Zoominfo

DECEMBER 18, 2019

The proliferation of social media has made it easier than ever to check the pulse of your customers and create a community centered around your brand. But just what should a brand-centered community look like, and why does that matter? Brands have morphed into feelings—feelings of trust, recognition, loyalty, and familiarity.

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. What’s in it for you?

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Outgrow

APRIL 29, 2024

Social media: Shares, likes, and comments indicate social approval and encourage others to engage. User-generated Content : Content created by customers, such as photos, videos, and testimonials, can be social proof of product satisfaction and brand loyalty. Share positive comments, reviews, and mentions from social media platforms.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Navigate the Channel

JANUARY 8, 2024

The continuing significance of micro-moments for digital marketing lies in their potential to shape consumer decisions and foster brand loyalty. A well-told story can make customers feel connected to a brand, fostering loyalty and trust. It’s about nurturing customer loyalty and advocacy.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Oktopost

AUGUST 10, 2022

In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe. Marketing comes down to people, math, and a whole lot of processes.

B2B Thought Leadership 90

B2B Thought Leadership Transparency Thought Leadership Marketo 90

Navigate the Channel

SEPTEMBER 15, 2023

AI-driven marketing automation tools can handle repetitive tasks such as sending out email campaigns, posting on social media, and even responding to customer inquiries. Live streaming also encourages audience participation through comments and interactions during the broadcast, fostering a sense of community around the brand.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Blue Flame Thinking

JUNE 25, 2020

Members of our team shared their thoughts during a company roundtable about how brands should be using their social media accounts to respond to and comment on current events. Yeah, this is the month where all the major brands turn their icons into rainbows, saying, “Hey, we’re an ally and we support this community. Josh Stauffer.

Social Media 97

Social Media Work Management Brand Identity Branding 97

Brandpoint

APRIL 3, 2024

Consumers are gravitating toward companies that prioritize CSR, driving the demand for transparency and social impact reporting. Understanding the nuances of the digital landscape and leveraging strategic social media tactics are key for enhancing brand visibility, fostering community engagement and staying relevant in the digital age.

PR 48

PR Trends Public Relations Ethics 48

Martech

APRIL 28, 2023

High-quality and relevant content that delivers value results in customer trust and loyalty. They also write short-form content for social media, headlines and other ad copy. This increases expenses and complicates communication. Generative AI is also making social media analysis more efficient.

Marketing AI 123

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 123

Marketing Insider Group

JANUARY 16, 2023

Memorable customer service builds loyalty among your consumers and makes you stand out from competition. Create unique customer experiences by sending invites to your loyalty program, suggesting complimentary products or downloads, and asking for feedback. Focus on Social Media. Communicate With Authenticity.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Oktopost

MAY 18, 2021

As the world evolves around us, and consumer behaviors and thoughts change, it’s becoming more and more important for brands to be transparent and empathetic to be able to provide what they need to their consumers. . The Role of Social Media in Your Brand’s Reputation. The impact of Covid-19 is not lost on any of us.

Work Management 118

Work Management Brand Identity Branding Correlation 118

Salesforce Marketing Cloud

MAY 10, 2022

Just as businesses before built websites, a mobile strategy, and a social media presence, companies now need to get on board with Web3. Take this time to really understand your brand’s connection to your community and figure out what makes the most sense for your business. Want brand loyalty? Swisher asked. “Is Is it NFTs?

eCommerce 98

eCommerce Transparency Loyalty Communities 98

Convince & Convert

JUNE 13, 2014

As a public-relations and new media all-star , Peter Shankman is interested in how brands foster those good experiences and try to avoid the bad ones. ” His expectations were admittedly low, but by blowing him out of the water with fast, helpful service, Google maintained a customer and gained his undying loyalty.

Social Media 140

Social Media Media Plans Service Planning 140

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms. How do I get started?

Social Media 105

Social Media Social Marketing Media Planning 105

Adobe Experience Cloud Blog

APRIL 24, 2019

Though agencies loudly tout the importance of transparency , ongoing federal probes show that clients—and the public—still struggle to trust advertising agencies. The report sent shockwaves through the advertising community, and our continued conversation is a testament to the pervasiveness of the transparency issue.

Lead Scoring 134

Lead Scoring Lead Ranking Advertising Agencies Ad Building 134

Valasys

FEBRUARY 13, 2024

Join us as we unveil the secrets of this powerful weapon, unlocking the full potential of AI-driven user engagement and transforming your battlefield into a thriving community. Automate social media engagement: Schedule and personalize social media posts based on audience demographics and interests. The ultimate goal?

Marketing AI 40

Marketing AI Customer Satisfaction Loyalty Demographics 40

ClickZ

JULY 21, 2023

Source ) In her new role, Roath will lead the company’s core marketing functions, including creative, guest marketing strategy, retail brand experience, social media, paid media strategy, and marketing strategy and operations. Source ) The application period for Open Call is open until August 18, 2023.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

Martech

OCTOBER 7, 2021

” What’s more, advocacy, trust and loyalty are being better understood as long-term consumer metrics. Supporting the Quaker Oats “Good Starts Here” campaign, Good-Loop helped feed hunger-insecure families at scale, while fueling a 44% uplift in the perception of Quaker Oats as a brand focused on community good.

