Bluetext

MARCH 24, 2023

When talking about Search Engine Optimization (SEO), people are quite attuned to focusing on the website content end of things — such as meta text, internal linking, and keyword selection. Use keyword research tools, like Moz and SEMRush to find the most relevant keywords and phrases related to the video content to be optimized.

SEO 26

SEO Video Marketing Clickthrough SERP 26

Hubspot

DECEMBER 19, 2019

That's the panel on the right side of a Google results page with a business's hours, website, contact information, images, and related searches — all data that exists in Google's Knowledge Graph (more on this in just a minute). That's why you should consider optimizing your site for Google's Knowledge Graph. Is it interesting?

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Marketing Insider Group

SEPTEMBER 7, 2021

Google is constantly evaluating which factors indicate a high-quality website for their users. It’s important to keep up with these ranking factors if you want to stay on top of the search engine rankings pages (SERPs). But publishing content that’s optimized for all 200 of these signals? Impossible. High-Quality Backlinks.

Google 363

Google PageRank SERP Clickthrough 363

Launch Marketing

JUNE 20, 2018

While the concept of search engine optimization (SEO) may seem complex and daunting for many B2B startups and medium-sized organizations, there are several key SEO tactics that organizations can take right now to improve their search rankings. Continue reading to learn some actionable SEO tactics for B2B startups. On-Page SEO.

Startups 54

Startups Tactics SEO B2B 54

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). SEM is an umbrella term that encompasses both paid advertising and search engine optimization, that is, ranking organically for keywords. Quality Score. Maximum Bid.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Valasys

JANUARY 23, 2023

This post will teach you how to optimize PPC in advertising on a budget so you can focus on growing your company instead of testing it. The Search Network utilizes Google’s SERPs to display basic text adverts. If you want mobile traffic, boost your mobile bid adjustment. A digital agency can help you achieve your goals.

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

Hubspot

JANUARY 26, 2017

1) Diversify your traffic sources to keep earning visits from Google. Fishkin encourages a distributed content strategy designed to help you earn traffic from a variety of different sources. This approach ensures that your traffic numbers aren’t entirely contingent on people directly searching for your brand name. The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . Andy Crestodina.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Optinmonster

AUGUST 18, 2022

Do you want to get more organic traffic to your WordPress website? Our on-page SEO checklist can help you rank higher on search engine results pages (SERPs). SEO (search engine optimization) is constantly evolving, but on-page SEO will always be a critical part of getting seen online. Let’s get started!

SEO 123

SEO Optimization Lead Scoring Lead Ranking 123

Hubspot

APRIL 12, 2016

As marketers, we're always thinking about the most optimal way to target our potential customers. The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA).

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Hubspot

FEBRUARY 12, 2014

I can''t tell you the number of search results for companies I''ve come across that lack the one thing that might bring me to their websites: an effective meta description. The meta description is one of your last hopes on search engine results pages (SERPs) to attract a searcher to come to your site. Write like a true salesperson.

Effectiveness 28

Effectiveness SERP Clickthrough Click Rate 28

Hubspot

FEBRUARY 25, 2014

There''s one simple rule of thumb that remains a tried-and-tested technique for SEO success: optimizing your website with relevant and targeted keywords. By having a well-optimized site, you''ll start to see results like an improved quality of visitor, higher conversion rates, and in the end -- more closed customers.

Keywords 28

Keywords SEO Optimization Clickthrough 28

Hubspot

JULY 30, 2013

Implementing rich snippets -- especially on an ecommerce site with hundreds, even thousands, of products -- can have a huge impact on your website’s performance. Better clickthrough rates from search results. More qualified traffic and better conversion rates. It can help you see: Higher rankings in search results.

eCommerce 28

eCommerce SEO Google Clickthrough 28

Hubspot

JANUARY 24, 2013

When was the last time you gave your website a checkup? Website audits are extremely valuable and absolutely necessary before beginning any large-scale SEO or website redesign projects. The Benefits of a Website Audit. throughout the content of your website. throughout the content of your website.

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Hubspot

DECEMBER 13, 2012

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. You can set up a campaign , and within a few hours, people will be able to see your ads and click through to your website.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

DECEMBER 17, 2013

Because every time you write a new blog post, you create a new URL for your site -- and every new URL is a new opportunity for your website to be ranked in search. Blogging provides endless opportunities for your website to rank in search for content your persona cares about. 3) Optimize your blog posts for topics. and keywords.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Act-On

FEBRUARY 26, 2024

Once a winner is identified, it becomes the next control and is compared with another version for further testing and optimization. Unlike historical methods of buying ad inventory that involved price negotiations for ad placements on specific websites, ad exchanges enable instantaneous bidding for ad space available across the internet.

