migrating towards e-commerce platforms in the 2000s. The most sophisticated companies are now offering webinars, online learning tools and other useful web content. The rule of thirds.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Metadata

FEBRUARY 16, 2021

Ninety percent of sales and marketing professionals surveyed for a 2020 LinkedIn/Forrester report agree that when initiatives are aligned the customer experience is positively impacted. When the company is crushing it, sales and marketing must be aligned, right? When people are on the same team, cheering and celebrating.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Planning Lead Scoring 98

Madison Logic

NOVEMBER 30, 2023

Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider. You can’t do this at the very end of the customer journey—you need to catch their attention and increase awareness before they begin the research process with a unified brand-to-demand strategy.

Demand 52

Demand Brand Identity Branding Work Management 52

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Research from Demand Gen Report highlights that intent data is already a pipeline accelerator for many companies, especially those in high-growth mode. Only 23% contacted a sales representative.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Madison Logic

OCTOBER 11, 2022

Within this time, they are using content and research to inform their decision to meet with a provider, so marketers need to be sure that buyers have the content they need to move forward in the buyer’s journey. As a result, savvy marketers can engage this account with relevant marketing content and advertising.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

The ROI Guy

JANUARY 25, 2017

According to Forrester, the early bird still catches the worm, with a significant 74% of all deals going to the provider who helps "establish the buying vision", while only 26% goes to the vendor who "responds to a request" and wins the bake-off.

Comparison 40

Comparison Peer-to-peer Forrester Marketing Management 40

SpotMe Blog

JUNE 30, 2023

Competing events : Research to avoid overlap with other relevant events that could pull from your potential audience. Continually improve by gathering feedback from past attendees on what they valued most and want to see in future events through post-event surveys and by analyzing the event data you collect in your CRM / MAP during events.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Computer Market Research

MARCH 20, 2018

Source: Forrester Research. Most B2B companies expect on average that nearly three-quarters of their planned revenue, and even a higher percentage of profit, will come from existing customers. When asked why buyers selected the winning vendor over others, 59% said that sales team had more insights about our company and needs.

Sales Management 60

Sales Management POS Advertising Channels Work Management 60

Hubspot

AUGUST 28, 2014

But never forget that behind every ebook download form and every demo request, there are real human beings. Human beings with mood swings, families, insecurities, personal and company goals. Research shows that 35-50% of sales go to the vendor that responds first. Source: Forrester Research ). Probably not.

Sales Qualified Leads 28

Sales Qualified Leads Leads Lead Marketing Qualified Leads 28

Martech Advisor

DECEMBER 16, 2019

After three weeks of research, David Ogilvy proposed the iconic headline that simply read, “ At 60 miles an hour the loudest noise in the new Rolls-Royce comes from the electric clock. The buyer is evaluating various alternatives available while developing a strong inclination toward your company. Do What David Ogilvy Would.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

The ROI Guy

NOVEMBER 29, 2010

Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims. Having the right content and tools to help fuel buyer’s decision making process is essential. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Ambal's Amusings

APRIL 29, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Surveys, quizzes. "Buyers will find out about your company with or without you." Blog Marketing Interactions Twitter Ardath421.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Madison Logic

DECEMBER 14, 2023

Yet the marketing landscape is also full of noisy predictions that, if you act on only because they’re the “next big thing in marketing” and don’t do your research, will impact your bottom line and make your motions more reactive than proactive. Let’s stop that habit now. And finally, there’s the human element.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

The ROI Guy

SEPTEMBER 17, 2010

email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions. Prospect driven buying cycles mean that buyers research solutions on their own, and do their own due diligence, engaging sales much later in the sales cycle. For example, the typical B2B prospect receives an average of 20.3

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Optinmonster

JANUARY 15, 2024

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. 16% of companies get over 50% of new business from free trials. Communicating your pricing upfront is especially useful for SaaS companies that offer a freemium pricing model.

Conversion Rate 103

Conversion Rate Conversion Tips Marketing Analytics Tools 103

LeadsRX

JULY 19, 2021

Study after study, survey after survey all reveal an overwhelming frustration by enterprise marketers that the data from marketing analytics is just not reliable. Source: Gartner Marketing Data and Analytics Survey 2020, September 2020 (400 marketers surveyed). They’re swamped.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

SpotMe Blog

AUGUST 4, 2023

How Event Check-In Software Works Event check-in software allows you to create a custom registration form to capture attendee info like: Name Email Company Some event check-in software even has customizable registration pages based on conditional logic, so you can give your attendees a fully personalized experience. Skift Meetings research).

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Hubspot

FEBRUARY 6, 2013

A survey conducted by Dimensional Research found that customers prefer the in-store shopping experience over that of online shopping. Using good ol' paper and pencil, the company produced a basic flipbook lending itself perfectly to Vine's stop-motion nature. This 6-second clip from the rum company tells that story pretty well.

