Valasys

SEPTEMBER 23, 2021

A business never underestimates the importance of online research. You are aware that the success of your company depends on how well you grasp the basics of your industry, your consumer, and competitors. Online research may be a little bit frightening to a new company owner, but that’s where you reap gold.

Communities 52

Communities Research Enterprise Management Business 52

Valasys

SEPTEMBER 21, 2021

A business never underestimates the importance of online research. You are aware that the success of your company depends on how well you grasp the basics of your industry, your consumer, and competitors. Online research may be a little bit frightening to a new company owner, but that’s where you reap gold.

Communities 52

Communities Research Enterprise Management Business 52

Top Rank Marketing

OCTOBER 17, 2023

At B2B Forum the two companies held a panel to discuss the research and share insights. Evolving Role of Webinars: Historical Context: Laura mentioned that her initial research on digitizing events did not catch much attention, but the pandemic changed that perspective.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Heinz Marketing

JUNE 21, 2022

Online communities exploded in recent years with millions of active members, and it’s no mystery why. Instead of going it alone, a community of like-minded individuals becomes a sounding board for ideas and questions. The community boom demonstrates our desire to move beyond isolated content and toward collaboration.

Communities 105

Communities Lead Ranking Ad Frequency Marketing & Strategy 105

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. Thought leadership can span across almost any industry, and companies big and small.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Sharpspring

JULY 12, 2021

Looking for tips to optimize your brand’s community management for social media? The most effective businesses on social media today use an online community management model, which helps them truly understand what their customers are looking for. What Is Community Management for Social Media?

Social Media 97

Social Media Communities Work Management Tips 97

Heinz Marketing

MARCH 5, 2022

While some firms avoid project management completely, others allow their project managers to run the entire company. Thank you, Laura Patterson , for your research and ideas. . Where Community Really Matters #HelpUkraine. Heinz Marketing believes that in any community, it’s the “communing” that’s so powerful.

Communities 109

Communities B2B CMO Work Management 109

Martech

MARCH 8, 2023

Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community. 66% of women report there is no clear path forward for them in their career at their current companies. Why we care. This is bad for business.

Communities 97

Communities Work Management Marketing Management Thought Leadership 97

Convince & Convert

NOVEMBER 4, 2021

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . Edison Research discovered that not answering a complaint results in a 50% decrease in advocacy. Ensure Your Community Management Team Has The Right Software.

Work Management 179

Work Management Marketing Management Communities Social Media 179

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. For example, SHEIN and H&M were once the pulse of accessible, fast fashion.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 144

Social Media Research Social Marketing Media 144

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

Communities 121

Communities Ad Building Brand Identity Branding 121

Litmus

FEBRUARY 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? And underappreciated sometimes.

Communities 82

Communities Work Management Thought Leadership Design 82

Customer Experience Matrix

APRIL 1, 2020

Retail Behavior Surveys Showing just how quickly the world changed, retail consumer research platform First Insight found that the impact of coronavirus on U.S. The situation was clearer by the end of March, when Retail Systems Research surveyed 1,200 American consumers for Yottaa. Same for Canada and India, incidentally.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Strategic-IC

FEBRUARY 20, 2024

And as Katrine says, it’s pretty common for companies that are no longer startups to find there’s an imbalance there: “We realized about 60% of our revenue came from just 1% of our clients.” And every company’s ICP will be unique – to its business model, product offering, and ways of working. For Pixelz, conversations are abundant.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 98

Research Case Studies Case Study Skype 98

Litmus

JUNE 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community?

VALS 69

VALS Communities Copywriting eCommerce 69

Hubspot

MARCH 5, 2024

Most of these companies focus on the Spanish-dominant immigrants and their pain points, such as the distrust of banks or the struggle with English. Source: Pew Research Center Beatriz sensed a big opportunity here. Community before product. So her team implemented an edu-tainment strategy to grow the SUMA community: ?

Companies 61

Companies Startups Communities Newsletter 61

Heinz Marketing

JUNE 8, 2022

While picking the right tech stack is an exercise in evolution, one thing has remained constant throughout time: Primary research is the best way to understand your customers. 3 rd party data certainly has gotten more powerful, and so has our ability to do primary research. I have some ways we do primary research to share.

Research 98

Research B2B Marketing Tips B2B 98

Litmus

MARCH 13, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. It would be enough for me to pull the thread and follow wherever my research took me.

