Convince & Convert

NOVEMBER 30, 2023

As we’ve written about before, there are a ton of roadblocks to digital transformation. It’s not enough to simply have a brilliant strategy. Without the right level of engagement and buy-in from those who will be most affected by the change, even the most meticulously crafted strategies can falter. But there is a better way.

Digital Transformation 127

Digital Transformation Lock-In Allocation Work Management 127

Martech

JANUARY 25, 2024

And when you come up with your three words, don’t keep them locked away on your phone or in a document on your desktop. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. If you find yourself in the front seat of the struggle bus, do what I do. Class is not in session!

Marketing AI 136

Marketing AI Email Marketing Planning Work Management 136

Webbiquity

MAY 18, 2021

” So, Twitter is solidly locked as the second-best social network for B2B marketing, right? LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. Is that still the case? On the Other Hand.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Navigate the Channel

MARCH 6, 2023

The core of a good employee relations program is to keep employees informed and provide them with channels of communication to upper levels of management and vice-versa. The way you and your company relate to the public is crucial to its success. Understanding there is no uniform general “public” is also not an option. Of course not.

Public Relations 65

Public Relations Lock-In Work Management PR 65

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Hubspot

APRIL 15, 2024

It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible. Excellent prospectors reply to every communication they receive, and this is part of how they build that relationship and trust I mentioned above.

Allocation 78

Allocation Work Management Trigger Marketing Marketing Management 78

Sprout Social

APRIL 9, 2024

Far too often, social teams feel locked into continuing to produce content that just isn’t working and because it’s already been approved, they feel compelled to keep making it. In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. To me this was a red flag.

CMO 92

CMO Top of Funnel Thought Leadership Marketing Funnels 92

Contently

DECEMBER 10, 2020

It’s the only way to stay in lock-step with customers to make sure we continue to build the products and provide the services they require. 2020 is a year unlike any other. As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. That was gone. We went from in-person events to virtual ones.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Valasys

AUGUST 30, 2023

Professionals can access these paid spaces to concentrate, grow, and enjoy a sense of community without the demand of a full-time website. Free communal spaces such as cafes and libraries pose the greatest competition, so creating a strategic marketing plan is key to generating leads. Coworking spaces truly define the “new normal.”

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Long Tail Marketing 52

Salesforce Marketing Cloud

FEBRUARY 25, 2022

Private means that all information is locked down at the outset, and then opened up only to the people who need it. Now, read on for a quick rundown of the five key security concepts you need to know inside out. Security is key—literally and figuratively! There are five key security-related concepts you need to learn: 1. Sharing rules.

Lock-In 98

Lock-In Ideal Customer Profiles Class Peer-to-peer 98

Content Standard

JANUARY 3, 2023

Michael Schaefer first coined the concept of Content Shock in January 2014. In a blog post, he predicted that well before 2020, the sheer quantity of content being produced by businesses would vastly outpace people’s ability to consume it.  Sound familiar?  Sound familiar? It’s all about personalization.

Merchandising 107

Merchandising Lock-In Content Barriers 107

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From content creation to community management, the responsibilities of social teams have expanded significantly. And as a result, so has the role of social media managers.

Social Media 90

Social Media Media Content Storytelling 90

Customer Experience Matrix

APRIL 1, 2020

As marketers finish their initial emergency adjustments to coronavirus lockdowns, they are starting to think about longer-term plans. While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Drew Neisser

MARCH 18, 2022

For a locked room labeled “Marketing Spend,” the CFO holds the keys. In this episode, we’re airing three Q&As with three CFOs who laid out their formulas for a great CMO/CFO alliance during a recent CMO Huddles Super Huddle (a bi-annual mega-huddle exclusively for our community of B2B CMOs). What You’ll Learn in This Episode.

