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Making Something Tangible: Community Spotlight with Najmah Salam

Litmus

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back for 2024! Every month, we interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? Plus the memes are top-notch.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Rather, leverage machine learning to parse your mature marketing into clusters and create more personalized targeting and messaging strategies for these subsegments under the boomer umbrella. Dominate the social platforms Facebook and X. So, how can marketers reach this broad and profitable segment?

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5 Ways To Grow Your Customer Relationships Through Social Selling

Convince & Convert

Contrast that with the messages delivered through social selling — messages dialed in for a specific audience through more personalized content. While the Marketing team is broadcasting from one to many, social selling is ideal for that one-to-one communication. . Industry peers and competition . Grow Your Network .

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Email Marketer, Party of One: The Communities You Should Join to Feel Less Alone

Litmus

Google is a powerful tool—and honestly, a skill—but a lot of the time, having a mentor or a community to talk with is much better than blindly searching online for answers. The email community is alive and well, and there are many ways you can connect with people just like you all over the world. Join the #emailgeeks Slack Community.

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7 Top B2B Social Media Trends

Oktopost

Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community. Jump ahead B2B Social Media: Where Are Your Customers Now?

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Customer Communities: The Engagement Economy’s Best Kept Secret

Adobe Experience Cloud Blog

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. Once you have a community—listen.

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How to Help Your Employees Become Influencers

Onalytica B2B

Knowing how to help your employees become more influential is a win-win scenario where your employees can build their personal brand, all while increasing advocacy and coverage for your brand. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition. Read on to learn how.