Liveintent

APRIL 26, 2022

As the most trusted media channel on the web, email is the answer to understanding your audience, gathering first-party data, and reaching customers with opt-in, one-to-one content at just the right moment. As LiveIntent CMO Kerel Cooper says, “When you’re in your inbox, it’s you and the content.

Personalization 62

Personalization ROAS Emarketing eCommerce 62

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. Add Lee: https://plus.google.com/+LeeOdden. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

ViewPoint

DECEMBER 20, 2011

Social media strategies and ROI. Here are our guest marketing and sales bloggers along with their ViewPoint posts in 2011: Ardath Albee , CEO, Marketing Interactions eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset. B2B marketing and sales strategies and tactics. Outsourcing lead generation. Sales management.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

markempa

MAY 23, 2005

« State of the Art Lead Tracking | Main | Blueprint for Personal Lead Generation Success » Peformance Measurement, Corporate Culture and the CMO Yesterday, I met with the CEO, CMO and CSO at a top 500 software company. CMOs are faced with a challenge that they can influence - their company culture. What do you think?

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

LEADership

SEPTEMBER 10, 2013

“What do you mean we need to increase our social media budget? B2B marketing professionals are challenged every day with how to get executive management to buy in for social media. And unless we embrace and excel at social media marketing integrated into the full marketing mix, we’ll be at a competitive disadvantage.”.

Social Media 40

Social Media Budget Programs Buy Media 40

Porch Group Media

MAY 11, 2021

Source: CMO] Website visitors who are retargeted are more likely to convert by 43%. Source: eMarketer]. While the majority of them (60%) remain neutral about seeing retargeted ads, 25% enjoy them because they are reminded of products and services they were looking at previously.

Classified Ads 52

Classified Ads CTR eCommerce Marketing & Strategy 52

EveryoneSocial

JUNE 14, 2022

Today, social media is the place where people consume, connect, research, learn, and buy. Additionally, when employees actively create, share, and engage on social media, it benefits their own personal brands as well. eMarketer ). Let’s explore! The Employee Influencer Effect. MSLGroup ). A win-win!

Paid Content 55

Paid Content Paid Search Agency Marketing Budget Ads 55

chiefmartech

JUNE 28, 2016

As I’ve noted before in this piece on What Marketing Technologists Want , the right marketing technologist can be the secret weapon for a CMO looking to drive growth — both top-line and bottom-line. eMarketing Specialist. eMarketing Manager – CRM. Social Media and Brand Manager. Social Media Manager.

Marketing Management 55

Marketing Management Paid Search Agency Sample Emarketing 55

Marketing Insider Group

JANUARY 24, 2013

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale. Social Media Bouncer.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Content Standard

DECEMBER 8, 2016

After all, Millennials are tethered to their internet-powered devices and social media networks, and it makes sense that they would readily embrace digital marketing vehicles when creating their own budgets. In other words, Millennials are three times more likely than boomers to spend more than half of their media budget on digital.

Planning 40

Planning Allocation Marketing Budget Creation Emarketing 40

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Sites such as Statista , Marketing Charts , AdWeek and Emarketer are treasure troves of up-to-date data and news for marketers. Social media. It’s timely. It’s trackable.

Paid Content 95

Paid Content Research Ad Frequency Demographics 95

Ambal's Amusings

FEBRUARY 18, 2010

Does this mean cross-media, low-volume campaign all year long? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Content Standard

FEBRUARY 17, 2015

Those partnerships in business can take different forms depending on the industries involved, but one prevailing partnership businesses are pursuing is one that connects them to the media industry. “Once you scale it, it’s not native anymore—it’s paid media.”

Brand Identity 40

Brand Identity Branding Business Advertising Agencies 40

The ROI Guy

AUGUST 4, 2010

According to an article by eMarketer, “Is the Click Still King?”, According to eMarketer however, this is not the case today. Similarly, Collective Media reported that in February 2010, click-throughs were the most common measurement of ad network performance, used by 64% of responding advertisers. eMarketer.