Paid Content 218

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 218

Hubspot

OCTOBER 17, 2014

We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. The Key Elements to Optimize in Your SlideShare Presentations. If your title is too long, your SERP CTR could plummet. Keep Your Title to ~55 Characters.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Optinmonster

NOVEMBER 13, 2019

Is a lack of organic traffic costing you sales? In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. Recommended Resource: Need more website traffic?

Keywords 79

Keywords Paid Content Traffic Research 79

Conductor

JULY 18, 2019

Creating landing pages for popular destinations means earning more traffic to your site. Beyond localizing by city, some OTAs like Expedia even targeted specific local landmarks to target organic search traffic from business travelers. To be competitive on the SERP, you’ll need to generate quality video content.

Top of Funnel 55

Top of Funnel SEO Marketing Websites Tips 55

Bluetext

DECEMBER 19, 2022

Search Engine Optimization, or SEO, has obviously been an important factor for website performance for well over two decades. In this article, we’ll talk about how website schema will be a key differentiator for organic search. Visual Density Search Can Improve Clickthrough. 2023 – Year of the Schema? Job Postings.

Marketing Websites 26

Marketing Websites SERP Work Management Clickthrough 26

ClickZ

OCTOBER 14, 2019

That’s come also with changes at Google of not wanting to just be a portal or a gateway to websites, but to actually allow users to transact and interact right there on Google property. Rob : In today’s Google, there’s really, for the vast majority of queries, no such thing as a national SERP anymore. Everything is local.

Analytics 14

Analytics Trends SERP Lead Scoring 14

Hubspot

MARCH 21, 2018

Search engine optimization (SEO) seems pretty straightforward. Your page is optimized for SEO, right? SEO stands for search engine optimization -- that much has stayed the same. It refers to techniques that help your website rank higher in search engine results pages (SERPs). You pick a few keywords, and voilà!

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77

Conductor

SEPTEMBER 29, 2022

On many modern marketing teams, PPC (pay per click, or paid search) and SEO (search engine optimization) functions are siloed. A full 25% of searchers click on the first organic result ; you should try to earn that first spot using SEO, especially since organic traffic converts at almost two times the rate of paid traffic.

PPC 52

PPC Paid Search Agency ROI SEO 52

PureB2B

JULY 26, 2021

More visitors will visit your website if you have effective content marketing. times the amount of traffic as businesses that produced zero to four posts per month. A content map is vital for coordinating your strategy and generating unique content that ranks high on SERPs. Search Engine Optimization.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62

ClearVoice

APRIL 11, 2022

Why should you avoid fluff in website ad copy? Your clickthroughs could suffer : The more you drive readers away from your content, the fewer conversions you’re able to realize because, ultimately, there is less meaningful traffic on your site. You want a reader to stay, engage, and later, return. You can even use AI to help.

Lead Scoring 52

Lead Scoring Lead Ranking Peer-to-peer Clickthrough 52

Single Grain

JANUARY 16, 2023

SEO statistics help you understand the behavior of your target audience, including how they interact with your website which, in turn, allows you to make data-driven decisions to improve your ranking. of total website traffic comes from organic search. ( Just 0.78% of people click on page 2 of Google’s SERPs. (

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Single Grain

MARCH 6, 2023

It’s the lifeblood of any website. If you’re not getting website traffic, your site might as well not exist. And if you are getting traffic, but it’s not converting into sales or leads, then you’re wasting your time. TABLE OF CONTENTS: ↓ What Is Website Traffic?

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

Hubspot

JANUARY 13, 2013

This sounds frighteningly similar to a story from this summer in which a certain website (which shall remain nameless) sent a lawyer at Guardlex to sue another website … over an inbound link. In other words, StumbleUpon is an established, reputable social network, and links from this site will not hurt you in the SERPs.

Analytics 28

Analytics Digg Tools Mobile Advertising 28

Brandpoint

JUNE 24, 2021

If you’re already running a blog or website, you’re using a CMS—the web-based application designed for creating and updating websites. Individuals and businesses choose a CMS based on qualities such as the level of coding required, how and why the website will be used, cost and other factors. CTR: Clickthrough Rate.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

JANUARY 9, 2013

As a best practice, configure the links in your content to open up a brand new window/tab on the user's browser -- not replace the window your website is currently occupying. they can easily remember that they were checking out the awesome content on your website, and get back to doing just that! Don't make this mistake.

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Hubspot

JANUARY 13, 2014

Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Clickthrough Rate. Conversion Rate. Inbound Link.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Convince & Convert

MARCH 6, 2024

Today, Videos account for 82% of All Website Traffic Given how the medium has skyrocketed in popularity over the last few years, the future of video content as a marketing tool looks promising. Estimated projections show that as of 2022, video brings in 82% of total internet traffic , performing 15x higher than it did in 2017 [source].

Stats 189

Stats Marketing Budget Video Marketing Marketing & Strategy 189