CMO 52

CMO Lock-In Communities Trust Marketing 52

Lake One

APRIL 18, 2023

Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. What happens to people, relationships, and our sense of connection? HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. That’s okay.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Litmus

FEBRUARY 16, 2022

We invited email design experts Matt Helbig (Community Manager at Really Good Emails ), Sam Beddoes (Senior Email & Motion Designer at Action Rocket ), and Litmus’ Jaina Mistry (Senior Email Marketing Manager) and Lily Worth (Senior Email Designer) to weigh in on their predictions for 2022 email design trends. Lily : I agree.

Design 88

Design Webinar Metrics Trends Lock-In 88

Martech

MAY 2, 2023

Whether you’re applying lead-to-revenue, account-based marketing (ABM), product-, partner-, community-led growth strategies or a combination thereof, a practical yet overlooked step is getting the company talent and resources more involved. Today, revenue and customer generation must be a team sport. The pace of change is relentless.

Paid Search Agency 106

Paid Search Agency Account Based Marketing Generation Companies 106

Heinz Marketing

DECEMBER 9, 2020

I am witnessing communities coming together to help each other out. I’ve seen lot of gratitude and empathy on social media, in person, and in communities for all the essential workers who are working day and night so we can live in comfort, isolated and without having to worry about contracting the virus.

Lock-In 141

Lock-In Paid Search Agency Budget Programs Cost 141

Salesforce Marketing Cloud

JANUARY 3, 2024

He and Asterisk Loftis – Salesforce MVP and certified UX Designer – are locked in about this issue. Loftis continues to be on the organizing team and Mattison co-leads the Salesforce Black in Tech (BIT) community. Maybe they spent most of their time patching up the backend and slapping duct tape on design problems.

Design 105

Design Validation Lock-In Class 105

Marketing Insider Group

JUNE 29, 2020

Many companies emphasized the importance of staying connected with effective communication amongst employees. In fact, many of the companies who gained market share and grew awareness during these past few months, did so because they communicated about staying connected and not about themselves or their brand. “I Absolutely.

CMO 335

CMO Work Management Paid Search Agency Planning 335

Savanta

AUGUST 1, 2016

The third segment are ‘locked-in’. They are the ‘dis-engaged’ and there are two potential paths that led them to be so: The supplier community pushes them towards inertia – all suppliers are seen as largely identical so there’s little perceived benefit in switching. They simply like the organisation and the brand.

Customer Satisfaction 120

Customer Satisfaction Lock-In B2B Lead Scoring 120

The Marketing Blender

DECEMBER 28, 2020

Our Services. See Our Work. Who We Are. Contact Us. 5 Marketing Trends to Dominate Your Competition in 2021. The holiday season is upon us again, and we are just a few days away from closing yet another year — labeling it as strange would be a massive understatement. Use these to explode your business in the next twelve months! Video Marketing.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Oktopost

APRIL 8, 2020

B2B marketers today need to be proactive in communicating with their customers, prospects and partners, as well as getting creative about pivoting their current brand messaging. Lock arms with partners. Businesses are being forced to rethink B2B messaging. There is a whole new work-from-home culture that is now present.

B2B 122

B2B Lock-In Broadcasting Advertising Agencies 122

chiefmartech

JUNE 22, 2020

The large size of the marketing technology landscape stirs many emotions in the marketing community. Excitement. Frustration. Yes, anger. Just last week, I was hotly accused by someone on LinkedIn of stoking FUD — fear, uncertainty, and doubt — simply by publishing it. Those vehement reactions always surprise me. Physics is stubborn that way.

Work Management 105

Work Management Marketing Management Advertising Agencies Paid Search Agency 105

Lake One

JUNE 6, 2023

Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. What happens to people, relationships, and our sense of connection? HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

Sprout Social

MARCH 22, 2022

They used the hashtag to remind their community to share their team picks so they can win prizes. While both brand specific and general hashtags will help connect with your community, #MarchMadness is the essential hashtag for generating impressions and creating awareness. — Slightly Biased (@BiasedSlightly) March 16, 2022.

Brand Identity 83

Brand Identity Branding Paid Search Agency Advertising Agencies 83

Salesforce Marketing Cloud

FEBRUARY 10, 2022

There are mission-critical insights locked inside. The best way to build a community of data champions is to demonstrate how data-driven decision-making grows revenue and streamlines operations. Your company accumulates mass quantities of data every day. You collect information from marketing, sales, service, and more. And if so, how?

