Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day.

Campaigns 84

Campaigns Ad Building Planning Paid Search Agency 84

SmartBug Media

APRIL 6, 2023

A buyer persona is a semi-fictional representation of a business's ideal customer. The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. Going to a trade show?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

ClearVoice

NOVEMBER 25, 2022

Analyzing customer purchase history. That’s why B2B marketers should shift their focus to content pieces that accelerate the self-guided buyer’s journey, especially for products and services requiring much research. Hubspot reports that short-form videos have the highest ROI of all social media content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 96

Paid Content Research Product Youtube 96

nDash

APRIL 7, 2022

We live in a digital age where consumers want answers to their questions and data to back up the claims companies make. Data compiled from the Digital Marketing Institute indicates that 82% of customers trust opinions on social media when making purchasing decisions. Hashtag reports. Top Five Social Media Analytics Tools.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Sprout Social

APRIL 6, 2023

You can use it to plan every stage of the content production and distribution process. With multiple challenges, stakeholders and tasks, content production can be demanding. Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events.

Content 81

Content Work Management Ad Frequency Marketing Management 81

Hubspot

MAY 10, 2019

This also includes updates from the companies and businesses I care about. Businesses, like HubSpot , are able to market on Twitter to engage users and followers, increase brand awareness, boost conversions, and more (we’ll discuss the “more” shortly). allows you to provide quick customer service and support. Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Hubspot

JUNE 11, 2019

If you have your Inbound Marketing hat on, you should know that Twitter is not just a place to grow customers through word-of-mouth marketing -- it's also a place to meet your customers where they are. How can you promote your product or service in a way that encourages people to purchase? Audit your account.

Twitter 78

Twitter Business Word of Mouth Ideal Customer Profiles 78

Martech Advisor

MARCH 22, 2020

Any channel that ‘attracts’ unknown customers such that they enquire about your products and services, rather than you going after them individually (which can only happen if you have prior information on the prospect), is an inbound marketing method. Social media posts, hashtags and groups.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

SmartBug Media

JUNE 10, 2019

Tools like HubSpot make publishing on social media a breeze, but effective social media marketing requires more than posting things through HubSpot. I love the analogy from HubSpot about how your social media efforts should be like a cocktail party. Follow the 60/30/10 Rule. content curation). Designate One Person.

Social Media 71

Social Media Social Marketing Media Tips 71

Lake One

AUGUST 2, 2022

A 2022 HubSpot survey found that short form video content has the highest return on investment compared to any other marketing strategy. Their approach has to be specific with tradeshows, industry advertising, or while cultivating customer relationships. You create a great product that everyone should have.

Video Marketing 52

Video Marketing Content Youtube Buyer Personas 52

Oktopost

AUGUST 10, 2023

Here are some great tactics you can use: Social Listening Social listening refers to monitoring conversations about your brand, products, competitors, and keywords, analyzing what is being said by who, and then acting on that information. You should ask yourself: What are your customers interested in?

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. Internet Marketing to Attract New Customers.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

MARCH 11, 2019

As I scroll through my Instagram feed every day (cough, cough.multiple times a day), I consistently notice new posts and stories by The Frye Company. Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products.

Social Media 69

Social Media Social Marketing Work Management Media 69

Hubspot

MAY 29, 2017

For example, here's a post from a one-day Instagram takeover when we hosted Wistia on HubSpot's Instagram and Instagram Stories: Other types of Instagram takeovers can include: Employee takeovers. Customer or community member takeovers. Product or offer promotions. Promoting a product, event, or offer. Event takeovers.

Eye-Tracking 99

Eye-Tracking Communities Social Media Promotion 99

Hubspot

JANUARY 5, 2021

It also found that 84% of people were convinced to buy a product or service based on the brand’s video. See what HubSpot marketing experts are saying, below. Brandon Sanders , a digital marketer for HubSpot Academy, highlights that what's considered short-form can also depend on the platform. Consumers generally love UGC.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Hubspot

FEBRUARY 1, 2021

If you are establishing an event, changing the price on certain dates is a nice route because customers can be prepared and are compelled to act before the price increases. Instead of hearing from the HubSpot team why we thought our event was great, these posts let you hear why it's a can't-miss opportunity from actual attendees.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

SnapApp

NOVEMBER 10, 2016

HubSpot: Holiday Stock Photos. If you’ve been on HubSpot ’s email list for a few years, you might be nodding your head in agreement right now. Every year toward the Christmas holiday, HubSpot shares a time-saving treat with their audience. All of these posts were published before Halloween. If not, you’re in for a treat.

