Marketing Insider Group

NOVEMBER 18, 2020

Ken Kaplan, Editor-in-Chief of The Forecast, focuses on topics of interest to IT influencers, company investors, tech decision-makers and people forging a career in IT. The Forecast creates and grows a measurable audience using organic search engine optimization, social distribution, newsletters, paid (native) media and free subscriptions.

Forecasting 329

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 329

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Optimize Your Company Page for Lead Generation.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. And 90% trust what other customers say about a company over what the company says about itself. Brand storytelling is a powerful marketing tool.

Case Studies 280

Case Studies Case Study Studies Top of Funnel 280

Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Why does this matter?

Media 94

Media Brand Identity Branding Storytelling 94

Mailmunch

JULY 9, 2021

Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. But how do you create an editorial newsletter that captures the recipient’s attention and holds it long enough until they click your CTA ? The worst part?

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Top Rank Marketing

NOVEMBER 1, 2023

An increasing number of major brands have begun harnessing the power of creators on LinkedIn, with influencer partnerships becoming more commonplace as brands have increasingly found success with such relationships on the professional social platform, and Fast Company recently took a look.

Paid Content 139

Paid Content Features B2B Marketing B2B 139

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 335

Top of Funnel Work Management Marketing Management Content Marketing 335

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” Tasso Argyros Tasso was the founder of enterprise CDP ActionIQ and has steered the company as CEO for almost ten years. LinkedIn: Ben B l oom (2.5K

Enterprise Management 95

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 95

Contently

OCTOBER 21, 2019

Content marketers look to the mainstream media companies for inspiration. When you add them all together, these skills will help you create content your customers actually want. If you’re looking for a model from media companies, consider how local news websites cover their beats. Be patient with your audience.

Paid Search Agency 150

Paid Search Agency Companies Media Planning 150

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Contently

MARCH 30, 2020

In the face of that uncertainty, companies are tightening their belts. When you create a high-quality piece of content, it delivers results not only on the first day it’s distributed via an email newsletter or social media, but also gradually over time as the results build on each other. There are a few reasons for this: 1.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

Trade Press Services

JANUARY 2, 2024

Six Essential Takeaways from our 2023 Blogs and Newsletters Based on the topics that have been addressed in our own blog and newsletter over the course of 2023, there are some key lessons learned that can be leveraged for success in 2024. Being a customer-centric business is a full-time commitment.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Anyword

MARCH 19, 2019

As part of our efforts to bring the publishing community together, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (Keywee friends and customers like Gear Patrol , Salon , and Complex ) and share their insights.

Storytelling 45

Storytelling Mobile Advertising Newsletter Click Rate 45

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. Before the Internet, social media, and mobile devices, Ken Fisher was operating his very self as a prolific media company.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Martech

MAY 30, 2023

Cathy Hackl Cathy is chief metaverse officer and co-founder of Journey and was dubbed “ Godmother of the Metaverse ” by Fast Company. She is also CEO of Sixth Wall, a tech and entertainment company co-founded with actor/producer Mila Kunis and producer Lisa Sterbakov. Business email address Subscribe Processing.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 117

Trade Press Services

DECEMBER 26, 2023

In fact, 70 percent of B2B buyers state that company reputation is the most influential factor when making a purchase decision. By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem. Be specific about benefits.

Case Studies 52

Case Studies Case Study Practices Best Practices 52

Contently

FEBRUARY 16, 2018

Notice how storytelling is such a big part of what we do when we’re dating. It’s good for more than just marketing and publishing!). As things progress, you can tell stories about the people in your life (like your customers or employees). Building that trust is a key part of the company’s B2B branding.

Top of Funnel 167

Top of Funnel Storytelling Marketing Funnels Small Business Marketing 167

ClearVoice

JULY 27, 2023

Brand taglines and slogans… on the radio, on billboards, on TV at the end of commercials, in newsletters and social media… the slogan is what you stand for, and the tagline is the stamp at the end. It also tells your potential customers why they should choose you. So never miss a chance to connect with customers.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

nDash

APRIL 27, 2021

One of the primary reasons your company needs a content strategy is to reduce content marketing challenges. Content strategies allow businesses to evaluate their customer’s needs, identify how they relate to the business’s needs, and develop processes for meeting them both. However, that isn’t the case.

