The rise of Peer-to-peer ABM
Strategic-IC
FEBRUARY 18, 2022
How companies buy. It means that Sales (and I’ll come to peer-to-peer shortly) need to be there in the places where the Customer or Prospect ‘hang out’. It means that Sales (and I’ll come to peer-to-peer shortly) need to be there in the places where the Customer or Prospect ‘hang out’. It was laborious.
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