Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. But when your audience does so, their followers see it in their feeds, which exponentially increases your brand’s visibility. They may converse directly with you by replying to your brand’s posts or comment on another post relevant to your brand.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Sprout Social

JANUARY 24, 2024

You can add hashtags to posts, comments, articles, profiles and even pages on the platform. How to add hashtags to your LinkedIn posts Posts are the bread and butter of LinkedIn feeds. Here’s an example: Try to always use hashtags naturally within your comments to avoid looking like a spam bot.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

Valasys

APRIL 25, 2024

A social media AI bot service called ReplyGuy offers “high-quality” accounts to write AI-generated responses that appear like genuine user comments but promote specific products. Future plans involve developing new ad formats and integrating platforms for smaller merchants.

Paid Search Agency 40

Paid Search Agency Ads CAN-SPAM API 40

EveryoneSocial

NOVEMBER 16, 2022

In other words, your company has to pay for its content to appear in people’s feeds. Let them do it, or get left behind as employees at your competitors dominate the social feeds. Comment as the brand on relevant content and respond every time someone tags or comments on your company content. Need some convincing?

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Sprout Social

NOVEMBER 29, 2023

Automating likes and comments is a recipe for a potential social media crisis. Comments: Similarly, a bot can also leave social media comments —on your posts and others. You can even set bots up to send messages to people who comment on your posts with a trigger word. Instagram automations available: Comments Likes 4.

Automation 115

Automation Tools Work Management Marketing & Strategy 115

Sprout Social

MARCH 28, 2024

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? The tool allows you to check hashtag follower counts directly on LinkedIn, get real-time insights while scrolling through your feed and get hashtag suggestions as you write your posts. Hashtags may be the answer.

Linkedin 103

Linkedin Analytics Work Management Marketing Management 103

Sprout Social

APRIL 26, 2023

According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. We were curious too: why put the link in comments on LinkedIn? Comments vs. post?

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

Sprout Social

SEPTEMBER 29, 2022

Instead, you want to pay attention to Instagram metrics like comments and shares. If you want to hide likes on others’ Instagram posts in your feed, you can easily do so in your settings. This will also hide view counts for videos posted to your feed. How to hide likes on Instagram.

Social Media 107

Social Media Comparison Privacy Profiling 107

Buffer

MARCH 6, 2023

Instagram announced Collab posts in late 2021 and said the feature would allow for two accounts to share a Feed post or Reel. Gain more followers – since you’ll be showing up in more feeds through Collab posts, your brand will be introduced to new people, and this can be a great opportunity to gain new followers.

Social Media 114

Social Media Media Marketing & Strategy Tagging 114

Buffer

JANUARY 3, 2023

What shows up in my Feed on LinkedIn, and why? When you go to the feed of your home page on LinkedIn, you will see content relevant to your professional interests, like conversations from your network and people you follow. There are also companies you follow, sponsored content, and other posts that we believe you may be interested in.

Linkedin 125

Linkedin Ad Frequency Webinar Metrics Distribution 125

ClickZ

JANUARY 17, 2020

Comments can negatively affect the load speed of your pages. Optimizing native WordPress comments, disabling them altogether, or using a third-party system can be a fix for that. If you are not running a blog on your site, you could simply disable the RSS feed to improve WordPress performance. Optimize comments.

Tips 137

Tips RSS CMS Development User-Generated Content 137

Sprout Social

AUGUST 8, 2023

There’s been a lot of buzz around the TikTok algorithm due to its ability to place hyper-relevant content in their users’ feeds (called the For You Page or FYP for short). Ask questions and try to get your viewers to leave comments. You can then use these comments to make more video content.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

Salesforce Marketing Cloud

MARCH 20, 2024

Did it come from a trusted source, like a peer-reviewed journal in your industry, or a dubious one, like a smart-sounding comment scraped from social media? By feeding your company-specific data into the LLM, you tailor the model to understand and generate content directly relevant to your industry, products, and target audience.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . For starters, our platform keeps track of mentions, comments and keywords across multiple networks including Instagram, Facebook, Twitter and TikTok. A notable feature of the platform is its mention feed that detects spikes in activity.

Social Media 125

Social Media Tools Campaigns Media 125

Martech

SEPTEMBER 22, 2023

Dig deeper: 8 tips on how to handle negative Facebook comments One-fifth of respondents reported liking an advertiser less after seeing ads on social media with hate speech, and there was a 35% drop in the number of people willing to click on those ads. The more liked a brand was, the bigger the change in favorability.

Social Media 112

Social Media Studies Media Brand Identity 112

Sprout Social

JULY 28, 2022

Your story will be featured as an in-feed post with a story tag in the top left corner. TikTok Stories live on your profile within your standard feed. Viewers can like, comment and share your Story in the same way they’d interact with a standard feed post. TikTok Stories are video segments lasting up to 15 seconds.

Social Media 126

Social Media Tagging Segmentation Profiling 126

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. But how do you become a familiar face within your followers’ feeds versus someone they just scroll past? Take it to the comments. emilyzugay. Your stuff.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Adobe Experience Cloud Blog

FEBRUARY 27, 2018

The update prioritizes content that starts conversations (via Facebook comments and reactions) on the News Feed of users. Facebook announced in June that it was going to push content from friends and family higher in the News Feed. Now, Facebook uses “signals” to try and figure out what content should be in your News Feed.

