Martech

MARCH 3, 2022

Last month, Perkuto joined more than 2,000 registrants across the globe to attend the Workato partner kickoff event. Massimo delved into five reasons why automation is crucial for business success: Reduce cost and increase efficiency by streamlining processes and minimizing manual errors. iPaaS is having its moment.

Enterprise Management 98

Enterprise Management Automation Co-Registration Marketing Management 98

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Franchisees pay to use a brand’s identity, processes, and business model to sell that brand’s products or services. Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. One way around this is to use product registration.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

Research 118

Research Co-Registration Brand Identity Branding 118

Capstone Insights

NOVEMBER 23, 2017

Broadly they fit into two categories: data and process. Data is focused on how an organization manages and structures its CRM data and process is focused on how people use and interact with a CRM. Time to convert: There needs to be a process for converting net new leads into contacts associated with an account.

CRM 45

CRM Process Work Management Co-Registration 45

Computer Market Research

JUNE 12, 2019

Channel Partner Co-op MDF Programs and the Unused Channel Marketing Funds Dilemma. In some cases, vendors have considered completely slashing their Co-op MDF programs altogether. Co-Op and MDF Programs from a Partner’s Perspectives. Many channel partners have grown an immune distaste towards Co-op MDF programs.

Budget Programs 87

Budget Programs Marketing Management Advertising Channels Co-Registration 87

DiscoverOrg

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! This co-dependent relationship may be on the rocks – but it’s not doomed for failure ! Marketing has certain data needs. Sales has others.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

SocialPilot

JANUARY 31, 2024

Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. Online sessions before and during the event witnessed higher attendance, with the audience eager to learn from the industry experts. This way, every aspect of your event will be popularized.

Case Study 90

Case Study Case Studies Work Management Studies 90

Top Rank Marketing

SEPTEMBER 11, 2023

As fellow runners, our co-founder and series host Lee Odden joins Wil to delve into the parallels between running and marketing. Wil also offers an exclusive preview of his presentation, “ Houston, We Have a Landing Page Problem—and ChatGPT Might be the Solution ,” at the upcoming MarketingProfs B2B Forum event.

B2B Marketing 97

B2B Marketing B2B Lead Ranking Marketing Qualified Leads 97

Litmus

JULY 28, 2022

Drumroll please: We’re thrilled to announce our keynote speakers for Litmus Live 2022— the premier email marketing event for email pros, by email pros. Four experts are headlining our lineup for the most anticipated email event of the year: Kason Morris – Head of Learning Experience Design, Salesforce. The best part?

Peer-to-peer 79

Peer-to-peer Thought Leadership Co-Registration Creativity 79

Vidyard

AUGUST 26, 2020

You may have already realized why online events are great for your marketing strategy. They’re easier for your viewers to attend, they put less stress on your budget, and they let you drive ongoing demand by converting event recordings into evergreen content. Webinars are one of the best uses of your online event bandwidth.

Webinar Metrics 65

Webinar Metrics Co-Registration Bandwidth Demand 65

sagefrog

FEBRUARY 7, 2024

Businesses are leveraging AI to streamline operations, analyze data, and automate processes. Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Vidyard

APRIL 10, 2019

Personalized video is changing that, giving them a compelling new way to break through the noise and connect on a more human level,” says Michael Litt , CEO and co-founder of Vidyard. Registration is free and available now. ” “Sales is becoming more personal every day.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

markempa

JULY 1, 2013

Webinar platforms have become inexpensive and allow for easy production management, from setting up registration pages to interfacing with the audience to reviewing attendance metrics. Webcasts enhance Lithium’s content library since broadcasts are available on demand immediately after the event and are used in lead nurturing efforts.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

Hinge Marketing

DECEMBER 16, 2020

You used to be able to gain trust by speaking to people in person at conferences or events. Host a co-branded webinar : This is one of the fastest ways to start showing a return from your licensed content. Both organizations will promote the event and you will get a list of registrants and attendees – new names to add to your database.

Lead Ranking 119

Lead Ranking Lead Scoring Generation B2B 119

Top Rank Marketing

AUGUST 21, 2023

This series is created by TopRank Marketing in partnership with MarketingProfs B2B Forum , an event that gathers the brightest minds in the B2B marketing industry. PLUS: Get $100 off individual registration and $300+ for groups of three or more by using our special code, “TOPRANK” when you register here.

B2B Marketing 70

B2B Marketing B2B Paid Search Agency Co-Registration 70

Hubspot

AUGUST 20, 2019

TL;DR: Fundraising requires lots of registration.). Cause-related marketing, also known as commercial co-ventures, are also regulated by law. Commercial co-ventures exist when a nonprofit organization makes an arrangement with a business to receive a percentage of sales. Individual Event Donations.

Co-Registration 93

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 93

Content Marketing Institute

SEPTEMBER 3, 2018

e-books, our blog, webinars, co-registration opportunities, etc.). process , content creation , distribution and promotion , measurement and reporting , etc.). Our measurement processes constantly evolve. As you build your measurement processes, keep these tips in mind: Track conversions. Be ready to adapt.

Webinar Metrics 108

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 108

Marketing Insider Group

JANUARY 10, 2022

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. This is easier than ever now that many events have digital components that eliminate the need to travel in order to participate.

Marketing AI 304

Marketing AI Enterprise Management Peer-to-peer Best Practices 304

ClearVoice

FEBRUARY 4, 2020

Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’ To the contrary, our marketing generates revenue (book sales and event registrations)… roughly 1M+ visitors and 500+ qualified leads per year. Four hours?

