ClearVoice

DECEMBER 29, 2020

One of those is the endless pursuit brands have with being considered a great storyteller. After all, every company has its own founding story, operating principles, and guiding values, and they want to ensure that it’s communicated effectively to each client or customer. 6 storytelling myths in marketing.

Storytelling 122

Storytelling Planning Paid Search Agency Advertising Agencies 122

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. We’ve curated a list of our favorite marketing blogs and newsletters – resources you can go back to again and again for up-to-date information to implement in your business right away and get results.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Trade Press Services Newsletter

APRIL 4, 2024

Benefits of Being a Podcast Guest As a podcast guest, thought leaders and companies can establish their credibility, expand marketing reach, and connect on a meaningful level with target audiences. To captivate and engage the audience, focus on storytelling. Podcasts offer a Swiss army knife of benefits,” says Dr. Tell a story.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing.

Storytelling 166

Storytelling Business Fulfillment Case Studies 166

Contently

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. We surveyed the best financial email newsletters, drawing inspiration from many of them.

Newsletter 119

Newsletter Service Best Practices Budget Programs 119

Mailmunch

JULY 9, 2021

Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. But how do you create an editorial newsletter that captures the recipient’s attention and holds it long enough until they click your CTA ? The worst part?

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Contently

SEPTEMBER 21, 2021

You want guidance from advisors at a successful bank or the thought leaders at a B2B tech company in your field. If you want to take advantage of this trend, Jordan wrote a must-read about how to do just that in his LinkedIn newsletter this week. Social impact storytelling drives purchase consideration.

Brand Identity 218

Brand Identity Branding Content Storytelling 218

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? We all get too many emails from brands, in part because it’s one of the toughest things for companies to manage. Let’s dive in.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Marketing Insider Group

NOVEMBER 18, 2020

Ken Kaplan, Editor-in-Chief of The Forecast, focuses on topics of interest to IT influencers, company investors, tech decision-makers and people forging a career in IT. The Forecast creates and grows a measurable audience using organic search engine optimization, social distribution, newsletters, paid (native) media and free subscriptions.

Forecasting 323

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 323

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. He explains it’s not really about the content – or even about storytelling – but rather about conveying value via the appropriate media. For example, food companies exist to feed people. With social media, the focus is on engaging consumers.

Content Marketing 212

Content Marketing Work Management Paid Search Agency Marketing Management 212

Convince & Convert

NOVEMBER 6, 2015

The company also hosted a special event and art installation with artist Annica Lydenberg, who painted the inspiring responses on nearly 250 scales, which were then displayed as part of an art installation in Grand Central’s Vanderbilt Hall. Leverage Visual Storytelling to Bring Your Campaign to Life.

Paid Search Agency 137

Paid Search Agency Companies Microsite Storytelling 137

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. And 90% trust what other customers say about a company over what the company says about itself. Brand storytelling is a powerful marketing tool. Newsletters: Prove to your regular newsletter audience that you value your customers.

Case Studies 275

Case Studies Case Study Studies Top of Funnel 275

Content Standard

APRIL 27, 2018

There’s a reason Coca-Cola has plastered its name onto almost every advertising surface and consumer product imaginable, and it’s the same reason you can’t seem to shake companies chasing you with emails, sponsored social media posts, and other digital content: Persistence pays off.

Storytelling 77

Storytelling Brand Identity Branding Ethics 77

Lenny's Newsletter

SEPTEMBER 24, 2023

Lenny may be an investor in the companies discussed. Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth. Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Expertise: Brands possess insider knowledge and deep category experience that most media companies can’t match.

Media 94

Media Brand Identity Branding Storytelling 94

Convince & Convert

MAY 9, 2024

Just one episode can offer your brand valuable content to repurpose for things including blog posts, newsletters, social media videos, sales enablement, lead nurturing campaigns…the list goes on and on. Some companies are able to run all pieces in-house, others outsource them completely. Our way is not going to fit everyone.

Brand Identity 138

Brand Identity Branding Advertising Agencies Allocation 138

Top Rank Marketing

NOVEMBER 1, 2023

An increasing number of major brands have begun harnessing the power of creators on LinkedIn, with influencer partnerships becoming more commonplace as brands have increasingly found success with such relationships on the professional social platform, and Fast Company recently took a look.

Paid Content 128

Paid Content Features B2B Marketing B2B 128

Content Standard

FEBRUARY 21, 2019

And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy. A better digital storytelling strategy would be for brands to strike a balance between high-production quality Story posts and simpler, in-the-moment experiences that help users feel connected to your brand.

Social Media 97

Social Media Storytelling Media Marketing & Strategy 97

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Optimize Your Company Page for Lead Generation. You don’t use your website simply to list a few facts about your company and contact details.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Content Standard

FEBRUARY 24, 2015

This is the fourth article in a series by Tricia Travaline, VP of Marketing at Skyword, on the art and science of brand storytelling. In this piece, Tricia cites four amazing examples of digital storytelling that push the boundaries of creativity and bring an editorial strategy to life. And, as it turns out, they’re doing a lot.

