Marketing Insider Group

FEBRUARY 6, 2023

IDC defines digital transformation and maturity as “using information at the center of new business models, leveraging Third Platform technologies (mobile computing, big data and analytics, social media, and cloud computing), creating new customer experiences, and optimizing data-driven decision-making to transform your business”.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

CMO 108

CMO Relevance Enterprise Management Peer-to-peer 108

Heinz Marketing

APRIL 21, 2022

CMO Interim: nThrive + Linus Health; CMO Executive Advisor nThrive + Precisely. Do they have the time and resources to hire a full-time Chief Marketing Officer (CMO)? Hiring the right fractional CMO (also known as an outsourced CMO or interim CMO) can address the time element and leverage the company’s ongoing momentum.

CMO 97

CMO PR Domain Network Marketing 97

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. 50 Enrico Molinari CMO GovTech Innovation Manager | University Professor | Top 5 Global Fintech Influencer Contact Enrico Molinari Score: 31.33 4 Dr. McKenna Score: 31.33

B2B Thought Leadership 73

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 73

Mereo

APRIL 13, 2023

Our parents, teachers, mentors have said it, and it still holds true: just because we think it does not mean we should share the thought aloud. The same sentiment applies to your B2B thought leadership approach. Your B2B thought leadership strategy needs to be driven by purpose and value. Find these below.

B2B Thought Leadership 36

B2B Thought Leadership Thought Leadership Organization B2B 36

Oktopost

OCTOBER 7, 2021

Julie Preiss, CMO of Appgate takes the hot seat. Listen to the podcast: For more thought leadership on measuring buyer intent check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here.

Buyer Intent 62

Buyer Intent CMO Intent B2B Thought Leadership 62

seo.co

JUNE 28, 2020

What is an Outsourced CMO? When Do Businesses Hire Outsourced CMOs? + The Biggest Pros of Outsourcing a CMO. + The Biggest Cons of Outsourcing a CMO. + How to Find the Right Outsourced CMO. For growing businesses, decisions around human resources, hiring, and leadership are often the most difficult ones to make.

CMO 105

CMO Work Management Marketing Management Service 105

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent over the next 12 months. Define Program Objectives.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Looking to Learn More About Video for Social Media? Listen to the podcast: About Sivan Felder: Sivan Felder eats, sleeps and breathes video.

Social Media 105

Social Media Video Marketing B2B Thought Leadership Media 105

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. The initial idea and business direction for an editorial-driven news site came from Nutanix CMO Ben Gibson, VP of Corporate Comms Tonya Chin and Massaro.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. We’re discussing both the icks and ideals for Women’s History Month social media ideas. For some women, like Alexa Heinrich, Social Media Manager at St. Alexa Heinrich Social Media Manager, St.

Social Media 114

Social Media Media Work Management Paid Search Agency 114

The Marketing Blender

APRIL 5, 2022

B2B digital marketing refers to marketing a product or service via online channels such as websites, email, and social media to reach and engage with potential customers. B2B digital marketing can expand to include website design, search engine optimization (SEO), email marketing, and social media marketing.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

B2B Marketing Traction

MAY 31, 2012

According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader. … …Your products aren’t as unique as you think. ” Ernst goes on to say that thought leadership marketing presents a strong point of view in an industry.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders?

CPO 145

CPO B2B Thought Leadership Transparency Brand Identity 145

Outgrow

APRIL 9, 2024

About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. EPISODE 183: Small Business, Big AI: Qualcomm’s CMO Don McGuire on How SMEs Can Thrive in the Age of AI The Intro! Don McGuire: CMO of Qualcomm.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. By 2015, Variety had been sold to Jay Penske and Penske Media. Can you tell us more about those?

Storytelling 85

Storytelling CMO Advertising Agencies Custom Publishing 85

EveryoneSocial

SEPTEMBER 1, 2020

There is no need to focus on how social media is incredibly powerful for your organization. However, many organizations and corporate leaders neglect to understand the value of executives on social media. However, many organizations and corporate leaders neglect to understand the value of executives on social media.

Social Media 106

Social Media Lead Scoring Lead Ranking Media 106

Martech

DECEMBER 20, 2023

Social Pros Podcast “Social Pros,” one of the longest-running marketing podcasts, focuses on the real-world experiences of social media practitioners. Whether you’re an old hand or just starting, you’ll find advice that you can use to improve SEO, content marketing, social media strategy, email marketing and more.

Marketing AI 108

Marketing AI Ethics Planning Paid Search Agency 108

Marketing Insider Group

MAY 27, 2023

Tune in to hear our industry’s thought leaders share their two cents on some pretty revolutionary marketing ideas. If you enjoy that, his next book on leadership is even more profound. Erin Clift Erin Clift, CMO of Waze, shares her journey and the intersection of media, content, and technology.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Top Rank Marketing

JULY 21, 2023

MarketingCharts B2B marketers say social media drives revenues When it comes to the most effective B2B channels for driving revenue, 60 percent of U.S. MarketingProfs How is the Role of the B2B CMO Changing? SEO Roundtable Thought Leadership Produces High ROI, Business Leaders Say 97 percent of U.S.