Paid Search Agency 52

Paid Search Agency Lead Ranking Companies Marketing & Strategy 52

Liveintent

MARCH 5, 2020

Publishers are going through an identity crisis. In just the past few years, they’ve been told to think like digital advertisers, marketing agencies, software startups, fashion brands, entertainment companies, gyms ( yup ), and, of course, Amazon. ” Why? Reason: Find new ways to tell stories. prison system.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

Animalz blog

JUNE 28, 2023

Sacra , a private markets research company, performs this magic daily. The quest: A Bloomberg for private markets In 2020, the rise of Carta’s private stock exchange and the growth of platforms like Nasdaq PM, EquityZen, Forge, and AngelList, allowed investors to trade in shares of private companies.

Research 68

Research Startups Comparison Storytelling 68

SmartBrief - Marketing

OCTOBER 2, 2023

DE&I has been top of mind for most companies in 2023, and as marketers we know it’s no longer an option to stay silent when it comes to the lack of diversity in our content, in our campaigns, and in our ad images. Customers look for authenticity and evaluate brands across all touch points of the buying cycle.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 52

Contently

MARCH 13, 2020

I’ve ping-ponged between troubling coronavirus headlines and my typical work as head of marketing for a tech company. My conversations with customers and marketing friends ultimately turn to how the pandemic is changing their focus at work. Share on social the smart steps your company is taking.

Planning 218

Planning Paid Search Agency Thought Leadership Lead Ranking 218

Huptech Web

DECEMBER 14, 2023

It enables companies to comprehend thе consеquеncеs or advantages of decisions. Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Contently

JULY 2, 2018

” Finance brands tend to publish higher quality and more sophisticated content than other industries. I’ve seen plenty of marketers baffled when readers don’t convert to customers. People won’t sign up for your newsletter unless you prompt them to do so. Disclosure: Marriott is a Contently client.

Brand Identity 167

Brand Identity Branding Content Advertising Agencies 167

Kabbage

NOVEMBER 9, 2016

What do they talk about: B2B content that helps companies build successful sales and marketing teams. Why should I read it: TOPO is a research advisory firm that offers the latest marketing and sales insights to B2B companies that they’ve collected by helping various brands scale in a rapidly evolving landscape. Social Media Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Marketing Insider Group

AUGUST 30, 2019

And it resulted in one of the highest ROI-producing programs my last company ever saw. In May 2011, SAP’s CEO Bill McDermott walked on stage at the company’s annual customer conference. That day, he made our customers the heroes of the stories he told , as my friend Ann Handley loves to say. Build the business case.

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

Sprout Social

JULY 19, 2023

Why social video conversion rate matters Social media conversion rates help demonstrate the return of investment (ROI) of social media by connecting your team’s efforts to larger business initiatives like purchases, product launches, partnerships and customer acquisition. Use the power of storytelling to convert consumers into customers.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Kabbage

NOVEMBER 9, 2016

What do they talk about: B2B content that helps companies build successful sales and marketing teams. Why should I read it: TOPO is a research advisory firm that offers the latest marketing and sales insights to B2B companies that they’ve collected by helping various brands scale in a rapidly evolving landscape. Social Media Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Martech Advisor

JANUARY 20, 2020

CMOs are constantly looking for new ways to get insights into their customers, or put data to work in more efficient, innovative ways. With every passing year, customer expectations continue to rise as does the pressure on CMOs and marketing leadership to deliver more memorable customer experiences across every touchpoint.

Storytelling 76

Storytelling Barriers Act-On Touchpoints 76

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. In addition to getting some incredible reactions from our customers over the years, our 2019 holiday video has won a prestigious Telly award in the Business-to-Business Video Campaign category. So, what made it such a big success?

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Sharpspring

OCTOBER 31, 2021

Not just as a way to attract customers or prospects to us, but also as a way to nurture them, to convert them, to think about building relationships post-sale, as well. I think about how we should be writing to drive revenue and to engage with our prospects and with our customers. Ann Handley on the power of storytelling.

Top of Funnel 62

Top of Funnel Advertising Agencies Paid Search Agency Webinar Metrics 62

Valasys

JULY 15, 2020

It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Know Your Customers. Customer-centricity lies at the core of every marketing endeavor.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

SmartBug Media

MARCH 8, 2022

Runs her own marketing training company, MarketingProfs. Her newsletter is like hearing from a friend, and she will personally respond to emails. I found Michaela years ago after she published a viral blog on LinkedIn about her experience of being fired and what she was determined to do to not slow down her career aspirations.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Content Standard

MARCH 11, 2015

Today, it doesn’t take a managing editor of a media company to understand the power of audience. If creativity and marketing are inextricably linked together, the overall experience a business builds ultimately drives customer loyalty. Storytelling. How Are Businesses Operationalizing Transformation?

Storytelling 40

Storytelling Process Personalization Marketing & Strategy 40