Marketing Budget 40

Marketing Budget ROI Emarketing CMO 40

Webbiquity

APRIL 26, 2010

Don’t Forget the Brand in SEO, PPC and Social Media by Search Engine Journal. Thomas Baekdal offers a 22-point checklist for maximizing the way the web works today, from content generation and social media to calls to action. A CMO’s guide to picking the right market research by iMedia Connection. Well worth a read.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Ambal's Amusings

JANUARY 21, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Keeping a Closer Eye on Content ROI – CMO Council. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Ardath Albee's Tip. Short Termism.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Onalytica B2B

JANUARY 18, 2017

But — give it a few years and I believe we’ll be seeing a huge shift in the media advertising space. Third Door Media. Growth Hacking CMO. Not only will new machine learning marketing tech disrupt the jobs of ad managers, but many more, too.” ” Matt McGee – Editor-In-Chief of MarTech Today. Tech Junkie.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

LEADership

MARCH 3, 2015

It was very clear that while Peter, as the CMO of this mid-sized B2B company was enthusiastic about wanting to accelerate lead generation, there were a number of things holding him back. Source: eMarketer. In the same study quoted by eMarketer , this year’s number 1 goal for marketers is to improve the quality of leads.

Lead Generation 40

Lead Generation Generation Leads Lead 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. Fringe Social Media by the Numbers.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Hubspot

APRIL 27, 2015

Statistics lend authority and weight to your blogs, ebooks, and social media posts. 5) The CMO Council. If there were such a thing as a brain trust of the world’s best marketers, it would be the CMO Council. 7) eMarketer. If you’re in the business of content marketing, there is a 100% chance you need marketing statistics.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

ViewPoint

MARCH 6, 2012

For more on the steps needed to get sales and marketing cranking in unison, download this eBook featuring recommendations from leading experts including: Ardath Albee, author of eMarketing Strategies for the Complex Sale. For further inspiration, see how Kinaxis set itself apart in the marketplace using content (and social media).

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

markempa

NOVEMBER 15, 2005

Sridhar Ramanathan (a CMO Council Member), over at the Pacifica Group Blog , shares a collection of ideas that stood out to him during the conference in his post Gold Nuggets from the CMO Council Summit Heres one of the nuggets that Sridhar captured: "Marketing is here to do one thing—impact topline and bottomline.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. Fringe Social Media by the Numbers.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Ambal's Amusings

NOVEMBER 12, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Keeping a Closer Eye on Content ROI – CMO Council. Ardath Albee's Tip.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Webbiquity

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network. What is it?

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Ardath Albee.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Keeping a Closer Eye on Content ROI – CMO Council. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Ardath Albee's Tip. Adam Needles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

QuanticMind

NOVEMBER 16, 2016

In one study of UK internet users, eMarketer found that by 2017, 27% (14.7 Takeaway: Digital advertising may be more efficient than traditional, “old media” marketing, but we haven’t yet arrived at a perfect system in which every marketer’s message get clearly surfaced to relevant prospects, front-and-center. Intent is king.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Bannerflow

MAY 27, 2019

Priorities of today’s CMO. According to a recent study by Emarketer , the number one priority for CMOs is efficiency. While, other focus areas such as: customer experience, brand awareness and global expansions ranked high – efficiency was the #1 priority for CMOs in the Americas and APAC region. Creativity is free!

Advertising Agencies 65

Advertising Agencies Display Webinar Metrics Advertisements 65

Ambal's Amusings

DECEMBER 17, 2009

Keeping a Closer Eye on Content ROI – CMO Council. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Ardath Albee's Tip.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

MAY 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Keeping a Closer Eye on Content ROI – CMO Council. Ardath Albee's Tip.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

EveryoneSocial

MARCH 12, 2019

If you are reading this post, you most likely know the value of social media in this digital age. Either way, you came to the right place for all your social media statistics needs. I’m sure you are probably hyper-aware that social media networks have become a juggernaut for businesses. Employees on Social Media.

Statistics 102

Statistics Social Media Paid Search Agency Enterprise Management 102

markempa

DECEMBER 21, 2006

A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

Ambal's Amusings

AUGUST 27, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and web presence optimization -- the fusion of SEO, search marketing, social media, content marketing and interactive PR. Ardath Albee's Tip. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100

markempa

JANUARY 23, 2005

" 3 of the top 10 trends are: CMO scrutiny Efficacy measurement Better lead management Top Marketing Trends: 10 things marketers will focus on in 2005 FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

markempa

APRIL 18, 2007

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Hubspot

JANUARY 7, 2014

To get a glimpse of just what kinds of popular marketing groups -- and even niche communities within marketing, like blogging and social -- there are on the social media site, check out our list below. 3) eMarketing Association Network. 9) Sales / Marketing Executives (CSO/CMO). Social Media. 10) Social Media Marketing.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28