KoMarketing Associates

JANUARY 19, 2022

Semrush remains a very popular platform within the SEO community. LinkedIn, Twitter. Michelle Smith, Director of Marketing & Communications at BARR Advisory. LinkedIn , Twitter. Justina Logozzo, Senior Marketing Manager, Website at Alation. Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

AUGUST 27, 2019

Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. Interaction With Community. Google’s G-Suite LinkedIn page Is a great example of using video to reach B2B customers. Custom Images. Double Down on Video.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

JUNE 25, 2019

Even LinkedIn is slowly rolling out live streaming. On all of these platforms (though not sure about LinkedIn), you can save your live video after the stream is done and then republish it elsewhere on your other channels. Exclusive Communities and Facebook Groups.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

SEPTEMBER 4, 2018

As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. Contributed Community Activity. Community Events & Sponsorships.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

APRIL 1, 2020

This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well. Community Involvement. Contact us through LinkedIn and Twitter to share your perspective.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

OCTOBER 3, 2017

The ability to stand out amongst millions of social media participants requires regular participation, quality content and an active network in the community. Being able to contribute effectively in a social media community requires focus on objectives defined. Communication. At some point, you must network within the community.

Social Media 151

Social Media Media Marketing & Strategy B2B 151

KoMarketing Associates

SEPTEMBER 6, 2016

The “SEO value proposition” of social media is that you get your message out to communities and individuals entrenched in an innovative online environment. You become a part of the community which understands online relationships, and that community brings forth new connections, networks, and inbound link opportunities.

Social Media 120

Social Media Marketing Budget Social Marketing Marketing Strategy 120

KoMarketing Associates

OCTOBER 4, 2016

While email (91 percent), LinkedIn (71 percent), and print (58 percent) ranked as the top three most important channels for distribution, I would be curious to know which channels B2B marketers deemed the most effective. Blogger Outreach & Communications. LinkedIn Group Participation.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. You can also promote your content on Twitter and LinkedIn to get it in front of more people.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

JANUARY 30, 2018

LinkedIn Ads. Marketers tend to complain about LinkedIn Advertising saying it is not user-friendly. To start, check out our post that covers many of LinkedIn Essential Resources and Guides. Also highly recommended is following AJ Wilcox from B2Linked on Twitter for LinkedIn updates and trends. Twitter Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

MARCH 13, 2018

Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in a targeted LinkedIn or Facebook group. Tactics that build brand awareness first and inbound links second.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

NOVEMBER 25, 2014

The ability to stand out amongst the masses requires regular participation, quality content and an active network in the community. In order for B2B marketers to create an effective and sustainable strategy in any social media community, here are 6 key elements. Communication. Anyone with an email address can create an account.

Social Media 120

Social Media Media Marketing & Strategy B2B 120

KoMarketing Associates

JANUARY 21, 2014

The immediate goal of these ads are to get new followers, retweets, “favorites” and replies in order to build a company’s social community and get more exposure. LinkedIn may be the forgotten advertising platform of the big social media players, with only a.5% 5% ad revenue market share in 2013. StumbleUpon.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

DECEMBER 12, 2017

She uses her role as the “content DJ” to rotate between contributed blog posts, podcasts, webinars about all things account-based for the #FlipMyFunnel community. Connect with Brianna on Twitter and LinkedIn.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

DECEMBER 5, 2017

For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology. All photos provided by experts or LinkedIn. Anita Brearton , Founder and CEO, CabinetM. Featured image made on Canva.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

JANUARY 8, 2015

LinkedIn Groups. LinkedIn groups offer a wealth of data, specifically around a certain profession or industry. As noted in the last idea, LinkedIn groups can also provide opportunities for round-up or expert posts. Support Teams & Communities. Have a support community on site? 5 Experts Weigh In.

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

KoMarketing Associates

DECEMBER 27, 2017

These reports helped improve visibility in the B2B digital marketing community and nurture leads for the organization. Always feel free to reach out through Twitter , LinkedIn , Facebook , and Instagram with your comments and suggestions as well. We wish you the very best in the new year and beyond!

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

JUNE 23, 2016

LinkedIn’s Advanced People Search. LinkedIn Advanced People Search lets you view the profiles of professionals on LinkedIn. This is where LinkedIn search is especially helpful, as you can type in specific companies and job titles that you want to target. What is it? How do I use it? Final Thoughts.

