Unbounce

JUNE 15, 2023

Alexa, add organic baby carrots to my grocery list and play Walk This Way by Run-D.M.C.! This could spell trouble for those of us who rely on how search currently works to rank our content and drive organic traffic to our site. How do we—as marketers—get that organic juice back? And sooner than we think.) What a concept!)

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. That is a great thing. highlight to tweet).

Storytelling 165

Storytelling Business Fulfillment Case Studies 165

Convince & Convert

NOVEMBER 9, 2015

I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here are five things companies do that can impede storytelling success. The Complexity Conundrum. The Complexity Conundrum.

Storytelling 163

Storytelling Paid Search Agency Companies Forrester 163

Contently

JUNE 29, 2021

The series spanned everything from this fascinating story about a Dell Technologies employee making face shields at home to this fantastic feature on how a new wave of telehealth access was helping address the needs of the LGBTQ community. “The telehealth story is one of my favorites,” Westbrook said.

Storytelling 107

Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 107

Marketing Insider Group

APRIL 15, 2024

In an environment where 71% of B2B marketers say content marketing has become more important to their organization in the last year, the role of B2B creators becomes crucial. They’re not just creating content; they’re crafting experiences, sharing knowledge, and building communities that businesses want to be a part of.

Enterprise Management 236

Enterprise Management B2B B2B Thought Leadership SMB 236

Marketing Insider Group

MARCH 21, 2023

In Kevin Allocca’s TED talk, he sheds light on how you can make that dream come true: be a trendsetter, have a community, and be unpredictable. As former Chief Talent Officer at Netflix, she shares her own expertise on how to build trust with employees , curate productive teams, and initiate positive change within your own organization.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Building a community takes time and effort. It’s easier than you think.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Biznology

OCTOBER 13, 2021

These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community. We’re pleased to feature Consultants Collective member consultant and communications expert, Rod Thorn.

Ideal Customer Profiles 197

Ideal Customer Profiles Consulting Profiling Storytelling 197

Marketing Insider Group

DECEMBER 8, 2021

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. It was easier back then because the networks were much smaller back then, and organic reach on social media was 100%. Enabling employees to be brand storytellers. People trust people.

Enterprise Management 315

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 315

EveryoneSocial

MARCH 10, 2020

Communication in the workplace is central to everything in your organization. And communicating is how everyone efficiently works together, starts building relationships, shares ideas and knowledge, improves transparency, helps manage teams, and more. . Types of Communication in the Workplace.

Communities 91

Communities Ad Building Work Management Statistics 91

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.” What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Salesforce Marketing Cloud

APRIL 22, 2024

You can show off that you know how to organize data , create prompts with Prompt Builder and connect flows to automate your processes. Jessica believes that organizations favor hiring those who enjoy learning new things and demonstrate a different viewpoint. Giving back to my community is one of the core values on my portfolio site.”

Ad Building 111

Ad Building Ideal Customer Profiles Acquisitions Creativity 111

Martech Advisor

AUGUST 28, 2019

In this article, we unpack why storytelling matters so much in technology marketing, and look at some examples of storytelling done right, shares, Ann Sung Ruckstuhl, Senior Vice President and Chief Marketing Officer of Unisys. short—through storytelling. ” Storytelling matters even more to technology marketers.

Storytelling 75

Storytelling Business Television marketing Buying Cycle 75

Convince & Convert

DECEMBER 9, 2015

Not only is Megan Finnerty the Engagement and Features Editor at Gannett Newspaper, The Arizona Republic, she is also a storytelling consultant and the founder of The Arizona Storytelling Project, for which she won the National Headliner Award for Journalistic Innovation. Why storytelling is a lot like cooking. The Moth Podcast.

Storytelling 89

Storytelling Communities Consulting Resources 89

Marketing Insider Group

DECEMBER 29, 2020

When organizations design their digital future for efficiency, rather than human connection, a debt accrues, and this debt can manifest in biased results, lack of inclusivity, and feelings of social isolation.”. You can build powerful connections and profound loyalty by: Viewing your organization as a “human entity”. Personalization.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Eric Mower + Associates

APRIL 9, 2019

The way we see it, community and regional banks are uniquely positioned to benefit from social influencer campaigns. These locally focused institutions that often do so much to give back to their communities have a personal story to tell. But what does it mean? Sometimes the partnership will be based on a barter system.

Paid Content 69

Paid Content Communities Positioning Campaigns 69

Marketing Insider Group

MARCH 11, 2024

Did you know that video results are 50 times more likely to be organically ranked in Google than text-based results? Underestimating the Power of Storytelling Videos that tell a compelling story are more likely to engage and be remembered by your audience. Instead, focus on storytelling to connect with your viewers on a deeper level.

Fulfillment 237

Fulfillment Video Marketing Content CTR 237

Content Standard

MARCH 12, 2024

Consumer trust in businesses, while still higher than trust in government, non-governmental organizations (NGOs), and media, has decreased in the past five years. In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences.

Media 95

Media Brand Identity Branding Storytelling 95

Thinkers360

APRIL 18, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. However, I have always loved storytelling and found myself drawn to the customer-facing side of the business. From there, I began my pursuit of Marketing.

