Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Industry or community-specific (example: #BookTok).

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

Hubspot

MARCH 26, 2019

Include links, additional resources, links to other videos and playlists, etc. In a YouTube description, you have the space to go in-depth and explain what your entire video is about, and even link to external resources. My channel publishes videos that focus on X, Y, and Z. Sometimes, A is all it takes to lose a customer.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Successful social media marketing is consistent, takes a customer-first approach, and is fueled by a well-thought-out strategy. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Sharpspring

NOVEMBER 10, 2022

They have no engagement and no community. Moreover, a business blog is usually an island: Someone is writing content for them and publishing it randomly when they have time. They have community and you don’t. You can keep adding resources to that knowledge base for you team to improve their writing skills. Action item.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Tomorrow People

OCTOBER 24, 2017

Under Armour: Expert Community-Building. Young and rapidly growing sportswear brand Under Armour has built a fitness community of 165 million users, by cleverly pursuing a strategy of acquiring different fitness apps and technology platforms. Community building is a crucial part of its content marketing strategy.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

ConvertKit

OCTOBER 30, 2020

Stop waiting for your videos to go viral. Nearly every day, I wind up reading a new story of a YouTuber becoming an overnight sensation—but for most creators, “going viral” is a terrible game plan. Once you hit Publish, the hard work is only just beginning. Design an attention-grabbing custom thumbnail image.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Buffer

APRIL 13, 2023

Coming up with ideas for ways to promote upcoming content pieces, product launches, and any other announcements ensuring content resonates with the customer and the brand. Own community management. Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Someone (often a freelancer or an external agency) is tasked to publish a certain number of articles that often have nothing to do with that brand’s value proposition.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Sprout Social

JULY 6, 2022

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. And as a platform for conversations and customer care, it’s important to understand how to use Twitter for business in a meaningful way. Consumer goods social media resources.

Twitter 102

Twitter Best Practices A/B testing Social Media 102

Exo B2B

NOVEMBER 28, 2023

That’s why Mark Schaefer recently published a blog post on this “obvious” fact that should be part of the B-A-BA of B2B content marketing. You’re publishing your brains out on LinkedIn. When was the last time an article published on LinkedIn went viral? Content every week. That’s what I thought.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Sprout Social

DECEMBER 2, 2020

However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Otherwise, you’ll fall into the trap of aimlessly publishing content. Understand viral content.

Social Media 122

Social Media Media Viral Marketing Demographics 122

Oktopost

JUNE 6, 2020

The initiative quickly went viral and social media users filled their accounts with black squares. I wanted to give space to the voices of the Black Community. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt. I pressed the big red button.

Activities 99

Activities Thought Leadership Work Management Marketing Management 99

Sprout Social

APRIL 16, 2020

Social media managers find themselves on the receiving end of everything from customer complaints to racist and sexist comments to straight-up death threats. The immediacy of social platforms makes it easier than ever for brands to connect with their followers, whether it’s to answer a customer question or to engage in witty banter.

Work Management 144

Work Management Social Media Marketing Management Peer-to-peer 144

Sprout Social

JANUARY 24, 2022

You need someone capable of both building community and managing escalation or crisis communication when it matters most. Behind every post there’s strategic work, data analysis, editing, community management and more. Customer care. Community Wizard. Identify the resources you have to support this role.

Social Media 100

Social Media Work Management Marketing Management Tips 100

Hubspot

APRIL 6, 2021

Here are two tools to streamline your publishing process: A content calendar – This is used to plan out what content you will post to your social media platforms and when they will be published. A social media publishing tool – Manually publishing to your Facebook Page can be time-consuming and take you away from more important tasks.

Facebook 94

Facebook Social Media Viral Marketing Custom Publishing 94

SmartBug Media

MARCH 8, 2022

Our #LadyBugs (that’s the name we gave our own all-woman virtual community at SmartBug®) put this list together and we’re feeling more inspired than ever to do the best work we can for our clients, partners and co-workers. Christina Garnett - Senior Marketing Manager, Offline Community & Advocacy for HubSpot. It was beautiful.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. For brands looking to increase their reach and grow their business, there’s a good chance their next customer is on Facebook. Key Stats: Over 2.1 Hey, Rachel.

Social Media 115

Social Media Stats Ideal Customer Profiles Media 115

Sprout Social

JUNE 29, 2020

Regardless of which platform universities choose, social media enables universities to cultivate a sense of community for students and to engage with their alumni base. Marketers can help educate their executives on what social awareness means, what efforts are successful and why going viral isn’t always the answer.

Marketing Funnels 129

Marketing Funnels Top of Funnel Marketing & Strategy Marketing Strategy 129

Buffer

MAY 4, 2022

The idea is that instead of bombarding customers with promotional ads, you should enrich their experience through interesting, edifying, or educational content. You probably want to add value to your customers’ lives in some way, and a blog is a perfect channel to do just that! Best of all, Tumblr is free.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Sprout Social

APRIL 21, 2020

Shedd Aquarium , for example, has gone viral (multiple times) for its adorable, exploring penguins and gained fans worldwide as a result. As a result of the economic downturn, some of your customers may be delaying purchases or keeping a closer eye on their finances. To address this concern, marketers turn to social data.

