Buzz Marketing for Technology

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The Perfect Storm in Customer Service

Buzz Marketing for Technology

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. Last time I checked those are some pretty good outcomes especially since the cost of acquiring new customers is 5 to 20 times more expensive than retaining existing customers.

Service 100
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IBM Social Computing Guidelines

Buzz Marketing for Technology

These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. In 1997, IBM recommended that its employees get out onto the Internet—at a time when many companies were seeking to restrict their employees Internet access.

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People don’t buy “run of the mill” anything anymore!

Buzz Marketing for Technology

A distinguishing characteristic of a Thought Leader is “the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.” Elise Bauer once wrote in an article on thought leadership.

Buy 100
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The Tipping Point and your Contact Center

Buzz Marketing for Technology

Back in the year 2000, Malcolm Gladwell published his landmark book called The Tipping Point. Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Support! Tags: Customer Support Social Media. Let me explain ….

Contacts 100
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. Startups like Payvment , and Alvenda will help companies large and small to open up shop in Facebook.

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Sincere Marketing – a podcast with Romi Mahajan

Buzz Marketing for Technology

Earlier in his career, Mahajan started two boutique consulting companies specializing in technology and finance joint ventures between U.S. and Asian companies. His articles on technology have been published in Siliconeer, Silicon India, TechNet Magazine and in a number of proceedings and journals worldwide.

ROMI 100
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Grow Your Wiki

Buzz Marketing for Technology

Publishing 2.0. The first post is published, so have a read and let me know your thoughts! I’ll blog here to let you know when each new guest post is published. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 change management. citizen journalism.

Wiki 100