Creativity 28

Creativity Business Hubspot Paid Search Agency 28

Optinmonster

JANUARY 15, 2024

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. 16% of companies get over 50% of new business from free trials. Communicating your pricing upfront is especially useful for SaaS companies that offer a freemium pricing model.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Lead Liaison

MARCH 7, 2018

To watch “How Training Companies Can Scale Marketing” in its entirety, click here. Welcome message and company introductions have been removed. So the topics that we are presenting are the actual solution that each company uses to drive our own business and revenues to use in real life and it works. Presenters.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Strategic-IC

OCTOBER 12, 2021

Once SaaS companies reach the Rapid and Maturity stages, it’s time for the Marketing to get serious - and that’s where an Account-based strategy comes in. Why is an Account-based strategy the right fit for Rapid and Mature SaaS companies? ABM is the right fit for SaaS companies that: Sell high value/complex products or services.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

SpotMe Blog

JUNE 28, 2023

Webinars are engagement tools because they attract audiences to your company through the educational or informative value they offer. Conduct research on your audience’s interests and survey existing customers on pressing issues. #4 What is webinar marketing? Are Monday mornings always crazy?

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Zoominfo

OCTOBER 5, 2021

According to a Demand Gen Report Survey, 80% of companies that leverage intent data say it helped with ABM account prioritization and scoring. Track Topics Specific to Your Business Intent data allows you to monitor relevant topics and keywords that companies are searching for—while they’re searching for them. Get a Demo 2.

Intent Data 100

Intent Data Account Based Marketing ABM Intent 100

Golden Spiral

MARCH 7, 2019

contacts per company in June 2018, a sizeable increase from two years prior. That means that the number of stakeholders in the decision to partner with your company has increased from 5.4 Yes, the ultimate decision maker — the keeper of the purse strings — is still a company executive. The Researchers. two years ago to 6.8

B2B 89

B2B Cross-Selling Lead Ranking Lead Scoring 89

SpotMe Blog

MAY 17, 2023

And keeping HCP engagement high at the thousands of global events your pharmaceutical company runs every year is becoming ever more challenging. With 20+ years of experience working alongside 10 of the top 20 leading life science and pharma companies, we know what successful pharma event management looks like.

Planning 59

Planning Enterprise Management Work Management Marketing Management 59

Zoominfo

JUNE 24, 2018

The most successful companies recognize the impact of positive customer relationships. And, taking it one step further, US consumers say they’re willing to spend 17% more to do business with companies that deliver excellent service ( source ). Strategically review survey results and keep note of any trends.

Enterprise Management 133

Enterprise Management FAQ Work Management Zoominfo 133

The Lead Agency

FEBRUARY 28, 2023

Customers today are now more than happy to shop around, search, and compare new brands to find the company most suited to their needs before engaging with them. In fact, 50% of consumers are making less impulsive purchases with most doing more research before engaging with a brand and purchasing from them. times more traffic and 4.5

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Design 62

PathFactory

OCTOBER 12, 2021

Imagine if Netflix asked you to complete a survey while you were in the middle of watching something? On a panel on B2B buyer enablement , Matt Heinz, President and Founder of Heinz Marketing, discussed what happens when someone downloads a whitepaper and is then is contacted by a sales rep, asking if they’d like to book a demo.

Marketing Websites 59

Marketing Websites Top of Funnel B2B Forrester 59

Contently

FEBRUARY 1, 2019

What’s very clear is that today’s kids and teenagers—the target demo of the future—have a unique relationship to content. As these kids grow older, they’ll be less hesitant than previous generations to enjoy branded content, and your brand can lead the movement to sell to this demo ethically.

Ethics 167

Ethics Youtube Paid Search Agency Social Media 167

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). But practically speaking, is there such a thing as a digital experience platform?

Digital Experience Platform 101

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 101

Hubspot

OCTOBER 10, 2017

HubSpot Research found 72% of companies with less than 50 new opps per month didn’t achieve their revenue goals , compared to 15% with 51 to 100 new opps and just 4% for companies with 101 to 200 new opps. Nine in 10 companies use two or more lead enrichment tools to learn more about prospects. Sales follow up stats.

Statistics 101

Statistics Top of Funnel Peer-to-peer Stats 101

Sana Commerce

FEBRUARY 8, 2023

In fact, in a survey done by Accenture, 75% of B2B buyers said they would purchase from the same supplier again if they had excellent omnichannel capabilities. Compare that with a 33% average retention rate and it’s clear that clients know what they want and they’ll go to the companies that offer it. What’s holding B2B companies back?

B2B 52

B2B Work Management Marketing Management Multi-Channel 52