SmartBrief - Marketing

JULY 31, 2023

In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers. According to CMXHub , 66% of retail professionals say that their online community has positively impacted customer retention and 55% say that they have seen increased sales.

Communities 52

Communities Brand Identity Branding Work Management 52

Marketing Insider Group

APRIL 6, 2021

You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. Listen to Customer Feedback.

Top of Funnel 318

Top of Funnel Work Management Marketing Management Content Marketing 318

Valasys

SEPTEMBER 23, 2021

What are the 6 benefits of the online research community? We have listed 6 benefits of an online research community platform that can help your business: 1. Your customers can communicate with you and one other through an online research community. Understand brand loyalty. Understand brand loyalty.

Communities 52

Communities Research Enterprise Management Business 52

Valasys

SEPTEMBER 21, 2021

What are the 6 benefits of the online research community? We have listed 6 benefits of an online research community platform that can help your business: 1. Your customers can communicate with you and one other through an online research community. Understand brand loyalty. Understand brand loyalty.

Communities 52

Communities Research Enterprise Management Business 52

Martech

JANUARY 9, 2024

Research data before the event Digital events are a great way to engage existing customers and build a sense of community in your industry. Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.)

Optimization 101

Optimization Ideal Customer Profiles Customer Surveys Communities 101

Sprout Social

MAY 15, 2024

Focus on these top-down initiatives: Craft a compelling business case that showcases the potential impact of social media on key metrics like brand awareness, lead generation and customer loyalty. Tailor communication and messaging to resonate with each stakeholder’s unique priorities, goals and pain points.

Social Media 114

Social Media Marketing Attribution Automation Personalization 114

Sprout Social

FEBRUARY 15, 2024

Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty.

Webinar Metrics 99

Webinar Metrics Tips Marketing AI Social Media 99

Sprout Social

JUNE 7, 2023

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. By giving them something they want, you make customers feel like they are important and their opinions matter.

Work Management 107

Work Management Marketing AI Brand Identity Branding 107

Content Standard

JANUARY 3, 2019

Not long ago, geography and familial ties were the two main factors that created most communities. Communities as Content. The main benefit of a brand-hosted community is the participatory experience your audience enjoys. Communities are true co-creation incubators. Deeper brand loyalty.

Communities 75

Communities Peer-to-peer Brand Identity Branding 75

Heinz Marketing

MAY 24, 2023

Their happiness, loyalty, and support can make or break a company, especially when things get tough. By investing in customer-centric strategies, such as personalized experiences, exceptional customer service, and proactive communication, businesses can build stronger relationships and boost customer loyalty. But you know what?

Word of Mouth 105

Word of Mouth Loyalty Differentiation Paid Search Agency 105

Sprout Social

FEBRUARY 12, 2024

Builds brand authority Influencers help your brand achieve a more credible, believable and trusted opinion than it can by itself. This boosts a brand’s visibility and strengthens brand connection, leading to improved loyalty. Productivity app Notion uses Easlo to build a community for the brand to this end.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 100

Animalz blog

DECEMBER 14, 2023

In-House Expertise and Opinion: To Cultivate Brand Authority Teams that build innovative products often brim with expertise and creativity. Alongside guides and explainer posts, Amplitude regularly publishes pieces that voice contrarian opinions, adding thought-provoking perspectives to the digital analytics space. Take a stand.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Sprout Social

MARCH 19, 2024

For example, you can anticipate customer needs and gauge opinions through social media listening to monitor chatter around your brand or competition. This empowers you to proactively tailor your offerings and marketing communication. At the same time, text analytics can monitor public concerns on social media.

Marketing AI 105

Marketing AI Work Management Marketing Management Customer Satisfaction 105

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. In my opinion, social media’s top pro is the ability to connect organically with your audience and customer base.”. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future.

Social Media 138

Social Media Media Privacy Transparency 138

Outgrow

APRIL 29, 2024

User-generated Content : Content created by customers, such as photos, videos, and testimonials, can be social proof of product satisfaction and brand loyalty. According to a study by Referral Rock 4 , 70% of people trust “consumer opinions posted online,” even if done anonymously.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Champion Communications

JULY 24, 2023

Simultaneously, Barbie’s online presence underwent a remarkable transformation, with social media platforms serving as hubs for innovative storytelling and community building. B2B businesses can leverage LinkedIn to connect with their target audience, share compelling earned and owned content, and build a community around their brand.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Optinmonster

APRIL 29, 2022

One of the best compliments you can give is to show that your business values your customers’ opinions. This shows that you take their opinion seriously. Start a Loyalty Program. A great way to encourage repeat business and referrals is to offer a loyalty program. Participate in Community Service. Generosity.

Lead Generation 98

Lead Generation Lead Ranking Generation Lead Scoring 98

Spiralytics

NOVEMBER 14, 2023

They have unprecedented access to information, online content, and social networks, allowing them to form opinions and make choices independently. Marketers must recognize that, although they’re not currently primary consumers, Gen Alpha is laying the groundwork for future brand preferences and loyalties.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Webbiquity

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. To retain your customers, you need to show you value their opinions. Find patterns in their sentiments and detect the root causes of negative emotions.

Customer Satisfaction 152

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 152

Buffer

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. We’ll cover the benefits of a Facebook Group for your company and share examples of businesses that have benefited from investing in this kind of community.

