CMO Media Multi-Touch Attribution Thought Leadership 
Sword and the Script | B2B
APRIL 23, 2024
Sword and the Script Media can help with B2B marketing, PR and social media. And it’s easy to poke holes in most attribution models. >>> Need an extra pair of hands? Successful B2B software companies think hard about marketing measure Measurement has long been an Achilles heel for marketing.
Engagio
JANUARY 20, 2024
As a seasoned expert in the field, she shares her insights on the critical role of CMOs in today’s economic landscape. Her passion for marketing shines through as she stresses the importance of a well-rounded knowledge base and assembling a strong leadership team to allow for a laser focus on strategy.
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ClickZ
JUNE 21, 2023
Ty Heath: Before we delve into that, I’d like to touch upon why we find ourselves in this situation. It’s crucial to ensure that the ad is attributed to your brand, using distinctive colors, logos, and assets. Media is important too, but creativity is a fundamental element. I can see the connection.
B2BMarketing.net
FEBRUARY 8, 2024
The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.
ClickZ
JANUARY 29, 2020
While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. Marketers have more channels to monitor, from social media, to AI assistants, and more. What are your thoughts on the topic of the changing role of a CMO?
The Marketing Blender
FEBRUARY 20, 2024
This complexity heightens the difficulty of marketing to multiple personas with different needs and tracking attribution amidst off-screen decisions that can sometimes span multiple organizations. Multi-Channel B2B Marketing: The Key to Success In today’s digital age, relying on a single marketing channel is a mistake.
B2B Marketing Exchange
NOVEMBER 15, 2023
Sales Enablement Content Marketron Marketron’s website, Aspire, provides content aimed at inspiring and empowering broadcast and media sellers, covering topics like sales ideas, ad categories, creative strategies and industry trends. Research-Based Content Splunk + TechTarget Splunk’s “What’s Your Data Really Worth?
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