Facebook 134

Facebook Thought Leadership Custom Publishing Marketo 134

Opt Intelligence

FEBRUARY 26, 2023

Be Timely and Trendy What sets Reels apart from the regular feed of Instagram is the discoverability. A user’s feed is curated by who they follow, but the Instagram algorithm surfaces Reels that it thinks a user might like, even if they are not following that account. Third, get filming! This requires a phone and maybe a light.

Viral Marketing 87

Viral Marketing Opt-out Curation Opt-in 87

Stevens & Tate

JULY 4, 2022

We’ve all been through it—you’re scrolling through your social media feed when suddenly you come across an individual passionately endorsing a product or service. According to Social Bond, within 24 hours the Instagram post generated more than 2,000 likes and comments combined. What’s more? They have a massive following.

Marketing Strategy 115

Marketing Strategy Marketing & Strategy Planning Social Media 115

Hubspot

APRIL 5, 2021

The success of your social media marketing strategy depends on engagement, typically in the form of Likes, comments, or shares. One opportunity to increase engagement on your business' Facebook Page is by embedding your Page on your website — which could increase likes and comments on your posts without driving viewers away from your site.

Facebook 96

Facebook Marketing Websites Click Rate Landing Pages 96

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Oktopost

SEPTEMBER 21, 2023

And if going door-to-door is obsolete (and legally questionable) – why not show up on their social feeds every morning of every day instead? Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Search Engine Journal

MARCH 31, 2021

Facebook is giving users more control over their experience on the website with changes to post comments and news feed filters. The post Facebook Lets Users Limit Who Can Comment On Their Posts via @MattGSouthern appeared first on Search Engine Journal.

Facebook 83

Facebook Marketing Websites 83

SocialPilot

JANUARY 14, 2024

Besides, for businesses, LinkedIn has rolled out some amazing new features such as Post Templates, Link Stickers, and Pinned Comments to help businesses engage better with their community and drive them. Every year, LinkedIn users view 280 billion feed updates. Over 90% of Fortune 500 companies use LinkedIn.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Like other social media sites, users can engage with posts in real time, whether it’s publishing quippy comments on trending topics or providing thoughtful reviews of long-form articles (bonus: no paywalls).

B2B Marketing 132

B2B Marketing B2B Planning B2B Thought Leadership 132

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. You can save your stories into Story Highlights and keep it visible even after it disappears from you stories feed. Facebook stories Facebook stories are similar to Instagram Stories and stay on your feed for a day.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Sprout Social

JANUARY 31, 2024

This activity includes views, shares, “Likes,” comments and new subscribers. Which videos earning the most comments or likes? This includes how often you publish videos, respond to comments and engage with other YouTube accounts. What is YouTube engagement? From there, you can draw insights to boost engagement. Video duration.

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

SocialPilot

JANUARY 21, 2024

The two options are: Get more people to react, comment and share your post Connect and Chat with potential customer Facebook will then display your post to the audience who are most likely to take the action you have chosen, based on their Facebook use history. And more importantly, you’ll have better chances of reaching your target audience.

Facebook 99

Facebook Allocation Budget Programs Ad Frequency 99

ClearVoice

SEPTEMBER 22, 2023

Content creation means creating new content to publish on your blog, in newsletters, and in social media feeds. Encourage customers to rate the products on their website with a comment or two about how they are using them. If selected, the brand will tag the user in a photo on their feed that features over 4.5

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Sprout Social

DECEMBER 5, 2022

Answering questions, responding to comments and acknowledging complaints may seem simple. And using a tool like Sprout’s Smart Inbox feature makes responding quickly to your audience easy by funneling comments and messages from all of your social media channels into a central, streamlined hub for your team.

Social Media 140

Social Media Media Privacy Transparency 140

Sprout Social

OCTOBER 6, 2021

Next, think about the kinds of content you’ve been publishing on your other feeds. Head over to the discover page on your app to see what hashtags and sound clips are trending for inspiration about what you can use on your own feed. Like, comment and stitch/duet other users’ videos.

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

Sprout Social

OCTOBER 11, 2022

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. Large-scale global events tend to generate a lot of social media comments and content that are ripe for questionable hot takes. The BBC Sport account shared that they would: Block people bringing hate to their comments sections.

Social Media 115

Social Media Media SWOT Guidelines 115

SocialPilot

JANUARY 21, 2024

Today’s guests are not just searching; they’re exploring, imagining, and discerning, all through their social media feeds. For instance, ski resorts like Whistler Blackcomb utilize their Instagram feed (@whistlerblackcomb ) to showcase their scenic snow-covered slopes in winter and lush green hiking trails in summer.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

JANUARY 25, 2021

Because influencers have their personal brands to consider, they get to decide how to portray your brand’s message on their feeds. Scroll through each influencer’s feed (on all platforms, not just the one your organization is interested in) to get a feel for the kind of messages they send and support. Credibility in your industry.

Campaigns 113

Campaigns Planning Paid Search Agency Work Management 113

Sprout Social

MARCH 4, 2021

With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough to stay visible in followers’ feeds. It helps you keep your feed fresh and engaging without stressing to create new content every time. blog comments ?? sharing content.

Curation 141

Curation Content Social Media Custom Publishing 141

Buffer

MAY 25, 2022

On average, our carousel posts received fewer comments and likes. Engagement rate for carousels: 3.45% Engagement rate for other posts: 3.37% And yet, on average, carousel posts received fewer likes and comments. Your audience can only like and comment on your posts if they see the post in the first place. Looks great, right?

Custom Publishing 94

Custom Publishing Click Rate Impressions Act-On 94