Navigate the Channel

MARCH 15, 2022

Now that the world is getting back to normal and in-person events are coming back, you are probably excited to attend and exhibit at events in 2022. Whether you’re in project management, commercial construction, design build or something else, there are plenty of events happening that has something for you.

Trade Show 65

Trade Show Ad Building Peer-to-peer Work Management 65

MarketJoy

JULY 17, 2020

In the wake of this crisis, many of the events that B2B marketers all around the globe have spent months planning have been cancelled. So far, according to data gathered by Bloomberg News, the spread of COVID-19 has scuttled over 50 major corporate events with an estimated attendance of almost 1 million. RUN YOUR VIRTUAL EVENT.

Trade Show 59

Trade Show Lead Generation Conference Lead Scoring 59

Webbiquity

SEPTEMBER 26, 2023

But Minnesota is increasing being recognized for something more: events. Obviously, the pandemic had a huge impact on the live events industry. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. The post was republished here in April 2018.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

Martech

JUNE 3, 2024

The pricing is tailored to how vertical customers gain value, and these companies are prominent at industry-specific trade shows and media. Stay updated on the latest topics and trends and share your insights in vertical communities or broader business media. Regularly host virtual events on current topics in the vertical.

Verticals 117

Verticals Ideal Customer Profiles Marketing Management Paid Search Agency 117

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Create your own proprietary virtual events. Build a community.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. What is B2B Event Marketing?

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

SpotMe Blog

FEBRUARY 2, 2022

Our virtual event platform comparison helps you pick your next virtual event solution. There has never been a wider selection of tools to create virtual events. Be strategic before starting your virtual event platform comparison. The type of event or conference, and the goals you have are critical factors.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Heinz Marketing

MARCH 11, 2020

Still, virtual events are about to proliferate and do represent the potential to create significant value for producers and attendees alike. Consider doing several smaller events vs one “big” event so the attendee audience is smaller and more likely to interact with you and each other. The post Pivoting to Virtual Events?

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Trade Show Buzz Network Marketing Conference 103

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

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Examples Enterprise Management Work Management Conference 111

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I have appreciated the opportunity to stay connected online for events ranging from Minnesota PRSA Career Coffees to the virtual PRSA Classics. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Vidyard

JANUARY 13, 2021

Whether you’re new to sales, or a seasoned sales professional, one thing that we all look forward to is sales conferences, trade shows, and events. These types of events were often at large halls filled with other sales professionals looking to make their mark, network, and grow their business by making in-person connections.

Tips 100

Tips Conference Communities Linkedin 100

Content4Demand

JUNE 9, 2020

While uncertainty and volatility ty pically lead to inaction, B2B marketing and sales professionals have really stepped up their game, focusing first and foremost on connecting with their clients, partners and peers. Due to the overwhelming number of event cancellations, teams have had to fill a hefty hole … and quickly.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform? American event technology company).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

B2B Digital Marketer

OCTOBER 13, 2022

For B2B events, things are also looking a bit different. With virtual and hybrid events getting more popular , people have more flexibility in their event choices, and as B2B marketers, we have to learn to be agile and resilient and learn to adapt to these ever-changing needs. Looking forward, what’s new for B2B events in 2023?

B2B 52

B2B B2B Marketing Demand Generation Communities 52

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. Martech for events. Marketing teams are focused on proving that a given event adds value.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Webbiquity

NOVEMBER 27, 2018

Case in Point: Event Marketing. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event. presentation downloads, session video) after the event.

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

Vidyard

JANUARY 13, 2021

Whether you’re new to sales, or a seasoned sales professional, one thing that we all look forward to is sales conferences, trade shows, and events. These types of events were often at large halls filled with other sales professionals looking to make their mark, network, and grow their business by making in-person connections.

Tips 65

Tips Conference Communities Linkedin 65

SpotMe Blog

DECEMBER 7, 2022

Live vs virtual events… How can you possibly decide between the two? . Over the past few years, you may have heard that virtual events are the future. Of course, they offer many advantages over traditional, in-person events. . But that doesn’t mean that live events are outdated. Live vs virtual events?

