Sword and the Script | B2B

APRIL 16, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. You don’t need a lot. . * * * I first learned about this study from an article in Media Post: B2B Startups Dodge Marketing – And This Could Hurt Their Valuation. >>> Need an extra pair of hands?

Startups 107

Startups Peer-to-peer Studies Ideal Customer Profiles 107

EveryoneSocial

SEPTEMBER 1, 2020

There is no need to focus on how social media is incredibly powerful for your organization. However, many organizations and corporate leaders neglect to understand the value of executives on social media. However, many organizations and corporate leaders neglect to understand the value of executives on social media.

Social Media 106

Social Media Lead Scoring Lead Ranking Media 106

Sword and the Script | B2B

APRIL 23, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>>

Marketing Automation Services 81

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 81

Sword and the Script | B2B

MAY 11, 2021

Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big returns. One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership.

Studies 64

Studies B2B Thought Leadership Thought Leadership Paid Search Agency 64

Walker Sands

AUGUST 1, 2022

The world of advertising technology is a small but mighty segment of the media. Allison is the managing editor at AdExchanger, and despite the hundreds of PR pitches she receives everyday, she reads and responds to each of them. What kinds of PR pitches do you like receiving? It really is just thinly veiled self-promotion.

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52

ClickZ

MARCH 14, 2022

This earned the gaming giant $35m in media and a 246 percent increase in the brand’s social share of voice. What stood out was how P&G has embodied its roots, inclusion, and advocacy through its leadership as well. Michael Collins is CMO and Managing Director of CFA Institute. ‘ Q2. appeared first on ClickZ.

Brand Identity 130

Brand Identity Branding Planning Paid Search Agency 130

Content Standard

OCTOBER 7, 2021

” Jessica works with her leadership team to develop “hard” metrics and allocations. ” This type of content is very trackable, with clear SEO and traffic acquisition benefits — and it keeps the leadership team happy.

ROI 123

ROI Brand Identity Branding Top of Funnel 123

The Marketing Blender

FEBRUARY 13, 2024

Stay ahead of the competition by implementing proven methods, leveraging social media platforms, optimizing search engine rankings, engaging with your target audience, and crafting compelling content that resonates with your customers. Lead Generation: Using digital advertising and media to generate leads.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

6sense

NOVEMBER 9, 2021

Ask a couple hundred chief marketing officers to talk about public relations and their PR agency relationships, and you’re guaranteed to get a robust discussion, countless hot takes and some great horror stories. I love everything about PR (30%). ” The responses: Can’t measure ROI (32%). Too expensive (11%).

Demand Generation Agencies 48

Demand Generation Agencies PR Advertising Agencies Paid Search Agency 48

PureB2B

JUNE 14, 2021

B2B PR: This comprises, among other things, thought leadership pieces, interactive engagements such as AMAs (Ask Me Anything), and features in online publications. Social media marketing: From LinkedIn, Twitter, and Facebook to TikTok, you need a strong presence anywhere your target audience hangs out.

Budget Programs 62

Budget Programs Paid Search Agency Optimization Advertising Agencies 62

LEADership

NOVEMBER 11, 2014

When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” With all these technological changes, social media is a tsunami that has exploded the power of connections between people.

CMO 40

CMO Top of Funnel Buyer's Journey Multi-Channel 40

Moz

JUNE 23, 2020

you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. 9:25am – Keynote – Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. Andy Crestodina, Co-founder and CMO, Orbit Media. So what is thought leadership?

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. 9:25am – Keynote – Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. Andy Crestodina, Co-founder and CMO, Orbit Media. So what is thought leadership?

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Webbiquity

JANUARY 5, 2021

Journalist turned social media pro. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. Impacting education at the cross-section of Tech, Art, and Media. Passion for high character leadership. Live well, laugh often. ? Following: 180.

Twitter 261

Twitter Startups Work Management Marketing Management 261

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Ahava Leibtag is a speaker, writer, content marketing strategist and President of Aha Media Group. Jason Miller is the Global Content Marketing Leader at LinkedIn and author of a best-selling book on social media and content marketing, Welcome to the Funnel. He has said, “Red Bull is a media company that happens to sell energy drinks.”

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), So, happy new year, and here are some of my thoughts on what we’ll see as priorities for adoption and investment in 2017.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Marketing Insider Group

DECEMBER 20, 2012

By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Adobe Experience Cloud Blog

JUNE 30, 2015

Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? Because today is officially Social Media Day! June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. 5:30AM: BUZZZZ!

