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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

Businesses are leveraging AI to streamline operations, analyze data, and automate processes. AI tools reshape ad creation, providing innovative ways to reach wider audiences. Facebook’s Advantage+ leverages AI to dynamically refine ad targeting based on pixel data, conversion history, and audience engagement.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Franchisees pay to use a brand’s identity, processes, and business model to sell that brand’s products or services. One way around this is to use product registration.

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6 integrations to get more from your social media management platform

Sprout Social

Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale. If there isn’t an existing contact in Salesforce, you can create a lead directly from Sprout to capture this new lead in your marketing funnel. Get more from your martech stack.

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How to Create the Perfect Webinar Landing Page

ConvertKit

A well-crafted webinar landing page helps maximize signups and attendance at your event, while also giving you a home base where you can funnel visitors before, during, and after your webinar. Give you a home base to funnel traffic. Make registration a piece of cake. Draw readers in with compelling visuals.

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3 ABM Campaigns to Grow Your Pipeline in 2022

Terminus

I am the co-founder at FullFunnel.io The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. The Behind-The-Scenes Process of Three Abm Campaigns With 6000+% ROI.

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Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange

Adobe Experience Cloud Blog

This particular virtual event was based on just that – virtual events. I’ve taken the liberty of taking yesterday’s 4 hour event and condensing it into 4 points for you and your marketing team to leverage at your leisure. This will keep the event top-of-mind for registrants.

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29 Simple Ways to Grow Your Email List

Hubspot

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. We added calls-to-action (CTAs) on our Facebook page for HubSpot Academy below. Host a co-marketing offer with a partner. With Traditional Marketing.