Enterprise Management 52

Enterprise Management Best Practices Work Management Budget Programs 52

6sense

DECEMBER 8, 2021

After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. Conferences and events bring together some of the brightest minds in any industry.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Biznology

NOVEMBER 27, 2018

Are trade shows and conferences still an important part of the marketing mix? The simple economics of trade shows and events such as conferences for lead generation in early funnel stages are unmatched. All the major software platforms have long been using conference-type events in their marketing mix.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Biznology

NOVEMBER 27, 2018

Are trade shows and conferences still an important part of the marketing mix? The simple economics of trade shows and events such as conferences for lead generation in early funnel stages are unmatched. All the major software platforms have long been using conference-type events in their marketing mix.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Martech

JULY 19, 2021

Answer our new survey on attending or exhibiting at in-person events. The relaxation in pandemic restrictions is also rippling through the business world as conferences and trade shows schedule in-person events for this summer and fall. Christina Garnett , community builder and strategist, HubSpot. Travel is up.

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Trade Show Vendors Barriers Conference 116

Heinz Marketing

JANUARY 14, 2021

Majority of businesses experienced changes due to the pandemic including working remote, cancellation of in-person events, change in business/services provided, and more. In-person events were cancelled and postponed (liked to be cancelled later), putting a huge damper on sales and marketing teams. Community marketing.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

seo.co

OCTOBER 4, 2021

When you draft a press release with local SEO in mind, make sure your topic is in line with the geographic specificity required of a local campaign—while all press releases typically feature the city and state where the news is taking place, if your event is related to a community development, you’ll stand to benefit that much more.

SEO 105

SEO Lead Scoring Lead Ranking Press 105

6sense

DECEMBER 8, 2021

This year, virtual events exploded as marketers adapted to buyers staying on their couches. Good marketers quickly learned the difference between a webinar and a true virtual event/experience. The way I see it, the future isn’t necessarily about more virtual events but rather ingraining amazing ones into your website.

Trade Show 62

Trade Show Lead Ranking Marketing Analytics Tools Top of Funnel 62

B2B Marketing Analytics

AUGUST 24, 2019

Yes, we are talking about events and field marketing, which includes customer user conferences and trade shows. Across all our marketing analytics projects , we see that events are the biggest driver when it comes to deal acceleration and new pipeline creation. They all are great events but we have budget limitations.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Read More: What to Do If Your Marketing Event Was Canceled]. Publicize community efforts. Broadcast webinars.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

SmartBug Media

DECEMBER 22, 2020

A huge component of choosing a senior living community is taking a tour of the campus to get a sense of not only the amenities offered, but also residents’ happiness and engagement. Today many senior living communities rely on virtual tours conducted by a staff member with an iPad. Most tours were conducted in person pre-COVID-19.

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

Attendify

MARCH 9, 2020

So even prior to the public health crisis caused by the Coronavirus (COVID-19), virtual events had already taken their place as powerful tools for meeting and event planners. One common question: Can virtual events live up to live events’ ability to foster invaluable face-to-face interactions and peer networking opportunities?

Tips 38

Tips Peer-to-peer Barriers Webcast 38

Outgrow

AUGUST 11, 2021

How Accelevents competes with the established players in the virtual events field. Renaissance for the physical events industry and the future of virtual events. An impending backlash against digital events? Live events vs pre-produced events. Jonathan Kazarian: Virtual events. Saksham Sharda: .

Planning 52

Planning Budget Programs Network Marketing Outgrow 52

Valasys

NOVEMBER 28, 2023

These influencers act as bridges between brands and the Metaverse community, leveraging their credibility and audience engagement to promote products or experiences in a way that feels authentic and integrated into the virtual world. The primary value for businesses lies in these virtual events’ extensive reach and scalability.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Storytelling Loyalty 40

ClearVoice

OCTOBER 27, 2023

Local businesses, for example, still benefit greatly from running local events to stir audience engagement and sales. In addition, enterprises are also adopting other experiential marketing strategies like webinars, live events, and interactive content such as quizzes and polls.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Kaon

APRIL 16, 2020

Even before the COVID-19 pandemic, innovative and forward-looking industry leaders in event planning, mixed reality, marketing, retail, and more were exploring the concept of virtual spaces. Now, we all find ourselves meeting in virtual spaces, in one way or another, and unsure of how to navigate them.

Advertising Mediums 130

Advertising Mediums Communities Planning Features 130

Anyword

OCTOBER 4, 2021

You need to go out and participate in conferences or events. You can start by going to local events where you’ll find other agency owners. That should include networking events, business expos, trade shows; you name it. The goal of going out is to make your agency a part of the local community.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

6sense

AUGUST 28, 2021

After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. Conferences and events bring together some of the brightest minds in any industry.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Biznology

DECEMBER 9, 2016

Perfect your listening skills at trade shows and networking events. We don’t all love networking events and trade shows. Find events that are relevant to your customers and constituents and when you attend, go with open ears. Give back to your community.

Outreach 80

Outreach Trade Show Tips Guidelines 80