Communities 66

Communities VALS Copywriting eCommerce 66

Martech

MAY 2, 2023

Whether you’re applying lead-to-revenue, account-based marketing (ABM), product-, partner-, community-led growth strategies or a combination thereof, a practical yet overlooked step is getting the company talent and resources more involved. It requires contributions and expertise from across the company.

Paid Search Agency 111

Paid Search Agency Account Based Marketing Generation Companies 111

Heinz Marketing

JANUARY 31, 2020

This update expressed a fundamental commitment to all stakeholders, including customers, employees, suppliers, communities, and shareholders. It is easy to see the implications of this for B2C companies but, B2B can be a little less clear. So, how do we go about organizing our companies and where do we put our energy and time?

Communities 100

Communities Peer-to-peer Business B2B 100

Litmus

JUNE 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community?

VALS 55

VALS Communities Copywriting eCommerce 55

Televerde

JANUARY 14, 2020

I’m proud to be starting my 21 st year with Televerde, a company that has been leading with purpose long before the word was on any company’s radar. We partner with the Arouet Foundation , a non-profit organization founded by Televerde in 2011 to help women prepare and support the women as the return to the community.

Research 116

Research Budget Programs Lead Ranking Eloqua 116

Lead Forensics

NOVEMBER 21, 2023

The Impact on B2B Companies: An Overview The implications for B2B companies post-COP28 will be significant. Companies may face increased pressure to demonstrate sustainability in their operations and offerings, as well as to disclose their environmental impact transparently.

Paid Search Agency 52

Paid Search Agency Companies B2B Work Management 52

chiefmartech

JANUARY 25, 2023

But when you look forward and realize that there are approximately 333 million businesses in the world , that’s fewer than 1 martech/marketing ops pro per 400 companies. And some large, smart companies horde dozens of them.) ” They’re not just for early adopter companies that have been digital leaders.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Social media in a mid-sized company is no longer one person. Typically, most companies find they need at least a social media manager and a community manager. Where do they fit in a company?

Social Media 112

Social Media Communities Work Management Marketing Management 112

Sharpspring

JANUARY 6, 2020

Looking for tips to optimize your brand’s community management for social media in 2020? The most effective businesses on social media today use an online community management model, which helps them truly understand what their customers are looking for. What Is Community Management for Social Media?

Social Media 73

Social Media Communities Work Management Tips 73

Circle Studio

AUGUST 28, 2020

When you look at successful companies that propel profit and growth year after year, there are patterns that show up consistently: an intense focus on quality, extreme clarity around expectations and key processes and a constant quest to get better all the time. Every aspect of the culture is built by design. Welcome COVID-19. Everything.

Paid Search Agency 148

Paid Search Agency Companies Work Management Marketing Management 148

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. You must commit to joining the community, being a participant, supporting other people supporting the community’s goals and aspirations.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Convince & Convert

FEBRUARY 10, 2015

The days of the leased social community are fading, and it’s time to re-embrace owned social. The Harley Owners Group – HOG – is one of better-known examples of an owned social community, dating back to 1983. Companies of every stripe were able to inexpensively build audiences using Facebook, Twitter and beyond.

Communities 151

Communities Social Media Top of Funnel Rules 151

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms.

Social Media 40

Social Media Research Social Marketing Planning 40

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

Research 68

Research Startups Comparison Storytelling 68

Convince & Convert

JANUARY 13, 2015

It’s no small secret your online community and your loyal customers within are your company’s greatest asset. While a customer may be happy with their one-time experience with your brand, what’s going to make them a lifelong community member? Give your online community a nickname that’s exclusive amongst your group members.

Communities 160

Communities Ad Building Customer Satisfaction Loyalty 160

Contently

MAY 30, 2018

While researching online, I stumbled into a thriving community of Facebook groups for rat parents. Facebook groups have been a hot topic of discussion since last June , when Zuck rolled out updates to “give people the power to build community and bring the world closer together.” How are companies adapting?

Facebook 162

Facebook Paid Search Agency Companies Distribution 162

B2B Marketing Directions

FEBRUARY 11, 2023

The generative AI-powered chatbot developed by OpenAI has been widely hailed by some members of the marketing community, and widely criticized by others. So, it seems appropriate that this month's Research Round-Up features two recent surveys that explore the state of AI in marketing.)

Marketing AI 59

Marketing AI Research Planning Paid Search Agency 59