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LeadsRx Announces New Capabilities That Reveal Entire Paths-To-Purchase for Mobile App Events Including Television, OTT, Podcast, Radio, Digital, and More

LeadsRX

LeadsRx Journey™ identifies all touchpoints on the customer’s path-to-purchase, giving app developers key insight into marketing programs that drive app installs and in-app events App developers can now increase return on ad spend by knowing how all marketing programs contribute to conversion events. Portland, Ore., Portland, Ore.,

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The Race to a Cookieless Future

Opt Intelligence

You can determine how often people purchase, how long before a new customer buys, and what predicts customer loyalty. Build a Co-Registration Strategy. Co-registration allows you to target people on the sites they know and love , and makes signing up for your email list a breeze!

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New Year, New Email List: 3 Quick Tips to Grow Your List Today

Opt Intelligence

Find New Leads With Co-Registration Ads. With co-registration ads, we grow your list with double opt-in verified leads. We can take your unsubscriber list and anonymize the data, then use to create a target list for co-registration ads. You’ll see purchase rate increase along with email engagement.

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3 Steps to Get Set for the 2021 Holiday Shopping Season

Opt Intelligence

You may also want to look at any email subscribers who were highly engaged or made a purchase last holiday season. If opt-in advertising or co-registration campaigns are not part of your current marketing mix, now is the time to add them. But keep those unengaged email addresses handy, there’s another use for them.

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What is B2B Purchase Intent Data?

Aberdeen

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

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Privacy tech: New category of “individual rights management tools” among most popular purchases for next 12 months

ClickZ

The report, “ How Privacy Tech Is Bought and Deployed ” [registration required], found that nearly a fifth of the respondents to the report’s survey intend to purchase DSAR and individual rights management tools within the next 12 months. From the IAPP/TrustArc report.

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Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

The Point

Today, ABM is a very real and effective way of driving demand, but even its most fervent disciples would acknowledge that, at most companies, ABM co-exists with other strategies rather than having replaced them altogether. to reflect what they say is the reality of the B2B marketplace and how modern purchase decisions get made.