Small Business Marketing 98

Small Business Marketing Facebook Examples Business 98

Zoominfo

OCTOBER 25, 2019

Of course, while all companies are legally required to pay taxes in some way or another, companies with an established CSR program pay especially close attention to how the money they pay in taxes is being used to benefit their surrounding communities. Boost customer loyalty. Don’t let economic responsibility scare you.

Ethics 174

Ethics Lead Ranking Resource Management Paid Search Agency 174

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

Work Management 112

Work Management B2B Marketing Marketing Management Paid Search Agency 112

Bluetext

MAY 28, 2024

Unlike their mega counterparts, micro-influencers tend to focus on niche topics, creating highly engaged communities around their interests. They often have a close-knit community of followers who trust their opinions. Micro-influencers tend to interact more with their followers, fostering a sense of community and loyalty.

Campaigns 26

Campaigns Public Relations Advertising Agencies Paid Search Agency 26

SocialPilot

JANUARY 21, 2024

If you are looking for engagement and conversation, try inviting people like ‘We Want To Hear From You’, or ‘Join Our Community’. You can utilize a similar technique and spark an opinionated conversation thread for more interaction. It’s visual, available on multiple platforms, and allows for a sense of community.

Social Media 117

Social Media Examples Media Urgency Marketing 117

Zoominfo

OCTOBER 25, 2019

Of course, while all companies are legally required to pay taxes in some way or another, companies with an established CSR program pay especially close attention to how the money they pay in taxes is being used to benefit their surrounding communities. Boost customer loyalty. Don’t let economic responsibility scare you.

Ethics 130

Ethics Lead Ranking Resource Management Paid Search Agency 130

Sprout Social

OCTOBER 11, 2022

Offering support to audiences when they need it most builds loyalty. Speaking on issues like racial justice, LGBTQ+ rights or public health may receive pushback with many different opinions and commentary. Social and world events impact your presence and community. Enter social media moderation. Consumers are becoming savvier.

Social Media 109

Social Media Media SWOT Guidelines 109

Sprout Social

APRIL 1, 2021

Using social to take part in joyous moments that are important to your own target audience creates a sense of connection amongst your brand, community and current events. It’s a simple way to use the power of social to build confidence and loyalty amongst your audience. Their engagement is simple but powerful. And the real magic?

Correlation 122

Correlation Curation Communities Opinions 122

Marketing Insider Group

AUGUST 3, 2015

Community Matters. Building a community around your brand is crucial to the success of your business. They look to their social networks for product reviews, opinions, and feedback from trusted sources – their peers and social networks. Co-creation Is The Future. Giving Back Counts.

Paid Search Agency 100

Paid Search Agency Ads Peer-to-peer Social Networks 100

Oktopost

MARCH 22, 2022

Strengthens Loyalty: By leveraging social media to drive more business, you can create customer loyalty and better understand your customers. Build Communities Through Advocacy Marketing: Advocacy marketing implies that the content created by your organization needs to be gripping and original.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Brandpoint

JUNE 1, 2022

Getting involved in the community and helping make strides in local and national issues are great ways of showing that your company is involved in the greater community and cares about society. Think about how to build communities around your brand in a way that works for you: 1. Use influencers.

Ideal Customer Profiles 77

Ideal Customer Profiles Brand Identity Branding Planning 77

Valasys

NOVEMBER 8, 2023

When you build strong relationships with your customers, you’re not only fostering brand loyalty but also gaining social credibility, which can make it easier to earn the trust of even more clients. This not only helps in improving your products or services but also shows your clients that their opinions are valued and taken seriously.

Peer-to-peer 40

Peer-to-peer Marketing & Strategy B2B Business 40

SocialPilot

FEBRUARY 11, 2024

Search for influencers who actively engage with their audience through comments and direct messages, fostering community. Identify influencers with experience in hosting impactful events or webinars, enhancing community engagement. Storytime success: How are influencers’ tales weaving magic for [brand name]’s loyalty?

Sales Management 85

Sales Management ROI Planning Work Management 85

Martech

FEBRUARY 5, 2024

Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. factor Always tell people why you’re asking for their opinion. Why am I asking? You send surveys to inactive or churned customers. That’s a given.

Ideal Customer Profiles 117

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 117

SmartBug Media

DECEMBER 4, 2023

The Power of Customer Reviews Customer reviews are feedback or opinions shoppers share about a product or service. For example, a customer including a photo or video with their review could receive a bigger discount or more loyalty points. Different types of customer reviews have different purposes.

Customer Satisfaction 59

Customer Satisfaction Word of Mouth eCommerce Display 59

Televerde

FEBRUARY 22, 2022

Brand equity is the consumer’s overall opinion of your brand regardless of its perceived value. Building brand equity comes down to three key elements: awareness, loyalty, and association. Brand Loyalty: Although difficult to measure, brand loyalty is a vital part of overall brand equity. Brand Equity.

Word of Mouth 59

Word of Mouth Forecasting Loyalty Paid Search Agency 59

Scoop.it

SEPTEMBER 28, 2022

Engage your community with curated community content. To make sure that her audience visits the website, tries the online tutorials, and engages with the community, she sends weekly newsletters. And they hear about interesting conversations in the community forum. Members of the community get updates.

Curation 85

Curation Campaigns Lead Scoring Lead Ranking 85

Martech

MAY 10, 2023

They want to give you feedback, share their opinion, feel heard and know you really care about them. Having conversations with customers helps build loyalty, increase retention and can even lead to upselling them on additional products or services. Talking to your customers will also help you identify what’s important to them.

Marketing Budget 96

Marketing Budget Work Management Paid Search Agency Marketing Management 96