Peer-to-peer 123

Peer-to-peer Work Management Marketing Management Budget Programs 123

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. When joining communities, focus first on adding value to the community. For your first set of customers, trust is the key. How to find and win your first 10 customers 1.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Optinmonster

NOVEMBER 3, 2021

Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Content Marketing Institute

NOVEMBER 6, 2018

The nature of each channel and the engagement preferences of its core community will play a major role in deciding whether your content is a good fit. It’s important to familiarize yourself with the characteristics of each channel and its corresponding community before joining the conversation. Should we publish once a week?

Planning 111

Planning Social Media Template Marketing Plans 111

PureB2B

MAY 30, 2022

Most will require a time and resource investment into a new channel, so you need to be ready to let go of your attachment to cold calling (at least for a short amount of time!). You can build it into your product or service to encourage virality. From there, you can show them what you do, and why they should trust you.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62

Sprout Social

OCTOBER 13, 2022

“Make it go viral.” Social marketers know creating viral posts isn’t their most important goal. other than "make it go viral" — Matt Navarra (@MattNavarra) September 22, 2022. That doesn’t mean you can’t learn something from viral posts and campaigns. What are the chances of going viral?

Viral Marketing 140

Viral Marketing Burn Rate Social Media Advertising Agencies 140

Hubspot

MARCH 25, 2020

Local marketing is a marketing strategy that targets consumers and customers within a certain radius of the physical location(s) of a business. Local marketing allows you to hone your resources on a select audience — one that can actually respond to and shop from your digital and print advertisements. What is local marketing?

Paid Content 76

Paid Content Work Management Paid Search Agency Mobile Advertising 76

Valasys

SEPTEMBER 21, 2021

Utilizing social media to promote your products and services is a great investment, regardless of your business’ scale or resources – it simply pays off. Perks of Investing Resources into Social Media Campaigns. Based on data, 61% of businesses use social media to increase conversions while 50% use it to gain customer insight.

Social Media 52

Social Media Examples Campaigns Media 52

Hubspot

MAY 24, 2017

Creating great content is hard, and many marketers still don't have sufficient knowledge or adequate resources to produce high-quality content on a regular basis. Let's face it, most brands don't have the resources or expertise to compete with larger, more established companies with bigger marketing budgets.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Martech Advisor

OCTOBER 1, 2019

Integrates with Chinese Digital Services to Enhance Customer Experience. Therefore, increasing brand awareness should be a top priority to form lasting impressions on Chinese customers. have struggled to get a foothold, the Chinese social media companies present tremendous opportunities to reach out and engage Chinese customers.

Marketing & Strategy 47

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 47

Sprout Social

JUNE 25, 2019

After all, businesses have their hands full when it comes to social media and customer expectations. The amount of information and resources available to modern marketers is staggering. Social media is so much more than clever captions and chasing the white rabbit of “going viral” (ugh). Community management.

Advertising Agencies 94

Advertising Agencies Paid Search Agency Paid Social Agency Social Media 94

Sprout Social

JULY 30, 2019

Not only does having these metrics give you an opportunity to showcase the impact of your work to executives, but providing consistent social media metric reports can lead to major shifts for your social team, including budget increases and increased access to resources. How should you be using those?

Social Media 107

Social Media Media Budget Programs Response Rate 107

Martech Advisor

SEPTEMBER 26, 2019

Do your research on a product before recommending it, seek feedback from your audience, address any customer service-related issues and, most importantly, keep their best interest at the forefront of your mind before making any recommendation. The creation of good, original content is both time-consuming and resource-heavy.

Merchandising 79

Merchandising Advertising Agencies Advertising Mediums Marketing Proposals 79

Vision Edge Marketing

APRIL 11, 2012

” It leverages the value that consumers/customers have in sharing between themselves and with the brand/manufacturer. It delivers a two-way communication link between the consumer/customer and the brand. to help the company build its business. eMarketer estimates that social network ad spending will be $1.3

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Vision Edge Marketing

FEBRUARY 29, 2012

” It leverages the value that consumers/customers have in sharing between themselves and with the brand/manufacturer. It delivers a two-way communication link between the consumer/customer and the brand. to help the. company build its business. eMarketer estimates that social network ad spending will be $1.3

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

ConvertKit

NOVEMBER 9, 2020

Offering discounts and coupons on your digital products can be a great way to increase revenue and reward loyal customers. A creatively crafted discount offer can push customers who might still be on the fence to buy or encourage existing customers to buy again or share your products with their audience. The only problem?

Bundling 93

Bundling Urgency Marketing Pricing Price 93

The Effective Marketer

AUGUST 30, 2010

You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. While I still struggle to write good content, I did find some useful resources online that I hope will also help you out. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100