Ad Building 98

Ad Building Peer-to-peer Lead Scoring Lead Ranking 98

DemandBase

JUNE 12, 2020

But we’ve decided to share our own, baseline assemblage in the hope that it might meaningfully contribute to the discussions we’re having in our broader communities. Recently, the news and our streets have been lit with the injustice inflicted on George Floyd’s life, which was cut short by a police officer’s knee to his neck. Read and Listen.

Resources 83

Resources DemandBase Lock-In Class 83

Litmus

JULY 13, 2020

This is great because it can be updated and iterated on to make it better and better, rather than being locked down and owned by a company. If it’s locked down and owned by a company, there is less chance of updates being made in a timely fashion, or even at all. Have any additional questions? Please leave them in the comments.

Webinar Metrics 55

Webinar Metrics Tools Lock-In Youtube 55

Vision6

NOVEMBER 29, 2020

Not only are email forms great for collecting data, but they’re great for welcoming newcomers to your subscriber community. Your sign-up forms are the perfect gatekeepers to your locked content for example access to a special discount code or resources like a whitepaper or webinar. You Can Easily Store All Your Data in One Place.

Lock-In 98

Lock-In Privacy Marketing Management Eye-Tracking 98

Salesforce Marketing Cloud

NOVEMBER 3, 2021

Because customers of these services don’t get locked in with months- or years-long contracts, they don’t really have a reason to stick around and see what else the service can offer once they’ve gotten their fill. Build a community. Take, for example, HBO. This phenomenon isn’t unique to video streaming, either.

Work Management 52

Work Management Marketing Management Cable Bundling 52

Salesforce Marketing Cloud

JUNE 21, 2022

Align your key stakeholders, lock it in, and start planning your next event. Slack and in-platform chats are great ways to foster community connection. And they help attendees skill up via product workshops and insights from your company’s experts. The basics of event marketing. Download our V2MOM planning template.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Webbiquity

JUNE 19, 2019

If you’re struggling to stay locked into this aspect of your business, don’t worry, you’re not alone. Guest post by Cassy Hathaway. In the digital economy, few things are as valued as quick and sustained business growth. Image credit: Akil Mazumder from Pexels. Of course, that’s easier said than done. Hire an Executive Assistant.

Paid Search Agency 165

Paid Search Agency Enterprise Management Marketing AI Work Management 165

Sana Commerce

MARCH 30, 2023

This can be quite beneficial, as it allows a community to quickly patch potential security flaws. However, the downside is that it is reviewed less intensely, as there isn’t a community of users reviewing it like an open source software. The private community carries out more checks, but hackers can’t watch. The result?

Phishing 59

Phishing Lock-In Communities Software 59

Rev

SEPTEMBER 29, 2018

We’ve kidnapped an elite team of Data Scientists from places like Stanford and locked them in a room with unlimited Redbull and Doritos until they figured it out. Don’t you wish B2B marketing had something as effective as Facebook to help us target our ideal customers? I’ve been running Facebook ads for a long time. Job titles.

Marketing AI 148

Marketing AI Demand Generation CPL Cost per Lead 148

Hubspot

JUNE 14, 2018

Visiting a site or using an app is like inserting a key into a lock: You keep a personal copy with you at all times, and once you place it in the lock, you take it out when you are done. There’s no running log kept of who used the lock and when. What could elicit such extreme feelings in complete opposite directions?

Digital Asset Management 77

Digital Asset Management P2P Work Management Marketing Management 77

Televerde

JUNE 20, 2019

It’s the immediate realization of where I am (as if the 300-pound steel door closing loudly and locking behind me wasn’t a strong enough indicator). As part of the program, members are encouraged to participate in group tours to understand the state’s challenges and opportunities and how class members can be a part of creating the solution.

Work Management 72

Work Management Lock-In Communities Class 72