article thumbnail

Disruptive Ideas for a Disruptive Year: Winning in 2023 with Innovation & A/B Testing

Convert

Here’s a short discussion between Rishi Rawat and Lorenzo Carreri that sets the tone for what’s to come: This is also where the idea of A/B testing is a game-changer. Cause: From Ton Wesseling’s LinkedIn Post A/B testing cuts down the uncertainty inherent in big pivots. A/B testing is your safety net!

article thumbnail

40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Automatic, Real-Time Monitoring When I was testing tools for this article, I found two types of heatmap tools.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Most Popular Multivariate Testing Tools in 2021

Convert

So you’re currently running A/B tests and looking to scale out your testing program. You have good traffic, you’re seeing great results and now you want to run far more tests and get that data asap. But how can you start testing faster? That’s where multivariate testing comes in. What Is Multivariate Testing?

article thumbnail

Data-Driven Marketing: How to Effectively Use Data in Your B2B Marketing Strategy

B2B Digital Marketer

So they had different types of students, um, whether I know community college students or Ivy league students, and then from there start to figure out what are the different demographics? We could actually run the test, do it in a way that’s not intrusive to customers. Ruben Ugarte (30:37): We can test our way to it.

article thumbnail

SPA A/B Testing: A Starter Guide to Single Page Applications & The 10 Best SPA A/B Testing Tools to Use

Convert

Single page applications: What are they, how do they work, and, more importantly, how do we run A/B tests on them? In this guide, we’re going to break this down, as well as look at 10 of the best A/B testing platforms you can use. This way you can decide exactly which tool is the best fit for you and your testing needs.

article thumbnail

Complete Guide to B2B Marketing

Directive Agency

Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages. I say “business” because great content makes an impact on every department in the organization from support related content to community content to sales assets to more typical marketing content. Type 6: Community Content.