Campaigns 82

Campaigns Planning Paid Search Agency Marketo 82

seo.co

JANUARY 10, 2022

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Hubspot

NOVEMBER 8, 2019

On social media, you can personify your brand and speak directly to your customers. To build social proof, you might start a hashtag for users to submit testimonials. For example, P90X is an at-home training program that uses the hashtag #p90xresults to gather customer results. Showcase happy customers.

Social Media 52

Social Media Campaigns Media Viral Marketing 52

seo.co

FEBRUARY 16, 2021

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Brandpoint

MAY 7, 2019

The number one answer given when asked about the largest challenges of marketing financial products and services was keeping up with new marketing techniques. Blogs like HubSpot , MarketingProfs and Content Marketing Institute post about all aspects of content marketing, from SEO to content creation to AI. Conduct Regular Self-Audits.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

Hubspot

MARCH 21, 2019

On LinkedIn, you can post either promoted or organic content linking back to your site or product -- while you can certainly use LinkedIn ads to target your audience and ensure higher visibility, you can also post content on your page itself for brand awareness, or to spread information on a new product or service. Elon University.

Linkedin 78

Linkedin Paid Search Agency Examples Ads 78

Hubspot

JANUARY 21, 2019

Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities.

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 101

Hubspot

FEBRUARY 3, 2020

While televised commercials require a consumer to remember and look up your brand later, online ads often allow audiences to click on them directly when they're interested in your product or offer. This automatically adds a greater chance of ROI and decreases friction between the brand and the customer. Dive deeper into a narrative.

Paid Content 97

Paid Content Paid Search Agency Ads Television marketing 97

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Top B2B Marketing Influencers – Companies.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hubspot

MARCH 25, 2020

Did you know that 97% of people learn more about a local company online than any other medium? Local marketing is a marketing strategy that targets consumers and customers within a certain radius of the physical location(s) of a business. You may be able to attract new local customers by implementing these for your company.

Paid Content 75

Paid Content Work Management Paid Search Agency Mobile Advertising 75

Hubspot

AUGUST 12, 2020

Whether your sales process relies on inbound leads or targeted outreach, whether you’re a big company or small, whether your sale is complex or simple; inbound sales is relevant. Essentially, with inbound you are attracting interested customers by providing incomparable value. Lead with a helpful, customized prospecting message.

Sales Management 96

Sales Management Top of Funnel Buy Advertising Agencies 96

Hubspot

MAY 1, 2017

I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. Creepy -- or great marketing? 1) Target. It was a game changer.

Personalization 100

Personalization Branding Brand Identity Planning 100

Valasys

AUGUST 1, 2019

The latest changes in the LinkedIn algorithm have impacted the “best time” for the posts to be published on the platform, frequency of the posts, as well as the best practices for optimizing the Content Marketing Score (which now needs to assimilate video marketing capabilities).

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Hubspot

JANUARY 7, 2013

This article topic came directly from questions we get when talking to companies about using our software and adopting a more inbound approach to marketing. executives, evangelists, product managers) and then create and publish content based on that research. How often do they publish content? How easy is it to find them?

CMO 28

CMO Hubspot Work Management Marketing Management 28

TrustRadius Marketing

APRIL 13, 2022

At the bare minimum, you need an active social media presence with someone monitoring and answering messages or hashtag mentions. It depends on which social media platforms you actually need to reach potential customers. You can use an online tool for social media management , marketing , and publishing.

Paid Content 52

Paid Content Social Media Pricing Price 52

Hubspot

FEBRUARY 12, 2020

Well, these companies have figured out some creative ways to leverage the warm and fuzzies (or unadulterated rage and crushing loneliness. In 2018, Panera tweeted that customers who got engaged in one of their restaurants on Valentine's Day could win free wedding catering from the chain. Also customize your chat emoji, color and more!

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Hubspot

JUNE 6, 2017

Here’s an even tougher question: How much of that content do you genuinely trust -- especially when it comes to an investment in a product or a service? One of the easiest way to expose your brand to potential customers is to get it into the hands of the influencers it listens to. It’s tough to put a number on that, isn’t it?

Blogger 101

Blogger Skype Advertising Agencies Lead Ranking 101

Hubspot

JUNE 21, 2016

1) Publishing Without Permission. Make rights management a priority to be sure that you are only publishing approved content. While user-generated content is voluntarily created and can be voluntarily submitted, you should avoid misunderstandings and breaches of trust by clearly obtaining customer consent. 2) One-Time UGC Use.

User-Generated Content 49

User-Generated Content Generation Terms and Conditions Content 49

Hubspot

SEPTEMBER 2, 2019

Businesses are using the Carousel feature on Instagram to serve their current customers and generate new leads. Your Carousel ad will then be published on Instagram, in either a Story or on your main feed. Product launch. Instagram is a perfect way to tease your followers with your next product launch. Before and after.

Tips 76

Tips Cable Paid Search Agency Amazon 76