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

SmartBrief - Marketing

SEPTEMBER 28, 2023

This shift involves the “Return to Taobao, the Users and the Internet” guided by the insights of Jack Ma, co-founder of the Alibaba Group. Notably, as of June 1, over 2 million SMBs have secured their first orders during this year’s 618 Shopping event. What does the new strategy mean?

eCommerce 52

eCommerce Marketing & Strategy Co-Registration Marketing Management 52

ConvertKit

DECEMBER 4, 2019

The naming is such a fun part of the process. To qualify for registration, a trademark owner must use the trademark “in commerce.” Trademarks do not have to be registered with the United States Patent and Trademark Office to be afforded protection, although registration has some great benefits. Who doesn’t love a good pun?

Paid Content 55

Paid Content Privacy Policies Terms and Conditions Copyright 55

Content4Demand

SEPTEMBER 5, 2019

Instant Registration: Webinar – 4 Brands Driving Real ABM Results. Disrupting the customer experience to put buyers in the driver’s seat during the decision-making process has proved valuable for progressive companies. It was a common theme at Hubspot ’s recent INBOUND 2019 event in Boston. Conversation Changers.

Co-Registration 54

Co-Registration InsideView Account Based Marketing ABM 54

ConvertKit

JANUARY 22, 2021

He put up a simple landing page and a pre-registration form using ConvertKit. The process included minimal promotion. Louis Nicholls went from having no subscribers to his email list—to a sold-out pre-launch event, just two months later. In this case, Flynn had proof of concept by previously selling workshop events.

Lead Ranking 112

Lead Ranking Co-Registration Course Pricing 112

Capstone Insights

SEPTEMBER 26, 2017

It comes down to defining what a lead is and how it is represented and processed within an organization’s CRM. When a person goes to your website and submits an online registration form, that lead goes into your marketing automation platform. What is lead management method? The marketing automation platform then sends it to your CRM.

Lead Management 40

Lead Management Work Management Marketing Management Co-Registration 40

SnapApp

DECEMBER 13, 2018

Pick a date for your webinar to go live and work backwards, giving yourself roughly three weeks to promote the event, and three weeks to develop the content. This strategy might not yield massive registration numbers, but it means that the people who do register for your webinar will be higher quality leads.

Webinar Metrics 48

Webinar Metrics Co-Registration Marketing Automation Services Banner Ads 48

Vidyard

APRIL 10, 2019

Personalized video is changing that, giving them a compelling new way to break through the noise and connect on a more human level,” says Michael Litt , CEO and co-founder of Vidyard. Registration is free and available now. ” “Sales is becoming more personal every day.

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

PathFactory

JULY 8, 2019

Questions specific to your sales process are more difficult to get from other sources. Full disclosure: With my team at GoToWebinar, I co-hosted a session with Vyond. We wanted to test the impact of a video teaser on webinar registration rates. The question for Business Type and Marketing Automation I find valid.

Landing Pages 58

Landing Pages Webinar Metrics Co-Registration Marketing Automation Services 58

Vidyard

OCTOBER 16, 2017

Video has emerged as a strategic communications tool for modern business, yet most organizations lack the tools and processes required to bring the power of video to their various business units in a way that is simple, integrated and aligned with business goals. The next Fast Forward event is scheduled for Nov 29-30.

Enterprise Management 54

Enterprise Management Marketing Automation Services Video Marketing Co-Registration 54

Hubspot

AUGUST 30, 2016

Live streaming is a way to broadcast your events to an online audience. It’s a digital alternative to something like selling tickets to an in-person event, and allows you to reach people near and far with live video. Live streaming can be used for a number of different event types, as well. Registrants and attendees.”.

Planning 77

Planning Co-Registration Work Management Contingency Planning 77

Buffer

MARCH 31, 2022

" A: Documenting the process of building Ritika Mehta built Marked (now acquired) : "My newsletter & Twitter is where I talk about building products and my experience with building & running a startup. You may not remember or see a reason to share specific events relevant to your efforts to build in public.

Transparency 73

Transparency Paid Search Agency Ad Building Co-Registration 73

Vidyard

OCTOBER 16, 2017

Video has emerged as a strategic communications tool for modern business, yet most organizations lack the tools and processes required to bring the power of video to their various business units in a way that is simple, integrated and aligned with business goals. The next Fast Forward event is scheduled for Nov 29-30.

Enterprise Management 50

Enterprise Management Marketing Automation Services Video Marketing Co-Registration 50

Hubspot

SEPTEMBER 13, 2012

If you're in the corporate events industry, you've got a tough job on your hands. There are thousands of events every year, and they're all competing for one goal: to be the most talked about event in their industry. But how do you actually put on a killer event? 21 Insider Tips to Make Your Next Event a Smash Hit.

Co-Registration 28

Co-Registration Tips Peer-to-peer Conference 28

Sprout Social

NOVEMBER 11, 2021

Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale. Deliver a superior customer service by enabling customer care and social media teams to collaborate and co-manage incoming messages.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

ConvertKit

JANUARY 17, 2020

A well-crafted webinar landing page helps maximize signups and attendance at your event, while also giving you a home base where you can funnel visitors before, during, and after your webinar. The human brain processes images faster than text—it takes as little as 13 milliseconds to absorb and remember an entire image.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Customer Experience Matrix

FEBRUARY 26, 2012

The heart of Balihoo is wizard-driven processes to set up different kinds of marketing campaigns. The system supports event-triggered and multi-step campaigns, although Balihoo has found that most local marketers balk at entering the response details needed to maintain them. managing co-op funds is surprisingly rare.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Adobe Experience Cloud Blog

AUGUST 12, 2011

This particular virtual event was based on just that – virtual events. I’ve taken the liberty of taking yesterday’s 4 hour event and condensing it into 4 points for you and your marketing team to leverage at your leisure. This will keep the event top-of-mind for registrants.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48