B2B Thought Leadership 64

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 64

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Marketing Insider Group

JANUARY 24, 2023

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. It was easier back then because the networks were much smaller back then, and organic reach on social media was 100%. Enabling Employees to be Brand Storytellers People trust people.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Content Standard

NOVEMBER 11, 2016

For the most part, this is a good instinct—consistent processes typically provide results you can expect, they offer easy ways to review and optimize steps along the way, and they keep people organized. Fast forward a few years to today, though, and many content marketers are talking about the need for quality storytelling.

Marketing Budget 92

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 92

Adobe Experience Cloud Blog

APRIL 25, 2017

This year, in partnership with College Track , we invited students from underserved communities to come participate in the conference, network and attend sessions. The Art of Storytelling. Winning minds starts with winning hearts, and that is done with engagement and storytelling. Win the Heart and Mind of Your Customer.

Storytelling 103

Storytelling Planning Marketo Brand Identity 103

Content Standard

FEBRUARY 20, 2024

.” According to Webster’s, our cultural obsession with discerning the ‘real’ from the ‘fake’ is surging—when it comes to everything from media and politics to individuals, organizations, and products. Verifiable, credible information is the bedrock of trust, regardless of its storyteller.

Storytelling 88

Storytelling Transparency Trust Marketing Opinions 88

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Longer-form video formats on Instagram Reels, as well as TikTok, enable deeper storytelling, Lawrence added. And for consumers with money to spend, there are new ways to shop through social commerce.

Gartner 138

Gartner Advertising Agencies Paid Search Agency Ad Exchange 138

Salesforce Marketing Cloud

NOVEMBER 29, 2021

He previously served as the youth director for Earth Guardians — an intergenerational organization that trains diverse youth to be effective leaders in the environmental, climate, and social justice movements across the globe. Martinez focuses on shifting the perspective from that which is overwhelming to empowering communities.

Storytelling 98

Storytelling Communities Organic Leads Lead Scoring 98

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. How do we develop our storytelling? How do we create more TV products?

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

Salesforce Marketing Cloud

NOVEMBER 17, 2021

And with careful and timely planning, strategic messaging, and thoughtful storytelling, it’s a great opportunity for your organization to help build community and demonstrate leadership. Is the charity the philanthropic arm to your organization or a partner? Are you ready? GET THE NEW HOLIDAY RETAIL PLANNING GUIDE.

Planning 98

Planning Advertising Agencies SMS Thought Leadership 98

KoMarketing Associates

APRIL 7, 2015

It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. Not only will this help get all accounts up-to-date and organized, but it will also act as a timesaver. As I mentioned previously, Facebook organic reach is down across business accounts.

Social Media 120

Social Media Organization Tips Media 120

Bluetext

MARCH 19, 2024

Experiment with creative storytelling formats, catchy music, and engaging visual effects to resonate with the platform’s youthful audience. Engage with Reddit Communities Immerse yourself in relevant Reddit communities (subreddits) to foster meaningful discussions and connections.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Marketing Insider Group

AUGUST 11, 2023

Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships. Instagram: Visual Storytelling and Brand Identity Uncover Instagram’s visual-centric approach and harness the power of compelling imagery to showcase your brand’s story and values.

Social Networks 181

Social Networks Business Work Management Social Media 181

Salesforce Marketing Cloud

APRIL 25, 2023

Bourhan Yassin CEO of Rainforest Connection “At our organization, this could mean being able to juggle dozens of concurrent projects. Managing projects end to end, and having the tools to stay organized and on top of all of the things that are going on and stakeholders involved is invaluable.”

Ad Building 98

Ad Building Work Management Storytelling Analysis 98

Terminus

NOVEMBER 15, 2021

We speak with Zoltan Lorantffy , Global Marketing Director at Tidal Migrations , about why a brand selling convenience, empowerment, & community will always go further than product. Storytelling has been around forever. Looking at the digital age we find ourselves in now, we see just how alive and well storytelling is with brands.

Storytelling 26

Storytelling Ad Building Brand Identity Branding 26

Zoominfo

MARCH 26, 2018

In other words, customer-centric organizations assess their customers’ needs and interests and shape their products and campaigns to best satisfy them. Leverage social media and review sites to interact with customer advocates and aim to build a “community” rather than a traditional buyer-seller relationship. Need some inspiration?

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Marketing Insider Group

JANUARY 4, 2023

When allocating marketing budget to digital and offline channels, many marketing organizations are throwing in the towel with offline marketing. Let’s face it; digital marketing solves the Offline marketing complexities that many smaller marketing organizations are not set up to solve. Simple, but not easy.

Marketing Mix 194

Marketing Mix Planning Allocation Tips 194

Salesforce Marketing Cloud

AUGUST 29, 2023

If you talk about equality in your messaging, practice what you preach and make sure your storytelling reflects your diverse customer base. This personalized act of kindness showed her team’s deep understanding of her audience while fostering a sense of community and loyalty among her fans. Keep that in mind as you build your story.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Martech

JUNE 26, 2023

Marketing today is driven by online reputation, social media community management, SEO, and digital media. He created storytelling moments at an internal Sales Kickoff event that many employees posted about on their personal LinkedIn profiles. Salim’s methodologies target not only public events but internal events too.

Event Marketing 104

Event Marketing Paid Search Agency Marketing Management Storytelling 104