Ethics 86

Ethics Advertising Agencies Advertisements Advertising 86

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Walker Sands

MARCH 25, 2020

In the midst of the COVID-19 pandemic, the social media landscape is evolving faster than it took to read this sentence. What we are facing — not just as social media professionals, but also as parents, friends and colleagues — is unprecedented. This Crisis Is Not a Sales Opportunity. Keep Up to Date, Shift Accordingly.

Social Media 52

Social Media Work Management Marketing Management Tips 52

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. If your brand’s community is more active on one network versus another, that can help narrow down which influencers your brand should partner with to capture share of voice.

ROI 106

ROI Top of Funnel Work Management Advertising Agencies 106

Marketing Insider Group

OCTOBER 14, 2019

Most participants (74%) cited transparency and ethical business practices as key considerations. Forrester’s research showed that companies redirecting agency spend toward technology and paid media frequently had negative results. Use your marketing communication tools to empower your fans to spread the word about your brand.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

Sprout Social

MARCH 9, 2023

An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. What is the function of corporate communication? The functions of corporate communication vary according to the different audiences being targeted and the goals you need to achieve.

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Animalz blog

DECEMBER 14, 2023

Your Journey: To Attract Customers and Loyalty “ Build in Public ” is an approach to creating a business or product while sharing the development process online. The aim of embracing transparency is to forge trust, attract investors, and nurture a community around your product. Substack is a publishing platform founded in 2017.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. If you haven’t yet considered expanding your existing social media strategy, you may be missing out on valuable channels for advertising.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

Sprout Social

NOVEMBER 18, 2020

These expectations rose to a crescendo this past June, as many brands expressed their support for the Black Lives Matter movement and made public commitments to their BIPOC employees and community. That lack of communication is a problem for us as marketers—and all of us need to make it our problem. ESSENCE [link].

Activities 116

Activities Brand Identity Branding Social Media 116

Lead Forensics

NOVEMBER 21, 2023

Companies may face increased pressure to demonstrate sustainability in their operations and offerings, as well as to disclose their environmental impact transparently. Stakeholder Engagement Transparent Communication: Regularly and transparently communicating with stakeholders about the company’s sustainability efforts is key.

Paid Search Agency 52

Paid Search Agency Companies B2B Work Management 52

Tomorrow People

OCTOBER 27, 2020

Brand Loyalty (repeat visits). When you look more deeply into delivering customer satisfaction, trust and transparency emerge as watchwords. Zoom-in On Immersive Media. With video and social media platforms like TikTok having gained more attention – brainstorm ideas that can help you take advantage. Revenue Growth.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Navigate the Channel

NOVEMBER 21, 2023

This level of customization makes customers feel valued and understood, leading to increased engagement and brand loyalty. By aligning your business with sustainability and ethics, you not only meet these demands but also build trust and loyalty among your audience. Highlight their benefits to consumers.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Sprout Social

OCTOBER 19, 2023

Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year. Analyzing social media data Social media data is a treasure trove of brand and customer insights that AI tools effortlessly dig into to surface critical information.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

Peer-to-peer 124

Peer-to-peer Work Management Marketing Management Budget Programs 124

Sprout Social

JULY 30, 2020

While nearly everything came to a halt in early 2020, social media never slowed down. Social media has been critical when it comes to grocery stores keeping customers informed of store hours, mask guidelines, and what precautions they are taking to keep their employees and customers as safe as possible.

Paid Search Agency 122

Paid Search Agency Advertising Agencies Lead Scoring Lead Ranking 122

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. But so is transparency.

Enterprise Management 66

Enterprise Management Brand Identity Branding Work Management 66

Convince & Convert

APRIL 9, 2013

A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. And of those customers who had attempted to contact a brand through social media for support, 57% said they expect the same response time at night and on weekends as they do during normal business hours.

Business 145

Business Peer-to-peer Transparency Lead Ranking 145

Sprout Social

APRIL 15, 2020

In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Chipotle Mexican Grill, for example, has focused on community-building efforts through Zoom and their #ChipotleTogether campaign. Balance sensitivity and relevance while tackling “business as usual”.

Marketing & Strategy 142

Marketing & Strategy Paid Search Agency Peer-to-peer Communities 142

Martech Advisor

SEPTEMBER 11, 2019

Millennials and Gen Z are alike when it comes to using the tools, recent technology, and popular social media channels. But they differ on how they use social media, their purchase power, brand perception and interaction, and how they shop online. How a Social Media Strategy and Online Shopping Experience Can Help You Win.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

Salesforce Marketing Cloud

JANUARY 29, 2024

A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124