Social CRM is coming and has potential to completely change the insights and influence you can have on the success of your company, products and brands. Oh, and your personal success as well (assuming it’s tied to the success of your company, products and/or brand). successful SCRM scenario includes a few of the following: Peer to peer and person to company interaction. The best article I’ve read so far on this topic ( “Using social software to reinvent the customer relationship&# ), provides a lot more detail on what the future might look like. Here’s one thought ). MORE >>

We help many companies with marketing and social media strategy. Your company’s messages get discovered more easily. More and more, the topic of YouTube is coming up and people are asking why they should invest in a YouTube channel.  . They express many concerns: What’s the ROI? Isn’t it for consumers and not B2B? We see the value of video, but why YouTube specifically? Most people agree that video is becoming important to B2B. For example: Video can engage your audience better than other media. Studies show decision-makers want to watch, not read. Your videos get shared more. MORE >>

We recently came across an HBR  article that says traditional marketing and advertising leads with the ”what”, followed by the “how” and if you’re lucky will take you to the “why”   Science now shows that you” get better responses leading with the “why” So, why should companies and their executives buy into social media marketing? Ulitimately because consumers want to know why they should they trust you before they’ll buy what you’re selling. Social media delivers the answers in the most scalable, efficient way. MORE >>

However, read on and I’ll help you understand three actionable opportunities you are missing: Combating misinformation about your company and products. The savviest companies are learning to also talk—or at least listen—to users of competitive products. The examples above highlight how social media opens the doors to additional applications for CI—some with a very immediate impact—that can give your company a competitive edge in today’s rapidly changing markets. Will monitoring social media to gain competitive advantage be useful for your company? That’s good. MORE >>

Who should be executing social media in our company? An audit will help you optimize your efforts and get more from your social media strategy and implementation because it will be implemented with your company objectives in mind. What is a social media audit and why should you implement - on at least an annual basis? social media audit is an examination of multiple factors of a social media marketing strategy implementation. The goal of the audit is to look inside and out to see if you can make adjustments and improvements in the effort to optimize your results. Interactive MORE >>