Social Media 48

Social Media Work Management Media Thought Leadership 48

Webbiquity

NOVEMBER 5, 2013

Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. She is an expert blogger for AT&T Networking Exchange on social media.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. She is an expert blogger for AT&T Networking Exchange on social media.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Buzz Marketing for Technology

JUNE 6, 2012

Luckily, you are a Socially-aware CMO and you have the right answer: the little “i” influencer- those unsung folks who can help supercharge your brand and make your campaign a true success. And not all influential people are engaged in social media. You can then turn to your PR agency. So I was talking with a CMO buddy of.

CMO 100

CMO PR Social Media Ad Agencies 100

Webbiquity

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network. What is it?

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

markempa

MAY 23, 2005

« State of the Art Lead Tracking | Main | Blueprint for Personal Lead Generation Success » Peformance Measurement, Corporate Culture and the CMO Yesterday, I met with the CEO, CMO and CSO at a top 500 software company. CMOs are faced with a challenge that they can influence - their company culture.

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

SWZD

AUGUST 5, 2019

At that time there were opportunities in the field of public relations, and he was hired by a PR firm in Boston named Cone Communications , whose clients primarily sold to consumers. Nina Hargu s , CMO of Dell EMC Marketing, who had a large influence on the global marketing programs he was responsible for at EMC.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

MARCH 16, 2015

in the middle of all the action—we had a fun mix of engaging marketing thought leadership sessions, plenty of places to charge your devices and relax, a sweet photobooth, swag, and a taco bar! After lunch, Matt Zito from Synthesio, and David Parkinson from Nissan, took the stage to present on social media ROI. PR and Comms.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Hubspot

OCTOBER 18, 2013

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Alright, here''s how to change how you think about PR, your company, and how the two relate. Write a press release. Hired a new executive? Write a press release. Any of that look familiar?

PR 28

PR Press Public Relations Startups 28

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. and a Design Leadership Forum Member for Invision.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

SWZD

OCTOBER 2, 2019

She said that when she was at Seagate, she worked with Scott Horn , currently CMO for 24[7].ai In terms of recommended books, she said there are a lot but one that was on her mind because she was in the middle of reading it and thought was very good was Rand Fishkin’s book, Lost and Founder. Mentors and Go To Resources. BitDefender.

CMS Development 48

CMS Development Enterprise Management Planning Work Management 48

Content Marketing Institute

JULY 24, 2018

Anna Hrach , strategist at Convince and Convert, offers an insightful grounding thought. “No Mobile is for media. ” Andy Crestodina , co-founder, CMO, Orbit Media. Jason Schemmel , social media manager, Harper Collins Christian Publishing . Christoph Trappe , director of content, Stamats Business Media.

Marketing Budget Creation 103

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 103

markempa

NOVEMBER 15, 2005

Sridhar Ramanathan (a CMO Council Member), over at the Pacifica Group Blog , shares a collection of ideas that stood out to him during the conference in his post Gold Nuggets from the CMO Council Summit Heres one of the nuggets that Sridhar captured: "Marketing is here to do one thing—impact topline and bottomline.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

Marketing Insider Group

JANUARY 6, 2020

Digital Summit conferences bring thought leaders and speakers from some of the world’s leading brands together at conferences throughout the US. DigiMarCon conferences make up the largest digital marketing conference series in the world, bringing together some of the most thought-provoking speakers from all over the world.

Conference 54

Conference Marketing AI Work Management Marketing Management 54

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights. What is social media data?

Social Media 131

Social Media Media Ideal Customer Profiles Analytics 131

Hubspot

SEPTEMBER 15, 2014

Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. What can they teach us?

Social Media 28

Social Media Media Lead Scoring Lead Ranking 28

ClearVoice

APRIL 19, 2022

But as online content continues to grow, making your content and brand stand out from other businesses requires an effective public relations or PR strategy. Combining PR and content marketing strategies is essential to improve SEO/online visibility. Both content marketing and PR are highly valued in business.

PR 105

PR Paid Search Agency Content Marketing Advertising Agencies 105

Ambal's Amusings

DECEMBER 17, 2009

Keeping a Closer Eye on Content ROI – CMO Council. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). B2B Marketing Fundamentals Don't Change. Marketing and Sales Alignment – Marketo eBook (New!).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Onalytica B2B

JANUARY 18, 2017

But — give it a few years and I believe we’ll be seeing a huge shift in the media advertising space. ” Tim Hughes – Co-Founder of Digital Leadership Associates. Digital Leadership Associates. Third Door Media. ” Matt McGee – Editor-In-Chief of MarTech Today. ” MAPPING THE COMMUNITY.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50