Marketing AI 85

Marketing AI B2B Marketing B2B Thought Leadership B2B 85

Oktopost

JULY 7, 2021

Eric Williamson, CMO of CallMiner, takes the hot seat today. Listen to the podcast: For more thought leadership on ABM and holding both sales and marketing accountable for revenue, check out our Radically Transparent podcast on Apple Podcasts , Spotify or LinkedIn. Catch all episodes here. Catch all episodes here.

Account Based Marketing 117

Account Based Marketing ABM Demand Generation Agencies B2B Thought Leadership 117

Marketri

DECEMBER 11, 2023

The blog highlights the seismic shift to digital marketing, the rise of social media, the vital importance of personalization, the advent of mobile marketing, and the transformative impact of data-driven decision-making. The same power of teamwork and cool-headed leadership seen in the cycling world enables B2B marketers to thrive.

Planning 62

Planning B2B Thought Leadership CMO Ethics 62

Launch Marketing

APRIL 20, 2022

As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. For over two decades Neil has been providing consulting and thought leadership to the business and marketing community. Mike_Stelzner Founder, Social Media Examiner .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

LEADership

FEBRUARY 10, 2015

This CMO Spotlight Series features some of the most imminent thought leaders of our time. Alan is the Principal and CMO of Alan See CMO Temps, LLC and a Forbes Most Influential CMO on Social Media. No one really thought they were good days back then. On Getting the C-Suite Involved with Social Media….

CMO 40

CMO Social Media B2B Thought Leadership Media 40

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Contently

OCTOBER 11, 2022

When you think of content marketing, you probably think of multi-media influence across mediums. For this reason, content creators typically fall under the marketing function, and marketers are often led by Chief Marketing Officers (CMOs). At other organizations, CMOs and CCOs both have a seat at the executive table.

Peer-to-peer 200

Peer-to-peer Budget Programs Content Class 200

Oktopost

JULY 14, 2021

Jill Murray, CMO of Arcadis, takes the hot seat today. Listen to the podcast: For more thought leadership on cultivating a people-first culture, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Episode Summary.

B2B Thought Leadership 118

B2B Thought Leadership Transparency CMO Thought Leadership 118

Martech

AUGUST 14, 2023

This discussion is vital for anyone in the marketing industry, particularly those in leadership roles like CMOs. Taylor Bryant, CMO at agency Mythic, concurs that these factors have “accelerated” the movement, not initiated it. Seasoned fractional CMO Kristin Gallucci offers a unique perspective on this trend.

Marketing & Strategy 95

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 95

Marketing Insider Group

JUNE 29, 2020

At the recent CMO Brand Digital Summit, GDS Group welcomed Michael Brenner , the best-selling author and CEO of Marketing Insider Group who delivered the fantastic keynote: ‘ Weathering the storm: Marketing in the midst of disruption’. Media Contact: Georgie Beer, Head of Content Marketing, GDS Group.

Paid Search Agency 261

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 261

Marketing Insider Group

SEPTEMBER 9, 2020

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Qualified leads are businesses that replied to your marketing campaign via phone, email, or social media response, comment, or inquiry. . Leaders are looking beyond engagement numbers and qualified leads.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

FMG Suite

SEPTEMBER 13, 2022

FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, today announced that it has been selected as the winner of the Technology Providers Marketing Automation and Social Media Leadership awards in the 2022 WealthManagement Industry Awards.

Marketing Automation Services 40

Marketing Automation Services Social Media Marketing Automation Marketing Management 40

EveryoneSocial

MARCH 15, 2021

And one of the best ways for executives to do that today is to establish a personal brand on social media. In fact, 82% of consumers are more likely to trust a company whose CEO and leadership team engages on social media. He uses his social media to share content about the U.S. Read our customer story here.

Examples 103

Examples Personalization Brand Identity Branding 103

Marketing Insider Group

NOVEMBER 15, 2021

Basically, the creme de la creme when it comes to content marketing, engagement and thought leadership. Obvious answer: they’re thought leaders in the industry. From their social media presence, to email nurturing , to their blogs and ebooks, there is endless information within these names. And I talk to people.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

No wonder the latest CMO Survey , conducted by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association, showed planned marketing outsourcing at its highest level in at least five years. “If True marketing automation involves predictive analytics , social media marketing, email marketing, lead generation, and more.

Startups 173

Startups Paid Search Agency Planning Autoresponders 173

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. From the HubSpot Report: About 65% of marketers report that video is their primary form of media used within their content marketing strategy in 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Contently

MAY 3, 2017

Tesla had practically no advertising budget, resisted hiring a CMO, and operated out of a series of showrooms rather than automobile dealerships. Tesla’s most valuable marketing tool to date is its earned media coverage on energy projects , such as the Gigafactory , and its disruption of the traditional auto industry.

Media 143

Media Ad brokers Lead Ranking Marketing Budget 143