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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

Event organizers base KPIs on the goals they’re aiming to achieve. Interaction and networking – Increase in exchanged private and public messages, 1:1 video calls, group chats, and other interactions during the event. Event Networking Strategy. Event Networking Strategy. Event Content Engagement Strategy.

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Why now is the time to pay attention to micro-communities

Martech

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after.

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Learn, Connect, and Have Fun at Trailblazer Community Conferences

Salesforce Marketing Cloud

What is a Trailblazer Community Conference? Spotlight: Dreamin’ In Color Spotlight: North Africa Dreamin’ Find a Community Conference near you While each year thousands of Trailblazers attend core Salesforce events like Dreamforce and TrailblazerDX , there’s another kind of Salesforce event you should know about.

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How experiential marketers can build community in 3 cultures

SmartBrief - Marketing

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Doing more with less seems to be a common challenge agencies and brands currently face.

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How technology is enabling community marketing

Martech

Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. Online networks are actually valuable. It’s just maturing.

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How to Deploy Community as a Growth Strategy

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. Online communities exploded in recent years with millions of active members, and it’s no mystery why. Instead of going it alone, a community of like-minded individuals becomes a sounding board for ideas and questions. 4 Ways to Trigger Community-Led Growth.

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Meet the New Unbounce Community—A Space to Connect, Learn, and Grow Smarter

Unbounce

That’s right, even in marketing. Whether you’re new to a marketing role, still getting your foot through the door, or a master of the game—the forever-changing nature of the marketing world can get downright exhausting and, at worst, lonely. Community is like the peanut butter to your Nutella toast.