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Advertising in local markets: A playbook for success

Martech

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Local newspapers, radio stations, digital platforms and community events each offer advantages. Economic conditions are crucial. Here’s a playbook to help your company succeed when marketing on a local scale.

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Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde

Marketing Insider Group

And as I have discussed before , the best organizations also give back – my tenure at SAP included community service and participating in world-class instances of Corporate Social Responsibility (CSR). Along the way I was fortunate to work with some tremendous partners with shared common values.

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Stop doing short-term digital campaigns

Biznology

But there is one simple thing you can do right away to get more relevant content in front of your target audience: Stop doing short-term digital marketing campaigns. If this is your situation, the culprit is short-term campaigns. And you do all the right things to get it attention—paid media, social, search, etc. Like this post?

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What You Need to Know About Social Media Marketing

Navigate the Channel

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. Why Social Media Marketing Matters 1. Why Social Media Marketing Matters 1. Unparalleled Reach Social media platforms have billions of users worldwide.

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Social Spotlight: Visa and how to pivot with empathy during a crisis

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

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10 Common Social Media Statements Verified or Debunked

ClearVoice

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.

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How HubSpot found the right sports sponsorship partner

Martech

That resonates so much with Angel City because our values are about setting higher expectations on and off the pitch and investing in our community, our product, our players and the sport so that we can truly drive true equity for women.” Building a new model team Those values were what drove the founding of the Los Angeles-based team.

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