Storytelling 40

Storytelling Paid Search Agency Companies Brand Identity 40

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. Before the Internet, social media, and mobile devices, Ken Fisher was operating his very self as a prolific media company.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Content Standard

FEBRUARY 12, 2018

With content existing in so many forms nowadays, these brand marketers are leaning toward event sponsorship that eschews interrupt advertising in favor of brand storytelling opportunities. This movement toward storytelling isn’t purely driven by the increased availability of branded content and owned content channels.

Storytelling 65

Storytelling Brand Identity Branding Paid Search Agency 65

Anyword

MARCH 19, 2019

As part of our efforts to bring the publishing community together, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (Keywee friends and customers like Gear Patrol , Salon , and Complex ) and share their insights. They consume more pages per visit.

Storytelling 40

Storytelling Mobile Advertising Newsletter Click Rate 40

Contently

OCTOBER 21, 2019

Content marketers look to the mainstream media companies for inspiration. The company found that uplifting animal videos (Dodo) and informative, emotional political videos (NowThis) connected with viewers scrolling through their social feeds. If someone is paying your company money, you should know their experience inside and out.

Paid Search Agency 150

Paid Search Agency Companies Media Planning 150

Contently

MARCH 30, 2020

In the face of that uncertainty, companies are tightening their belts. When you create a high-quality piece of content, it delivers results not only on the first day it’s distributed via an email newsletter or social media, but also gradually over time as the results build on each other.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

SmartBrief - Marketing

FEBRUARY 8, 2024

This integration enables brands to build cohesive storytelling experiences that flow smoothly across various channels. Advertisers and tech companies use eco-friendly methods like energy-efficient LED lighting and sustainable materials. If you liked this article, sign up for SmartBrief’s free email newsletter on out-of-home marketing.

Marketing AI 81

Marketing AI Allocation Mobile Advertising Paid Search Agency 81

ClearVoice

JULY 27, 2023

Brand taglines and slogans… on the radio, on billboards, on TV at the end of commercials, in newsletters and social media… the slogan is what you stand for, and the tagline is the stamp at the end. A lot of people think a company mission statement or manifesto is the same as a slogan. Why was it created? Make a promise.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Contently

FEBRUARY 16, 2018

Notice how storytelling is such a big part of what we do when we’re dating. Building that trust is a key part of the company’s B2B branding. Amex tells stories in various places, most notably on OPEN Forum, a content hub and newsletter that attracts millions of small business owners each month. They obsess over it.

Top of Funnel 167

Top of Funnel Storytelling Marketing Funnels Small Business Marketing 167

Martech

MAY 30, 2023

Cathy Hackl Cathy is chief metaverse officer and co-founder of Journey and was dubbed “ Godmother of the Metaverse ” by Fast Company. She is also CEO of Sixth Wall, a tech and entertainment company co-founded with actor/producer Mila Kunis and producer Lisa Sterbakov.

Paid Search Agency 122

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 122

The Lead Agency

MARCH 16, 2021

This means that, for every dollar spent on email campaigns, companies would be making $44. With segmented audiences and value-driven content, companies can directly target individuals with information and resources they will actually be interested in – sent right to their inbox. B2B newsletters.

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

Convince & Convert

MARCH 24, 2016

In a time where companies vie to stand out amid a seemingly never-ending stream of content, two brands are making waves for their unique disappearing acts. The company has also pledged to plant one billion wildflowers to offer bees a “a nutritious and much-needed feast.” Get our Definitive email newsletter.

Paid Search Agency 91

Paid Search Agency Companies Buzz Social Media 91

Contently

DECEMBER 3, 2019

However, when most companies gate content, they build as much trust as a creepy stalker from a ’90s B movie. Now, they kind of hate the company, making this an incredibly masochistic exercise for everyone involved. But this is a worst-case scenario that happens a lot when companies incentivize quantity over quality.

Top of Funnel 175

Top of Funnel Content Webinar Metrics Landing Pages 175

Content Standard

DECEMBER 19, 2023

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. For example, history has consistently shown us that companies that maintain or even increase their marketing efforts during recessions outperform those that retreat.

Terms and Conditions 80

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 80

Martech

AUGUST 15, 2023

Tasso Argyros Tasso was the founder of enterprise CDP ActionIQ and has steered the company as CEO for almost ten years. He also advocates for the impact of powerful storytelling on business bottom lines. K followers) X/Twitter: @zwe n the (1K followers) Newsletter: The Storyteller’s Edge Get MarTech! In your inbox.

Enterprise Management 93

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 93

nDash

APRIL 27, 2021

One of the primary reasons your company needs a content strategy is to reduce content marketing challenges. Let’s dive into ten reasons companies need a written content strategy and four tips for developing this information. 10 Reasons Companies Need a Written Content Strategy. However, that isn’t the case.

Paid Search Agency 52

Paid Search Agency Lead Ranking Companies Marketing & Strategy 52