Online Marketing 129

Online Marketing B2B Marketing Campaigns B2B 129

KoMarketing Associates

JUNE 30, 2015

For LinkedIn, make note of key industry-specific LinkedIn groups that potential contacts are associated with and join where applicable and follow the organization’s company page for regular updates, especially if they use LinkedIn for content marketing efforts in particular. Respond to questions and statements.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

FEBRUARY 26, 2015

Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. Focus on being a thought leader, the community, and what you can offer your customers and those in your industry.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

KoMarketing Associates

MAY 21, 2015

There are so many new opportunities (applications, communities, articles) being released in the online marketing space that it is easy to get overwhelmed or simply off track. Contribute To The Community. Sometimes you can get re-energized by just helping others solve problems in the community. Get Reorganized.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

KoMarketing Associates

MARCH 6, 2013

The study shows LinkedIn is the channel used most by B2B marketers (80%), followed closely by Facebook (75%) and Twitter (74%). Additional social channels being used by marketers include YouTube (59%), blogging (48%), Google+ (32%), customer communities (24%), and Pinterest (19%).

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

KoMarketing Associates

MARCH 30, 2017

By engaging, communicating, and interacting with your audiences on social media, marketers can create a stronger presence in their industry, whether promoting their personal brand or professional one. Each of these social media sites allows you to interact and communicate with your target audience in unique ways.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. It’s within this context that thought leadership is welcomed and rewarded by the community.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

MAY 23, 2017

Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search. In 2016, this report found Twitter, LinkedIn, Facebook, and YouTube remain the top 4 social media platforms for B2B content marketing distribution. There are also third party tools that you can use to find influences in your industry.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

JANUARY 16, 2014

Leverage Communities: Several large social networking sites host communities or groups, where users can share thoughts or communicate with others interested in a shared interest. LinkedIn groups and Google+ communities are two great places to share and promote content.

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

AUGUST 15, 2013

Not to be left out, LinkedIn has begun incorporating a much more comprehensive set of metrics in the company insights section of LinkedIn Pages. More details on how LinkedIn Company Analytics works can be found through this link in the LinkedIn Help Center but above you can see some activity from our company profile.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

MARCH 22, 2016

While it’s true that content marketing can (and should) accomplish many goals – educating an audience, building a community, creating thought leadership/expertise – the reality is that we, as content marketers, often forget that our primary objective is to provide purposeful, helpful content for our target audience. Source: LinkedIn Group ).

Work Management 120

Work Management Content Marketing Marketing Management Planning 120

KoMarketing Associates

NOVEMBER 1, 2018

Tell positive stories about the ways your company serves your community and showcase your employees and other customers—real people. Other ideas are listening in on sales calls or participating in discussion groups on LinkedIn; there are many ways you can connect with the audience.”. Provide value where and when you can. Be authentic.

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

KoMarketing Associates

AUGUST 6, 2019

SEO link building campaigns – not only tackled through third party publications but also in coordination with industry-related blogs for guest post opportunities, forums/communities, and other applicable industry-specific website platforms. Connect with me on LinkedIn or Twitter to share your thoughts and perspective.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

APRIL 7, 2015

When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. Google+ is most beneficial for engaging in communities and helping the search engine index content more quickly.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

JULY 31, 2013

The key question answered is how well content marketing initiatives resonate with targeted audiences and communities. LinkedIn Skills & Expertise. Are the right skills, capabilities, and themes being conveyed by members of each individual’s applicable LinkedIn networks? Final Thoughts.

Brand Identity 120

Brand Identity Branding B2B Search Engine Marketing 120

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Leverage LinkedIn Relationships. One easy way to accomplish guest blogging outreach is through LinkedIn.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

JULY 6, 2012

You can catch Casie in the following social media communities: Twitter , LinkedIn , Google+ , etc. Amanda Berglund, who joined KoMarketing’s content team as a copywriter in June, graduated in May from Gordon College with a double major in Communication Arts and French. We’re excited to have her writing on our blog as well.

Ad Building 120

Ad Building Copywriting PPC Conference 120

KoMarketing Associates

JANUARY 6, 2015

Late, last year I wrote an article on LinkedIn about preliminary questions to consider when hiring an SEO vendor. B2B Content Marketing Survey via IDG Enterprise / B2B Technology Marketing Community on LinkedIn. This realization can be quite daunting for B2B marketers looking to find the right SEO partner for their organization.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

KoMarketing Associates

FEBRUARY 11, 2016

Use a content discovery tool like BuzzSumo or search for specific terms on LinkedIn, Google, and your favorite industry blogs to curate a great list of content for your audience to enjoy. Make the client newsletter personal by writing 1-2 unique sentences about the content piece and why it’s interesting or important.

Newsletter 120

Newsletter Marketing Mix B2B Marketing Curation 120

KoMarketing Associates

JANUARY 16, 2013

The Online Marketing Institute recommends taking advantage of social media resources such as LinkedIn Answers and Google+ Communities to get some social-friendly content ideas from the discussions taking place. When it comes to brainstorming B2B content ideas, get creative!

Content Marketing 120

Content Marketing Planning Best Practices Content 120